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7 Ecommerce Test Ideas to Optimize for Sales Conversions

Jun 29, 2017 9:50:58 AM | BY: Guest Post

One fundamental flaw whilst testing to optimize an ecommerce store is that testers are solely focused on their conversion rates. 

That’s not to say that it’s not important.  But what happens if your “losing” variation in a test actually brings in more revenue but has a lower conversion rate?

Did it lose?

Well you’re in the business of making money. So unless you want more sales with less revenue, probably not.

It’s so important to look at all of the numbers when testing and follow what makes you the most money.

In this post i’m going to discuss 7 elements that can be tested to optimize ecommerce stores.



5 Ways to Utilize GeoTargeting in Your Marketing Campaigns

May 16, 2017 9:51:33 AM | BY: Guest Post

It doesn’t take a marketing expert to know that marketing is a complex endeavor. With so many moving pieces, it can be hard to decide what you should focus on. What mediums do you prioritize? How do you narrow down your target audience? How do you rank better on search engines? Should you have a social media campaign? And if so, which social media platform should drive that campaign? And where in the world do you even begin to dig into this stuff?


How to Create a Loyalty Program that Customers Love

Aug 16, 2016 9:19:43 AM | BY: Guest Post

Imagine this: your customers keep coming back to you. They frequently buy the latest products from your store. AND they invite their friends, too, because they love to spread the word about you.


How to Rock Your Back-to-School Sales & Marketing [Infographic]

Aug 11, 2016 10:13:33 AM | BY: Guest Post

Back-to-school shopping season is here which provides a huge opportunity for online retailers. 68% of Q3 revenue comes from back-to-school shopping (Click to Tweet). With the majority of seasonal sales coming during August, right now is the best time to ramp up your marketing efforts.


Where Retention Meets Loyalty: Growing and Preserving Customer Lifecycles

Jul 20, 2016 9:00:15 AM | BY: Guest Post

In the ecommerce world, you often see terms like “retention” and “customer loyalty” thrown around in the same context.  The danger with this, however, is that these two terms are not interchangeable.  While it’s true that they are quite closely connected, each words focuses on a different perspective within the B2C relationship.


How to Save Time on Email Marketing for E-commerce

Jul 13, 2016 10:31:33 AM | BY: Guest Post

This is a guest post by Joshua Reyes


As an eCommerce professional, time can become your worst enemy as you find the clock ticking past the regular 9-5.

It's no secret that email marketing has become a necessity, with every dollar spent on email offering a $44 return, according to ExactTarget. However, if you're not careful, your email marketing agenda can feel like its taking up your whole week. The good news is that email marketing doesn't have to be a mammoth task if you use your time wisely. Implement these time saving tools and tips the next time you have email marketing weighing on you:


The Hidden Secrets To Build, Manage and Profit From An E-commerce Website

Jul 7, 2016 2:08:46 PM | BY: Guest Post


Can changing a few words increase your page conversions 158%?

Jun 27, 2016 8:00:00 AM | BY: Guest Post


Guest Post written by Justin Christianson of Conversion Fanatics

In marketing we can’t assume anything.  You can’t assume some things are going to work better than others and you can’t assume what works for someone else will work for you.

Assumptions in most cases will lead to certain death of a marketing campaign.

There is however ONE thing we can safely assume and that is visitors to our site don’t know what they should do next.

For that we have to basically tell our visitors what to do and lead them down the path of least resistance to our end goal, which is usually to give us money.

To do it we leverage strategically placed calls to action.



Bizzy + Justuno: A step-by-step guide to the perfect ecommerce conversion funnel

Jun 22, 2016 7:00:00 AM | BY: Guest Post

You’ve already discovered that lead capture tools will drive business growth. Now, perfectly timed emails are the other piece of the growth puzzle for your ecommerce business.


The Top Three Fulfillment Models in Ecommerce

Jun 20, 2016 8:00:00 AM | BY: Guest Post

It’s likely one of the most crucial, yet overlooked parts to selling online. Marketing, traffic conversion, ecommerce promotions, customer service -- all of that is more interesting, but not quite as important.


Every merchant must have some type of fulfillment model, and e-retailers tend to pick from the following; in-house, outsourced, and dropshipping. Let’s pick through each.


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