One fundamental flaw whilst testing to optimize an ecommerce store is that testers are solely focused on their conversion rates.
That’s not to say that it’s not important. But what happens if your “losing” variation in a test actually brings in more revenue but has a lower conversion rate?
Did it lose?
Well you’re in the business of making money. So unless you want more sales with less revenue, probably not.
It’s so important to look at all of the numbers when testing and follow what makes you the most money.
In this post i’m going to discuss 7 elements that can be tested to optimize ecommerce stores.