When looking to grow a business or attract new customers, marketers know email will deliver. Email is the marketing channel generating the highest ROI. In fact, for every $1 spent, email marketing generates $44 in ROI and is easy to use and get started with.
People today are bombarded with information, and marketers are always looking for ways to reach their audience. 74% of online consumers get frustrated when content appears to have nothing to do with their interests. Sending relevant emails is the marketer’s secret weapon and email personalization is the ammunition.
Emails with personalized subject lines are 26% more likely to be opened and personalization allows savvy marketers to use customer data to create emails specific to each subscriber based on data already known. This means email content can be customized based on information like name, gender, location, birthday, interests, recent purchases and much more to be incredibly relevant.
The handy infographic, 10 Email Marketing Do’s and Don’ts, details email marketing do’s and don’ts, including personalization and dynamic content, that every marketer should know before they push send to ensure their email campaigns deliver.
Source: 10 Email Marketing Do’s and Don’ts by Campaign Monitor