With over $23 trillion in sales done in Ecommerce, how do you distinguish yourself from the competitors? A huge resonating trend in Ecommerce is having an established brand voice. Everything from your product catalog down to your tweets are part of your ‘image’ and it’s important to maintain that image. When a customer thinks of ‘good looking shoes’ or ‘comfiest shirts’ you want them to think of you first. What you need is a clear, consistent brand voice.