The holidays are the most profitable time of year for ecommerce business owners. For a successful holiday season, it is necessary to differentiate your business from your competitors. One way to draw in customers, and gain a competitive edge, is through offering free shipping. According to the Walker Sands 2017 Future of Retail survey, free shipping is the number one incentive for consumers to shop online.
As a small, ecommerce business, the question is how do you offer free shipping without sacrificing profits and efficiency? The answer lies in the right combination of ensuring you aren’t overextending your budget and creating enticing offers. Use this list of tips to give you some ideas on how to offer free shipping as a small business.