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3 Ways to Personalize Visitor Sessions with Onsite Behavioral Marketing

Jun 1, 2017 12:00:00 AM | BY: Jenna Ochoa

Today’s post is going to show you 3 ways you can use Justuno to target your website visitors based on their behavior (better known in the industry as “behavioral marketing”).

Behavioral marketing happens when you recognize a certain behavior or action that your website visitor takes, and produce a personalized experience based on that action.

This type of marketing ranges from basic to very granular, but our goal isn’t to send you down a rabbit hole of marketing ideas.

The below 3 tactics are quick wins and don’t take a ton of time to set up. Plus, if you’ve never used behavioral targeting, this will be a great way for you to dip your toes in and begin to see the true ROI of a strong personalization strategy!

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3 Personalization Hacks to Boost the Success of Email Marketing Campaigns

Apr 25, 2017 10:30:41 AM | BY: Jenna Ochoa

If the last email you sent to your customers had their first name merged somewhere in the copy and you felt it was personalized…you’re wrong.


Not only are you wrong, you’re misunderstanding one of the most powerful ecommerce conversion tactics: personalization.


That’s OK because - as with most marketing tactics - “personalization” has become quite the buzzword lately and many marketers simply just get lost in the noise and information overload that follows.


But once you do understand what personalization is and exactly how you can implement it, you can join the ranks of BustedTees, who saw a 34% increase in revenue after implementing their personalized email marketing strategy.


Today’s post will show you the 3 steps to creating an email marketing campaign that not only is personalized to your customers, but generates sales.

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