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10 Conversion Rate Optimization Blogs Written for the Digital Marketer

Apr 5, 2018 10:19:29 AM | BY: Grant Thomas

 

Conversion optimization is such a big topic in digital marketing today and for good reason. A well executed conversion rate optimization strategy will increase your business's ROI and also help identify what works and doesn't work with your audience. 

If you're a regular reader of the Justuno blog, you're well aware of CRO strategies but its always good to get a variety of perspectives and focus. Below, I've provided 10 conversion optimization blogs that I read on a consistent basis. There's some great variety and I guarantee at least one of these blogs can help you optimize your business.

Let's get to it!

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How to Add an Age Verification Pop Up to Any Website

Mar 15, 2018 9:00:00 AM | BY: Grant Thomas

Great news, if you sell products such as vaporizors, wine, cigarettes, or other next generation fun goods and you need a tool to verify the age of visitors or marketing leads. You can do this easily by adding an age verification pop up form to your website with Justuno.

Here's a video showing the quick process of launching an age verification popup!

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eCommerce Podcast: The "Never Quit" Mentality with Laura Benson of Filly Flair

Mar 2, 2018 2:43:46 PM | BY: Grant Thomas

In this inspirational and actionable episode of the eCommerce in the Trenches podcast, JD is joined by founder of Filly Flair, Laura Benson. Filly Flair is an women's online boutique selling clothing, shoes, accessories and home decor. 

This podcast covers it all! Laura and JD discuss the process of idea generation and finally breaking through to bring those ideas to market. Laura tells her own story of how Filly Flair got started and how she continued develop her ideas through this process. 

JD and Laura also dive in to discuss omnichannel marketing, the need to always get in front of shoppers because of an overcrowded marketplace, driving repeat purchases, acquiring new customers and how you should approach Facebook advertising. 

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6 High-Converting Website Popups to Launch using Justuno Pre-Built Templates

Mar 1, 2018 11:47:11 AM | BY: Grant Thomas

Whether you’re running an ecommerce business, blog, SaaS company or service oriented business, chances are you’re focusing on converting daily website visitors into new leads and ultimately sales.

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The Digital Marketer’s Guide to Google’s New Chrome Ad Blocker

Feb 16, 2018 12:41:30 PM | BY: Grant Thomas

Yesterday on February 15th, Google released a new Google Chrome ad blocker that aims at cleaning up poor ad practices that damage user experience - blog post can be read here. If you spend any considerable time browsing on the web (which by reading this, I can assume you do), then you have some idea of how poor marketing and advertising practices can hurt the website experience.

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E-Commerce Podcast: Ian Sturgeon of Double Under Wonder - The World's Most Customizable Jump Ropes

Feb 15, 2018 9:58:50 AM | BY: Grant Thomas

Successful e-commerce businesses tend to start with a great story. This episode of the eCommerce in the Trenches podcast is no exception. Ian Sturgeon, President of Double Under Wonder, Joins JD to share his story of creating the world's most customizable jump ropes! 

Ian discusses how he started his business, identifying his target market, why competing on price is not always feasible or the direction to go, and the importance of personality when connecting with consumers online. 

As a fitness enthusiast myself, I really enjoyed this episode. There are a ton of takeaways for online retailers at any stage of the game.

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2018 Sales and Marketing Calendar for E-Commerce

Feb 8, 2018 3:13:03 PM | BY: Grant Thomas

 

Planning out your 2018 marketing strategy is one of the simplest ways to set yourself up for success this year. To help you identify key sales dates and holidays, the Justuno team has put together a helpful marketing calendar specifically for ecommerce retailers! 

This promotional calendar will help you plan for the biggest sales days of the year so you can implement effective marketing campaigns, ecommerce promotions, and sales. Scroll down passed the calendar for helpful insight on seasonal trends and buying patterns. 

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10 Valentine's Day Marketing Ideas That You and Your Shoppers Will Love

Jan 22, 2018 4:31:44 PM | BY: Grant Thomas

Valentine’s Day is the first major sales date of the year for retailers so we want to make sure you’re prepared for the next few weeks of increased demand. Last year, Valentine’s Day sales totaled nearly $20 Billion in the U.S. alone. This post features 10 tips to help you maximize Valentine’s Day sales and start the year off right!

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How to Create a Dynamic Cart Value Offer on Shopify and Shopify Plus [VIDEO]

Dec 19, 2017 5:00:00 AM | BY: Grant Thomas

When it comes to marketing to shoppers on your site, direct and relevant communication is going to yield the biggest return. A marketing message with content personalized to a particular shopper's session is the ultimate dream for retailers. 

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10 Last Minute Marketing Tips for Black Friday and Cyber Monday

Nov 14, 2017 10:46:00 AM | BY: Grant Thomas

Black Friday and Cyber Monday are coming! Retailers beware. Whether you’ve been preparing for the holiday shopping season all year long or are throwing together a last minute strategy, we’ve got you covered with 10 Last Minute ecommerce marketing Tips for Black Friday and Cyber Monday.

 

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