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The Digital Marketer’s Guide to Google’s New Chrome Ad Blocker

Feb 16, 2018 12:41:30 PM | BY: Grant Thomas

Yesterday on February 15th, Google released a new Google Chrome ad blocker that aims at cleaning up poor ad practices that damage user experience - blog post can be read here. If you spend any considerable time browsing on the web (which by reading this, I can assume you do), then you have some idea of how poor marketing and advertising practices can hurt the website experience.

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E-Commerce Podcast: Ian Sturgeon of Double Under Wonder - The World's Most Customizable Jump Ropes

Feb 15, 2018 9:58:50 AM | BY: Grant Thomas

Successful e-commerce businesses tend to start with a great story. This episode of the eCommerce in the Trenches podcast is no exception. Ian Sturgeon, President of Double Under Wonder, Joins JD to share his story of creating the world's most customizable jump ropes! 

Ian discusses how he started his business, identifying his target market, why competing on price is not always feasible or the direction to go, and the importance of personality when connecting with consumers online. 

As a fitness enthusiast myself, I really enjoyed this episode. There are a ton of takeaways for online retailers at any stage of the game.

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2018 Sales and Marketing Calendar for E-Commerce

Feb 8, 2018 3:13:03 PM | BY: Grant Thomas

 

Planning out your 2018 marketing strategy is one of the simplest ways to set yourself up for success this year. To help you identify key sales dates and holidays, the Justuno team has put together a helpful marketing calendar specifically for ecommerce retailers! 

This promotional calendar will help you plan for the biggest sales days of the year so you can implement effective marketing campaigns, ecommerce promotions, and sales. Scroll down passed the calendar for helpful insight on seasonal trends and buying patterns. 

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10 Valentine's Day Marketing Ideas That You and Your Shoppers Will Love

Jan 22, 2018 4:31:44 PM | BY: Grant Thomas

Valentine’s Day is the first major sales date of the year for retailers so we want to make sure you’re prepared for the next few weeks of increased demand. Last year, Valentine’s Day sales totaled nearly $20 Billion in the U.S. alone. This post features 10 tips to help you maximize Valentine’s Day sales and start the year off right!

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How to Create a Dynamic Cart Value Offer on Shopify and Shopify Plus [VIDEO]

Dec 19, 2017 5:00:00 AM | BY: Grant Thomas

When it comes to marketing to shoppers on your site, direct and relevant communication is going to yield the biggest return. A marketing message with content personalized to a particular shopper's session is the ultimate dream for retailers. 

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10 Last Minute Marketing Tips for Black Friday and Cyber Monday

Nov 14, 2017 10:46:00 AM | BY: Grant Thomas

Black Friday and Cyber Monday are coming! Retailers beware. Whether you’ve been preparing for the holiday shopping season all year long or are throwing together a last minute strategy, we’ve got you covered with 10 Last Minute ecommerce marketing Tips for Black Friday and Cyber Monday.

 

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6 Conversion Hacks You Need to Know for the Holiday Season

Nov 2, 2017 12:00:00 AM | BY: Grant Thomas

Q4 is here which means marketing budgets are going to increase substantially.

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Mastering A/B Testing: What Should I Test?

Oct 30, 2017 11:22:09 AM | BY: Grant Thomas

If you're just starting this article and have not read part 1 of this series, I recommend going back and reading Mastering A/B Testing: When to Run an A/B Test before jumping into this article. 

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BFCM Health Check: 10 Steps to Optimizing Your Store for Black Friday and Cyber Monday

Oct 18, 2017 12:28:19 PM | BY: Grant Thomas

The Holiday Season is sneaking up on us and as a retailer, you may be feeling a bit overwhelmed with all the tasks that come with getting your site optimized for sales. 

Black Friday and Cyber Monday are the #1 and #3 biggest online shopping days of the year, making Cyber weekend (11/23-11/27) the most lucrative sales period in e-commerce. If you haven't started preparing, don't worry, today's the day!

Whether you're overwhelmed, have no idea where to start, or just want some helpful tips, we've got you covered with the BFCM Health Check!

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SEO Best Practices for Website Popups, Overlays, and Interstitials

Aug 30, 2017 12:00:00 AM | BY: Grant Thomas

There’s been a lot of talk surrounding the effect that popups, overlays, modals, and interstitials have on SEO and SERP rankings. With Google’s focus on improving the user experience of organic search and the increased usage of these marketing practices, we’ve provided a helpful guide to marketing effectively with these tools while being in compliance with Google and other search engines.

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