Helpful E-Commerce Marketing Resources for Black Friday and the Holiday Season

Nov 15, 2016 9:18:39 AM | BY: Grant Thomas

To help you during this hectic and important time of the year, I've gathered a collection of Black Friday and holiday shopping resources! The resources span from general best practices to step-by-step guides and cover a variety of topics including conversion rate optimization, e-commerce operations, and paid advertising.

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Updated Klaviyo Integration: Add Multi-Field Forms to Pop Ups with Ease

Nov 10, 2016 1:05:21 PM | BY: Grant Thomas

We're excited to announce an updated form integration with the Klaviyo email marketing platform! This update provides Justuno users with simple list and form integration along with several additional tools to assist with email capture and automation.

Keep reading to get a breakdown of the new integration and how you can use it to improve your conversion rate optimization strategy!

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4 Backend Ecommerce Tricks That Increase Retention

Oct 27, 2016 10:48:00 AM | BY: Dion Beary

Who gets into ecommerce because they’re interested in backend operations? If I asked that question in a room full of sellers, I doubt very many hands would go up. Supply chains and data feeds aren’t the attractive parts of running a business.

But just like a Corvette with a great paint job can still break down on the highway, so can an online retailer find themselves tripped up on the loose ends of poor backend management.

There are backend strategies to improve just about every aspect of your business, but we’re going to focus today on retention marketing, methods to keep your customers satisfied and coming back for more. These are four of my favorite strategies for increasing retention, all on the backend.

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Justuno's Advanced MailChimp Integration: 5 New Email List Building Tools to Use Today

Oct 25, 2016 1:20:32 PM | BY: Grant Thomas

We've recently released an advanced integration with MailChimp. This update provides Justuno users with a more robust integration with MailChimp lists and a variety of ways to collect more information from leads and customers.

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All Millennials Are Not Created Equal

Oct 20, 2016 9:49:10 AM | BY: Melanie Alfano

I grew up with antenna TV (before cable), watched movies on VHS, recorded songs from the radio on blank audio cassettes and used the library’s card catalog and encyclopedias to research my school papers.

I also witnessed the personal computing revolution, learning the primitive technology of years ago and then watching it morph into what it’s become today. Nowadays, I stream internet on my Smart TV and automate my life with the latest apps for convenience.

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4 Commonly Overlooked Opportunities to Maximize Holiday Traffic Conversion

Oct 19, 2016 11:26:47 AM | BY: Erik Christiansen

During Q4, marketing budgets increase substantially in large part to drive more traffic. This is why it's more important than ever to focus further effort and resources to converting daily website traffic into marketing leads and sales.

Here are some 4 easy-to-follow campaign strategies to compliment your offsite marketing initiatives this 2016 holiday season.

Before we jump into it, here are three key questions to ask yourself:

  • Benchmarks - How many emails are you capturing from daily traffic?
  • Adwords - How are you engaging with this segment with the highest bounce rate? 
  • Holiday Marketing Emails -Are you reinforcing your email message onsite?
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Introducing Full Screen Pop Ups: The Assertive Way to Increase Traffic Conversion

Oct 12, 2016 2:49:25 PM | BY: Grant Thomas

One key aspect of conversion rate optimization is drawing attention to your marketing message and call-to-action (CTA). If you can get your website visitors to focus on the CTA, they are much more likely to complete the desired action.

We've introduced full screen image pop ups to take your traffic conversion to another level. This new update will change the way you engage with your traffic!

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Digging Deeper into Shopping Cart Abandonment Rate and Checkout Optimization

Oct 10, 2016 11:13:13 AM | BY: Ted Snarskiy

Your cart/checkout page is likely the #1 place on your website where you are leaking potential sales. The average rate for cart and checkout abandonment across e-commerce is around 70%.  About 7 out of 10 shoppers will leave your website with items in their cart or during the checkout process. Think about all the lost revenue!

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5 Tips for Boosting Engagement and Conversions this Halloween

Oct 4, 2016 1:36:00 PM | BY: Grant Thomas

Costumes, candy, and decorations, Halloween is an incredibly fun holiday. It is also the 4th biggest shopping holiday for ecommerce which means it’s a big opportunity for sales!

Here are 3 reasons why every online retailer, regardless of what they are selling, needs to gear up for Halloween sales.

  • Halloween shopping revenue is expected to reach $8.4 million in 2016. (Source)
  • It gives you a reason to re-engage leads and previous customers
  • 25% of holiday shoppers will buy products for the holidays before Halloween

The Halloween season is not just a time to sell Halloween related products, it’s also a great time to get ready for Black Friday and Cyber Monday.

Don’t ignore this valuable period of increased traffic to collect new email leads, close sales, and test out your holiday marketing strategy. Here are 5 tips for driving more online sales this Halloween season.

 
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5 Holiday Marketing Tactics that Increase E-Commerce Sales Conversions

Oct 3, 2016 8:00:00 AM | BY: Grant Thomas

The holiday season is officially here! This may have you excited, frightened, or a combination of both. With seasonal traffic set to spike and an increase in e-commerce sales opportunities, this is the perfect time to invest in conversion rate optimization. Last year, online sales during the holidays increased by 13%, and retailers are anticipating even more growth this year.

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