Driving traffic to your website is a key part of growing your business. You must get people to your site to see what products or services you offer in order to have the opportunity of a sale. However, this is just one piece of the puzzle. How do you get more sales opportunities without investing more resources in driving traffic? How do you gain more control over your sales and marketing?
If you’re reading this, you’ve already taken a valuable step in focusing on traffic conversion. While conversions are often directly associated with a sale, we’re going to take a look at how email capture can fuel your sales funnel and ultimately drive a higher number of transactions consistently.