Times change and so do the marketing trends. We can easily compare them to fashion, what is IN or fashionable today is outdated tomorrow. E-commerce stores face tough competition, you are battling both small and big businesses or companies for customers. The success of every e-commerce store depends on the ability to keep up with the ever-changing market and trends that pop up constantly.
One marketing strategy remains equally important (and effective) despite constant evolution of the business – email marketing. As you already know, email marketing refers to the act of sending a commercial message to current or potential customers.
If your e-commerce store doesn’t include this approach among other marketing strategies, it definitely should. Benefits of email campaigns are numerous, including:
- Targeted marketing – what makes email marketing so practical is that it solves all inherent problems associated with non-targeted campaigns. This strategy allows you to control who sees an email by segmenting the contacts according to the lead status, location, demographics, and other important data. Targeting is important because of that way, the audience receives content that is suited for their needs. As a result, the chances are higher they will open the email and read it
- Increased brand awareness – branding is always important and with each email your e-commerce sends out, consumers are more exposed to the brand. Of course, this builds the value of your store. This isn’t only important for retaining current customers, but it opens the door for conversion of leads into potential customers as well
- Easily measurable – tools you can use to analyze the efficacy of email marketing are numerous. They allow you to identify strengths and weaknesses to determine what to improve for better effects. Many other marketing channels present ambiguous and estimated results
- Cost-effective – if your e-commerce store is on the budget, you are probably looking for different ways to promote it, get in touch with current or potential customers, without spending too much money. Well, email marketing makes it happen! This is one of the most affordable strategies you can use to your advantage
Yes, benefits of email marketing are numerous, but how to achieve them?
It not enough to send just about any email and count it as a great strategy. Do you open every email you receive? Of course not! Making wise decisions regarding the type of emails you send is vital here.
But, how can I execute my email marketing strategy properly?
While it may seem complicated to you at this point, the process is rather simple. Pretty much all it takes is to learn the most practical emails your e-commerce store can send. Assignment Helper created a practical infographic that makes entire email marketing strategy incredibly easy. God bless infographics!
The useful infographic is specifically created for e-commerce stores who want to improve their email marketing game and take it to a whole new level. It takes a fun and interesting approach to help you learn how to send emails and what they should contain.
What’s more, the infographic shows seven different emails you can send to customers. Instead of providing a short list of different email types, this infographic also features useful tips that you can use to create them.
A huge advantage of this infographic is that it emphasizes the importance of customized emails i.e. adjusting them according to the needs or actions of different customers. Plus, the visual presentation also features a graph with the most annoying emails you can make. This will help you avoid repeating common mistakes.
Give your e-commerce store a boost by enhancing email marketing efforts. Scroll down to find out what emails you can send today.
Written by Lucy Benton
Lucy Benton is a marketing specialist, business consultant who finds her passion in expressing own thoughts as a blogger, and currently works at Awriter.org. She is constantly looking for the ways to improve her skills and expertise. If you’re interested in working with Lucy, you can find her on FaceBook and Twitter.