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Mobile SEO Cheat Sheet for Mobile Pop Ups

Jun 22, 2017 12:00:00 AM | BY: Grant Thomas

On January 10, 2017, Google updated policies on mobile pop ups, overlays, and interstitials. This update caused quite a stir in the digital marketing realm largely due to misinterpretation of the new criteria that Google provided. 

With all of the confusion around the update, I wrote an article back in August 2016 (later updated in January 2017) so marketers could gain a better understanding of what to do with the mobile experience rather than evoke fear with scary headlines. 

If you havent already, give the article on Google's mobile pop up policies here

Below, I've provided a cheat sheet to help you implement Google friendly mobile pop up campaigns. 

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Summer Marketing Guide: 6 Ways to Drive More Sales this Summer

Jun 12, 2017 12:49:53 PM | BY: Grant Thomas

Summer has arrived which has us all excited! Who doesn’t enjoy beautiful weather, the outdoors and that sweet smell of sunscreen? Actually, some of you reading this may not be looking forward to summer as much as the rest of us. The summer months are notoriously known for being the slowest sales months for e-commerce retailers.

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Integration Update: Add Campaign Monitor Forms to Justuno Popups and Banners!

Jun 5, 2017 2:49:14 PM | BY: Grant Thomas

We have updated our Campaign Monitor integration allowing users to add functional forms to Justuno popups, banners, and slide-ins without ever having to leave the Justuno design canvas!

The deeper integration provides Campaign Monitor users with:

  • Easy Login within the Justuno design canvas.
  • A seamless form and list integration with Justuno's powerful popups.
  • Hidden fields to collect useful information for personalized marketing campaigns.
  • Drag-and-drop form editing for optimal design and flexibility.

Below, we'll dive into each new feature of the Campaign Monitor form integration and how you can build more effective marketing campaigns with these tools!

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The Guide to Running Effective Discount Promotions and Coupons on Shopify

May 25, 2017 9:00:00 AM | BY: Grant Thomas

5 years ago, "coupon" was a dirty word to many online retailers. While coupons and discounts were viewed as necessary, there was a negative stigma attached to them. 

Today, things have changed. Discounts and coupons are consistently used by almost all retailers and are now viewed as an effective tool for driving tons of sales.

Why? As a shopper, you get a clear, monetary benefit. As a retailer, couponsprovide an to incentivize shoppers to purchase, create brand loyalty, and get crafty with your promotional marketing. 

In this post, we'll cover:

  • The benefits of coupon promotions
  • How to use coupon promotions to drive sales
  • How to create coupons in Shopify to fit your promotional needs
  • How to control coupon distribution and why you should be

Let's get started!

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How a Wallet Retailer Converted 8% of Traffic into 18,000 Emails in Just 14 Days

May 18, 2017 8:49:04 AM | BY: Grant Thomas

The Ridge Wallet is a retailer of minimalist, durable wallets that fit in your front pocket. The practicality and affordability of The Ridge Wallet makes it a no-brainer for anyone looking to upgrade their current billfold. Needless to say, it may be time to ditch the “Costanza” and get a Ridge Wallet.

Don’t be like George. Get a Ridge Wallet!

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New Integration: Seamlessly Integrate Hubspot Lists and Forms with Justuno

May 8, 2017 10:37:15 AM | BY: Grant Thomas

List building is a popular topic in marketing today. It's widely known as a critical strategy for converting traffic and increasing sales opportunities for marketing emails. 

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10 Email Marketing Do's and Dont's for More Effective Email Campaigns

May 4, 2017 7:00:00 AM | BY: Grant Thomas

When looking to grow a business or attract new customers, marketers know email will deliver.  Email is the marketing channel generating thehighest ROI. In fact, for every $1 spent,email marketing generates $44 in ROI and is easy to use and get started with.

People today are bombarded with information, and marketers are always looking for ways to reach their audience. 74% of online consumers get frustrated when content appears to have nothing to do with their interests.Sending relevant emails is the marketer’s secret weapon and email personalization is the ammunition.

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The 4 Most Important Shopify Product Updates for Your Ecommerce Store

May 3, 2017 11:06:50 AM | BY: Grant Thomas

"Ecommerce retailers who use a discount code are 8x more likely to make a sale." - 


This is just one of the enlightening stats that the Justuno team learned at this year’s UNITE conference, which was held two weeks ago here in our hometown of San Francisco, CA .


That stat obviously made us happy, since we’re in the business of helping you successfully offer discounts and coupons! (More on that below…)


What’s more, the Justuno team listened and learned and left inspired - reeling to hop on the development train that Shopify’s running.


They announced many, many exciting things for ecommerce companies, but we’ve picked the top four that are most applicable to Justuno users.

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Build a Clean Email List with Real-Time Email Validation and Verification

Apr 18, 2017 7:00:00 AM | BY: Grant Thomas

 

While email marketing may be the oldest marketing channel, it still outperforms every other marketing channel and it’s not even close! For every $1 spent on email marketing, there’s a $40 dollar return! Email is personal, direct, and heavily transactional. When you look at these three factors alone, it’s hard to ignore email as a viable marketing channel.

However, to have effective email marketing campaigns, you need a list of leads to market to. This is why an email lead capture is so critical to long term success. 

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One Simple Gamification Tactic That Can Double Your Marketing Conversions

Apr 14, 2017 8:00:00 AM | BY: Grant Thomas

 

One of the biggest challenges that e-commerce marketers face today is standing out in a very crowded arena. This struggle heavily applies to the website experience and the ways you engage shoppers currently on site. 

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