Email lead capture continues to increase in importance for publishers and bloggers. This is for good reason. Email the most direct marketing channel, drastically outperforms social media channels, and can accurately be tested and improved through the use of data.
So why are so many publishers and bloggers still settling for low traffic conversion rates and slow email opt in rates? That answer is beyond me.
The goal of this article is to provide you with some answers to your most common email capture questions along with actionable tips that will improve your marketing efforts within hours of implementation.
Here are 6 email capture tips to help you increase conversion rates and build your email list for your blog or publishing site!
1) Use a Lead Magnet! Gated Content Works.
Gating valuable content, such as e-books, content guides, or whitepapers, is quickly becoming one of the most popular ways to increase email leads; and for a simple reason. Engaging website visitors with a relevant piece of content (lead magnet) is highly effective in capturing email leads. For negligible effort and cost, you can repurpose current marketing content into a lead magnet which can be used for lead capture campaigns.