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SEO Best Practices for Website Popups, Overlays, and Interstitials

Aug 30, 2017 12:00:00 AM | BY: Grant Thomas

There’s been a lot of talk surrounding the effect that popups, overlays, modals, and interstitials have on SEO and SERP rankings. With Google’s focus on improving the user experience of organic search and the increased usage of these marketing practices, we’ve provided a helpful guide to marketing effectively with these tools while being in compliance with Google and other search engines.

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The Versatile Unobar: 10 Effective Use Cases for Website Notification Bars

Aug 29, 2017 11:00:00 AM | BY: Grant Thomas

In the realm of onsite marketing, the website notification bar is often overlooked. Although many digital marketers are using bars and banners on their websites, the fact is, they could be doing more to engage their current website traffic.

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The 2017 Holiday Marketing Calendar for E-Commerce [Infographic]

Aug 25, 2017 12:00:00 AM | BY: Grant Thomas

We are about to enter the most important time of the year for retailers: the holiday shopping season! If there's one time of the year to put forth all of your marketing efforts, it's now.

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10 Marketing Tips for Boosting Back to School eCommerce Sales

Aug 1, 2017 6:00:00 AM | BY: Grant Thomas

Back-to-school shopping is here and it presents a huge opportunity for retailers to cash in on increased shopping demand.

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Lead Magnet Tips and Resources to Quickly Build a Powerful Content Upgrade

Jul 18, 2017 10:30:00 AM | BY: Grant Thomas

This post is a part of a series focusing on lead magnets and how you can use them to build your email list. If you haven't read the first post, 10 Lead Magnet Ideas for an Irresistable Email Opt In Offer, give it a read before diving into this post. 

I'll wait while you go check it out!

via GIPHY

Ok, now that you’ve got some great ideas on the types of content to create, let’s review how to make this your highest converting lead magnet campaign ever!

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10 Lead Magnet Ideas for an Irresistable Email Opt In Offer

Jul 5, 2017 3:34:41 PM | BY: Grant Thomas

Digital marketers can create more sales opportunities by focusing on email lead capture. More contacts to market to means more chances for a sale. The value of an email address lies in direct, sales oriented communication that drives revenue. It may differ from business to business but email still remains king when it comes to marketing ROI.

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Marketing Podcast: Optimizing Email Capture with Stewart Anderson and Erik Christiansen

Jun 27, 2017 10:34:29 AM | BY: Grant Thomas

Earlier this month, Justuno CEO, Erik Christiansen joined Stewart Anderson of MuteSix on his podcast, Spend 10K a Day. They discussed the importance of email capture, the value of the email address, and expanding your email capture opportunities and conversions. 

Enjoy this 25 minute podcast that will help you setup up a strategy that will turn daily traffic into new email subscribers that you can directly market to through email campaigns.

 If you enjoy this episode, be sure to share it with your colleagues! 

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Mobile SEO Cheat Sheet for Mobile Pop Ups

Jun 22, 2017 12:00:00 AM | BY: Grant Thomas

On January 10, 2017, Google updated policies on mobile pop ups, overlays, and interstitials. This update caused quite a stir in the digital marketing realm largely due to misinterpretation of the new criteria that Google provided. 

With all of the confusion around the update, I wrote an article back in August 2016 (later updated in January 2017) so marketers could gain a better understanding of what to do with the mobile experience rather than evoke fear with scary headlines. 

If you havent already, give the article on Google's mobile pop up policies here

Below, I've provided a cheat sheet to help you implement Google friendly mobile pop up campaigns. 

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Summer Marketing Guide: 6 Ways to Drive More Sales this Summer

Jun 12, 2017 12:49:53 PM | BY: Grant Thomas

Summer has arrived which has us all excited! Who doesn’t enjoy beautiful weather, the outdoors and that sweet smell of sunscreen? Actually, some of you reading this may not be looking forward to summer as much as the rest of us. The summer months are notoriously known for being the slowest sales months for e-commerce retailers.

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Integration Update: Add Campaign Monitor Forms to Justuno Popups and Banners!

Jun 5, 2017 2:49:14 PM | BY: Grant Thomas

We have updated our Campaign Monitor integration allowing users to add functional forms to Justuno popups, banners, and slide-ins without ever having to leave the Justuno design canvas!

The deeper integration provides Campaign Monitor users with:

  • Easy Login within the Justuno design canvas.
  • A seamless form and list integration with Justuno's powerful popups.
  • Hidden fields to collect useful information for personalized marketing campaigns.
  • Drag-and-drop form editing for optimal design and flexibility.

Below, we'll dive into each new feature of the Campaign Monitor form integration and how you can build more effective marketing campaigns with these tools!

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