2017 E-Commerce Promotional Calendar: Holidays and Key Sales Dates

Jan 18, 2017 12:03:17 PM | BY: Grant Thomas

It's a new year and that means a new e-commerce promotional calendar! This calendar provides a quick summary of every key sales date and holidays that you should be aware of this year along with a few key statistics to help you with your seasonal promotions. 

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E-Commerce Case Study: Using Website Pop Ups and Email Marketing to Sell High Quality Fire Pits

Dec 21, 2016 9:44:29 AM | BY: Tom Krawiec

This case study showcases how outdoor furniture eCommerce company, All Backyard Fun, uses website pop-up technology provider, Justuno, and Rejoiner, an eCommerce email marketing solution, to drive more sales of their fire table products priced anywhere between $300 - $4000.

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7 E-Commerce Sales Promotions that are Perfect for Converting Holiday Shoppers

Dec 2, 2016 2:35:32 PM | BY: Grant Thomas

 

With the holiday shopping season still very much in swing, it's a great time to take a look at a few examples of high converting sales promotions from established e-commerce businesses. I've put together a list of different types of e-commerce promotions that you can use to drive more sales during the remainder of the holiday season! 

Holiday Themed Email Pop Ups

One of the biggest misconceptions when it comes to promotions during the holiday season is that you have to run a lot of different promotions, offer huge discounts, and constantly change your promotional messaging. 

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Helpful E-Commerce Marketing Resources for Black Friday and the Holiday Season

Nov 15, 2016 9:18:39 AM | BY: Grant Thomas

To help you during this hectic and important time of the year, I've gathered a collection of Black Friday and holiday shopping resources! The resources span from general best practices to step-by-step guides and cover a variety of topics including conversion rate optimization, e-commerce operations, and paid advertising.

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4 Backend Ecommerce Tricks That Increase Retention

Oct 27, 2016 10:48:00 AM | BY: Dion Beary

Who gets into ecommerce because they’re interested in backend operations? If I asked that question in a room full of sellers, I doubt very many hands would go up. Supply chains and data feeds aren’t the attractive parts of running a business.

But just like a Corvette with a great paint job can still break down on the highway, so can an online retailer find themselves tripped up on the loose ends of poor backend management.

There are backend strategies to improve just about every aspect of your business, but we’re going to focus today on retention marketing, methods to keep your customers satisfied and coming back for more. These are four of my favorite strategies for increasing retention, all on the backend.

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4 Commonly Overlooked Opportunities to Maximize Holiday Traffic Conversion

Oct 19, 2016 11:26:47 AM | BY: Erik Christiansen

During Q4, marketing budgets increase substantially in large part to drive more traffic. This is why it's more important than ever to focus further effort and resources to converting daily website traffic into marketing leads and sales.

Here are some 4 easy-to-follow campaign strategies to compliment your offsite marketing initiatives this 2016 holiday season.

Before we jump into it, here are three key questions to ask yourself:

  • Benchmarks - How many emails are you capturing from daily traffic?
  • Adwords - How are you engaging with this segment with the highest bounce rate? 
  • Holiday Marketing Emails -Are you reinforcing your email message onsite?
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Digging Deeper into Shopping Cart Abandonment Rate and Checkout Optimization

Oct 10, 2016 11:13:13 AM | BY: Ted Snarskiy

Your cart/checkout page is likely the #1 place on your website where you are leaking potential sales. The average rate for cart and checkout abandonment across e-commerce is around 70%.  About 7 out of 10 shoppers will leave your website with items in their cart or during the checkout process. Think about all the lost revenue!

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5 Tips for Boosting Engagement and Conversions this Halloween

Oct 4, 2016 1:36:00 PM | BY: Grant Thomas

Costumes, candy, and decorations, Halloween is an incredibly fun holiday. It is also the 4th biggest shopping holiday for ecommerce which means it’s a big opportunity for sales!

Here are 3 reasons why every online retailer, regardless of what they are selling, needs to gear up for Halloween sales.

  • Halloween shopping revenue is expected to reach $8.4 million in 2016. (Source)
  • It gives you a reason to re-engage leads and previous customers
  • 25% of holiday shoppers will buy products for the holidays before Halloween

The Halloween season is not just a time to sell Halloween related products, it’s also a great time to get ready for Black Friday and Cyber Monday.

Don’t ignore this valuable period of increased traffic to collect new email leads, close sales, and test out your holiday marketing strategy. Here are 5 tips for driving more online sales this Halloween season.

 
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5 Holiday Marketing Tactics that Increase E-Commerce Sales Conversions

Oct 3, 2016 8:00:00 AM | BY: Grant Thomas

The holiday season is officially here! This may have you excited, frightened, or a combination of both. With seasonal traffic set to spike and an increase in e-commerce sales opportunities, this is the perfect time to invest in conversion rate optimization. Last year, online sales during the holidays increased by 13%, and retailers are anticipating even more growth this year.

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Why Pop Ups Rock with Rock.com

Sep 14, 2016 3:10:40 PM | BY: Erik Christiansen

 

Steve Newman of Rock.com was like many other website owners who felt that pop ups were annoying and debated adding to his ecommerce website. The benefits of increased email lead capture and sales conversion simply did not seem to outweigh a potential negative customer experience.

And then, Steve reluctantly added a pop up to his Rock.com...his opinion changed.

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