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How to Develop your eCommerce Content Marketing Strategy [with examples]

Feb 9, 2018 4:11:02 PM | BY: George Mathew

You already know the advantages of content marketing.

Effective content marketing raises brand awareness. A regularly updated site gains organic rankings and traffic share naturally.

Content also gets linked and drives referral traffic.

Ecommerce websites can benefit a lot by engaging in creating content for their target audience.

Unlike other industries, the content marketing process for eCommerce seems pigeonholed into some ill-formed ideas. We don’t see active ecommerce blogs widely and most eCommerce store owners are at a loss to figure out how to bring traffic through a blog.

Even if they want to get started with content, the very thought often gives them nightmares.

When it comes to content, most store owners immediately conjure up images of having to write and post thousands of words. But that’s far from the truth. Some of the most successful eCommerce companies today don’t rely on creating the lengthiest piece of content there is.

Others don’t publish blog post after blog post. Some of the most successful companies leverage other forms of content and at times they don’t even produce it themselves. Their sites aren’t shy of success despite being path-breaking.

I’ll share examples of all these types of content marketing below!

 

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