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10 Last Minute Marketing Tips for Black Friday and Cyber Monday

Nov 14, 2017 10:46:00 AM | BY: Grant Thomas

Black Friday and Cyber Monday are coming! Retailers beware. Whether you’ve been preparing for the holiday shopping season all year long or are throwing together a last minute strategy, we’ve got you covered with 10 Last Minute ecommerce marketing Tips for Black Friday and Cyber Monday.

 

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6 Conversion Hacks You Need to Know for the Holiday Season

Nov 2, 2017 12:00:00 AM | BY: Grant Thomas

Q4 is here which means marketing budgets are going to increase substantially.

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Mastering A/B Testing: What Should I Test?

Oct 30, 2017 11:22:09 AM | BY: Grant Thomas

If you're just starting this article and have not read part 1 of this series, I recommend going back and reading Mastering A/B Testing: When to Run an A/B Test before jumping into this article. 

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BFCM Health Check: 10 Steps to Optimizing Your Store for Black Friday and Cyber Monday

Oct 18, 2017 12:28:19 PM | BY: Grant Thomas

The Holiday Season is sneaking up on us and as a retailer, you may be feeling a bit overwhelmed with all the tasks that come with getting your site optimized for sales. 

Black Friday and Cyber Monday are the #1 and #3 biggest online shopping days of the year, making Cyber weekend (11/23-11/27) the most lucrative sales period in e-commerce. If you haven't started preparing, don't worry, today's the day!

Whether you're overwhelmed, have no idea where to start, or just want some helpful tips, we've got you covered with the BFCM Health Check!

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SEO Best Practices for Website Popups, Overlays, and Interstitials

Aug 30, 2017 12:00:00 AM | BY: Grant Thomas

There’s been a lot of talk surrounding the effect that popups, overlays, modals, and interstitials have on SEO and SERP rankings. With Google’s focus on improving the user experience of organic search and the increased usage of these marketing practices, we’ve provided a helpful guide to marketing effectively with these tools while being in compliance with Google and other search engines.

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The Versatile Unobar: 10 Effective Use Cases for Website Notification Bars

Aug 29, 2017 11:00:00 AM | BY: Grant Thomas

In the realm of onsite marketing, the website notification bar is often overlooked. Although many digital marketers are using bars and banners on their websites, the fact is, they could be doing more to engage their current website traffic.

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The 2017 Holiday Marketing Calendar for E-Commerce [Infographic]

Aug 25, 2017 12:00:00 AM | BY: Grant Thomas

We are about to enter the most important time of the year for retailers: the holiday shopping season! If there's one time of the year to put forth all of your marketing efforts, it's now.

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10 Marketing Tips for Boosting Back to School eCommerce Sales

Aug 1, 2017 6:00:00 AM | BY: Grant Thomas

Back-to-school shopping is here and it presents a huge opportunity for retailers to cash in on increased shopping demand.

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Lead Magnet Tips and Resources to Quickly Build a Powerful Content Upgrade

Jul 18, 2017 10:30:00 AM | BY: Grant Thomas

This post is a part of a series focusing on lead magnets and how you can use them to build your email list. If you haven't read the first post, 10 Lead Magnet Ideas for an Irresistable Email Opt In Offer, give it a read before diving into this post. 

I'll wait while you go check it out!

via GIPHY

Ok, now that you’ve got some great ideas on the types of content to create, let’s review how to make this your highest converting lead magnet campaign ever!

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10 Lead Magnet Ideas for an Irresistable Email Opt In Offer

Jul 5, 2017 3:34:41 PM | BY: Grant Thomas

Digital marketers can create more sales opportunities by focusing on email lead capture. More contacts to market to means more chances for a sale. The value of an email address lies in direct, sales oriented communication that drives revenue. It may differ from business to business but email still remains king when it comes to marketing ROI.

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