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How to Extend Customer Loyalty Beyond The Holidays and Into 2018

Jan 9, 2018 9:20:29 AM | BY: Cara Hogan

The holidays are a strange time for many ecommerce companies.  

You have a huge influx of new buyers purchasing gifts for family and friends -- which is great! But at the same time, you know these new customers are probably just one-offs. In fact, roughly 80% of first-time holiday buyers will never make a second purchase from your brand.

Because they’re buying a gift for someone else, holiday customers may not return to your website after they make their first purchase. But that doesn’t mean you should give up. Instead, you just have to change up your marketing tactics after the holidays are over.

Don’t let a one-time holiday buyer make a purchase and then slip away forever. With the right ecommerce marketing strategy, you can actually entice them to buy again -- converting them into your newest loyal customer.

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Using Traffic Segmentation to Upgrade Your Marketing Campaigns

Sep 5, 2017 11:00:00 AM | BY: Cara Hogan

A new customer hits your company’s website, provides their email for an offer code, and then leaves. What do you do next?

They didn’t buy a product, they didn’t add anything to a cart, but they did give you an email address. That’s your in.

It’s what you do with the email address that will decide whether that person becomes your newest customer, or decides never to interact with your brand again.

Email marketing is a powerful tool for B2C marketers, but only if utilized correctly. Here’s how to turn an email address into better marketing engagement with the power of customer segmentation.

 

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