Website Pop Up A/B Tests: Should I Use a Countdown Timer?

Feb 14, 2017 11:42:13 AM | BY: Robbie Hammett

If you're looking to better convert your daily website traffic, it's great to try new things but more importantly, test your conversion tactics. 

One way to drive action from website visitors is to create urgency. If we can create a sense of urgency using our website pop ups, this could lead to an increase in conversions. A common conversion tactic to create urgency is to use a countdown timer within a pop up. 

Below, I'll show you how to set up an A/B test to see if adding a countdown timer to your pop up will increase conversions. 

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How to Increase Traffic Conversion with Email Capture (Plus 5 Hidden Benefits of Building your Email List)

Feb 9, 2017 10:53:19 AM | BY: Grant Thomas

Driving traffic to your website is a key part of growing your business. You must get people to your site to see what products or services you offer in order to have the opportunity of a sale. However, this is just one piece of the puzzle. How do you get more sales opportunities without investing more resources in driving traffic? How do you gain more control over your sales and marketing?

 

If you’re reading this, you’ve already taken a valuable step in focusing on traffic conversion. While conversions are often directly associated with a sale, we’re going to take a look at how email capture can fuel your sales funnel and ultimately drive a higher number of transactions consistently.  

 

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How to Skyrocket Your Website Pop Up Conversions

Jan 27, 2017 12:44:43 PM | BY: Ivan Kreimer

This is a guest post from Ivan Kreimer

 

Here's the truth: pop ups work.

However, there is a certain stigma attached to pop ups and this is largely due to poor marketing practices. This is why some people find pop ups annoying.

So if people find pop ups annoying, why do they work? The reason they work so well is because they’re designed to convert.

There are plenty of case studies that have shown how much pop ups have helped companies build their email list and increase traffic conversion.

If you still don't understand why this happens, read on.

In this article, I will show you what makes a pop up convert, and how you can design one so you can grow your business.

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4 Automated Emails To Unlock The Hidden Value in Your Email List

Jan 10, 2017 11:42:09 AM | BY: Daniel Kohn

You’ve successfully grown your email list. Now what? These 4 automated emails can help you bring back lost shoppers and get more value out of your email list.


You know that feeling you get when someone new signs up to your email list? It’s pretty great, isn’t it?


Nowadays, on-site CRO tools like email popups offering special promotions and messaging are pretty common in eCommerce, and on-site engagement is more intelligent than ever with data-driven algorithms and behavioral-based triggers.


Email popups and signup forms are a great way to build your email list, increase conversions, and reduce cart abandonment.


We all know that a shopper’s email address is a valuable asset. After all, if it wasn’t worth so much you wouldn’t be trying so hard to collect it, in the first place.

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4 Commonly Overlooked Opportunities to Maximize Holiday Traffic Conversion

Oct 19, 2016 11:26:47 AM | BY: Erik Christiansen

During Q4, marketing budgets increase substantially in large part to drive more traffic. This is why it's more important than ever to focus further effort and resources to converting daily website traffic into marketing leads and sales.

Here are some 4 easy-to-follow campaign strategies to compliment your offsite marketing initiatives this 2016 holiday season.

Before we jump into it, here are three key questions to ask yourself:

  • Benchmarks - How many emails are you capturing from daily traffic?
  • Adwords - How are you engaging with this segment with the highest bounce rate? 
  • Holiday Marketing Emails -Are you reinforcing your email message onsite?
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Introducing Full Screen Pop Ups: The Assertive Way to Increase Traffic Conversion

Oct 12, 2016 2:49:25 PM | BY: Grant Thomas

One key aspect of conversion rate optimization is drawing attention to your marketing message and call-to-action (CTA). If you can get your website visitors to focus on the CTA, they are much more likely to complete the desired action.

We've introduced full screen image pop ups to take your traffic conversion to another level. This new update will change the way you engage with your traffic!

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Digging Deeper into Shopping Cart Abandonment Rate and Checkout Optimization

Oct 10, 2016 11:13:13 AM | BY: Ted Snarskiy

Your cart/checkout page is likely the #1 place on your website where you are leaking potential sales. The average rate for cart and checkout abandonment across e-commerce is around 70%.  About 7 out of 10 shoppers will leave your website with items in their cart or during the checkout process. Think about all the lost revenue!

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5 Tips for Boosting Engagement and Conversions this Halloween

Oct 4, 2016 1:36:00 PM | BY: Grant Thomas

Costumes, candy, and decorations, Halloween is an incredibly fun holiday. It is also the 4th biggest shopping holiday for ecommerce which means it’s a big opportunity for sales!

Here are 3 reasons why every online retailer, regardless of what they are selling, needs to gear up for Halloween sales.

  • Halloween shopping revenue is expected to reach $8.4 million in 2016. (Source)
  • It gives you a reason to re-engage leads and previous customers
  • 25% of holiday shoppers will buy products for the holidays before Halloween

The Halloween season is not just a time to sell Halloween related products, it’s also a great time to get ready for Black Friday and Cyber Monday.

Don’t ignore this valuable period of increased traffic to collect new email leads, close sales, and test out your holiday marketing strategy. Here are 5 tips for driving more online sales this Halloween season.

 
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5 Tips for Creating High Converting Exit Pop Ups

Sep 27, 2016 11:14:18 AM | BY: Grant Thomas

As digital marketers, we’re all trying to convert a higher percentage of our website traffic. This is especially true when it comes to bounce traffic, leaving visitors, and cart abandonment. This is why you’re using exit pop ups, and if you’re not, you should be.

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How We Work with Agencies to Achieve Mind-Blowing Client Success

Sep 19, 2016 3:22:42 PM | BY: Mat Bingham

Over the past few months, we’ve ramped up our agency partner program and I’ve had the pleasure of working with some very talented people. We’ve been working with agencies who focus on design, email marketing, conversion rate optimization, PPC, and sometimes all of the above.

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