We're excited to announce an updated integration with Bronto! This update provides Justuno users with simple list and form integration along with several additional features to assist with email capture and automation. Keep reading to get the full breakdown on this updated Bronto integration!
Build Email Lists with Justuno, Automate with Bronto
Justuno and Bronto are a match made in heaven. The Justuno platform provides a suite of conversion rate optimization tools designed for email capture, traffic conversion, and sales conversion. Users build their list with email pop ups and sign up bars while converting sales with effective promotions and timely on-site messaging.
The updated integration allows Bronto users to automatically sync collected emails and contact information directly to Bronto lists. This allows for easy marketing automation and triggering of email campaigns. But there's plenty more that comes with this integration. Here's what we've added!
Enter your Bronto API key once, and your accounts will be integrated. Your lists will populate within Justuno for you to pick from as shown below. Simply select the list you'd like to send new contact data to and you're connected!
Now, you can trigger different email campaigns based on which pop up or promotion they engage with. This opens the door to relevant, targeted automated emails to take your marketing to the next level!
Additional Form Fields for Increased Data Collection
Collecting more information on your visitors and customers will only help you better understand your target market and will also provide greater segmentation capabilities. The new integration allows you to add more form fields to collect relevant information like gender, shoe size, age, birthday, and so on.
Auto-Populate Fields for Additional Data Collection
This integration allows you to run hidden fields within your pop ups that will auto-populate and then be sent into your Bronto database. This allows you to collect visitor information without asking for it. We have added in three hidden fields most commonly used:
- Current url (the url a user is on when they submit the form)
- IP address (the visitor’s IP address)
- Coupon code (the coupon code they receive in the post engagement)
This additional data allows you to learn a bit more about visitor behavior, to identify specific visitors, and market with email messaging that is consistent with website content.
Add Segments and Tags to New Contacts
Now, you can automatically tag and segment new contacts based on which pop up or promotion they engaged with on site. This provides the unique opportunity of marketing to your new contacts in a relevant and personalized manner.
A few example tags you could use are: New subscriber, Interested Shopper, Black Friday Shopper, etc. The added benefit is the ability to identify website visitors with the actions they've taken on site in order to deliver a more relevant marketing message.
Next Steps and Resources
This new integration provides valuable new tools and features to Bronto users while simplifying the integration and automation process. With this new functionality and flexibility, you'll be able to achieve more with lead and data capture while feeding automated campaigns with more useful information.