<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=192061487988692&amp;ev=PageView&amp;noscript=1">
Back > Jenna Ochoa

6 E-Commerce Marketing Campaigns to Launch with Shopify Popups (Backed by Data)

Feb 13, 2018 2:04:20 PM | BY: Jenna Ochoa

What’s holding you back from doubling your revenue from your Shopify store?

Data insight.


The tools you’re using to run your business should be returning information to you about your customers, sales and performance.


From that information you can build an actionable plan to optimize your ecommerce site.


This post is going to roundup some of the best use cases of using your Shopify popups to increase conversions!

So feel free to study, tear-down, copy, tweak and implement the following tactics to your Justuno + Shopify marketing strategy.

 

READ FULL POST >

What Pop Up Lead Capture Converts Better: Fullscreen vs. Non-Fullscreen

Jan 31, 2018 9:43:18 AM | BY: Jenna Ochoa

I recently hopped in on a webinar about increasing revenue from Klaviyo, hosted by one of our partners here at Justuno, Austin Brawner. (You can watch the replay here.)

When teaching about conversion from email, Austin really knows his stuff. In this webinar, he gets into why all pop ups aren’t created equal.

Meaning some pop ups may appear to perform better than others, but are the leads being captured good, quality leads?

Let’s explore Austin’s theory alongside some Justuno data analysis, shall we?

READ FULL POST >

How to Calculate the Number of Email Signups You Should be Collecting

Jan 10, 2018 4:31:24 PM | BY: Jenna Ochoa

As marketers, we focus a lot of attention on KPI’s.

Here at Justuno, we believe there’s value in paying attention to the conversion of all the marketing work you’re doing. 

And we like to measure that by % of traffic converted to email.

How many email signups are you capturing?

This should be one of your top KPI's and a constant metric you use to monitor your marketing success.

Why?

I’ll get into that below. But first, let’s look at why capturing email is important in the first place. (If you think you already know this, feel free to skip ahead to where it makes sense.)

READ FULL POST >

The Top-Performing Q4 Ecommerce Promotion Designs

Jan 3, 2018 2:18:44 PM | BY: Jenna Ochoa

Q4 is madness for any ecommerce retailer or online business. Not only is it shopping season, but it’s a challenging time for your business to pull out all the last stops to try and rake in some end-of-the-year sales.

There’s not a more important time than the last three months of the year to have your online acquisition and nurture strategy well-oiled and converting.

Here at Justuno, we wanted to take a peek inside our users’ Q4 performance and pick out the highest-converting ecommerce popup promotion designs, analyze them, and outline why they might be a good idea for you to implement, too.

One note: I only considered promotions with more than 10,000 sessions so we could be sure there were a lot of data to back up the conversion rate. At Justuno, we define as session as a unique visitor’s entire duration of your site followed by 30 minutes of inactivity. You can find out how we define the terms we use within Justuno in our Glossary here >

After omitting all of the top-converting promos under 10,000 sessions, I was left with 8 promotions that led the pack.

Let’s have a look at each:

READ FULL POST >

Agency Checklist: 6 Must-Do Items for Next Year’s Client Marketing Strategy

Dec 13, 2017 3:09:45 PM | BY: Jenna Ochoa

Christmas is just a little over a week away! Before you get into relaxation-mode, I wanted to put together a checklist for you to make sure you’re confident in your clients’ marketing for next year.

I’m writing this more for marketing agencies that use Justuno, however if you are a brand that handles marketing all in-house and/or an owner who manages your own marketing: READ ON!

These items certainly apply to you, too.

Each item can be distilled down to a marketing “best practice” so it applies to any type of marketer.

Now, back to agencies: before you have your goal-setting meeting with clients in Q1, here are a few checklist items to make sure you have all the necessary elements in place for your client to be successful in the New Year...

READ FULL POST >

5 Last Minute Holiday Marketing Campaigns to Drive Late Season Sales

Dec 1, 2017 3:23:17 PM | BY: Jenna Ochoa

You’ve all heard how record-breaking this year’s BFCM was. CNN Money reports “American shoppers spent a record $5 billion in 24 hours. That marks a 16.9% increase in dollars spent online compared with Black Friday 2016.”

READ FULL POST >

VIDEO: How to Leverage for Black Friday, Cyber Monday, and Beyond

Nov 20, 2017 10:55:45 AM | BY: Jenna Ochoa

Black Friday and Cyber Monday are essentially here but there's still plenty of time to implement promotional campaigns for email capture, sales conversion, cart abandonment and more. Our conversion experts here at Justuno have put together a comprehensive training video reviewing every conversion strategy and tactic you must know for the holiday season!

READ FULL POST >

How to Enable Traffic Segmentation with Geotargeting

Nov 15, 2017 2:24:03 PM | BY: Jenna Ochoa

 

Segmenting the traffic that’s coming to your site by geolocation is a powerful way to introduce and convert more from your Justuno offers.

By geotargeting your traffic, you automatically provide a heightened and more personal online shopping experience when the visitor sees messaging tailored to their location.

And we all know a good shopping UX is key to conversion!

Let’s look at a couple of use cases for implementing geotargeted marketing practices...

READ FULL POST >

Reduce Barrier to Purchase with Post-Engagement Unobars!

Oct 25, 2017 2:13:21 PM | BY: Jenna Ochoa

For those of you that have attended an Agency Training with me, you know I tend to harp on “mirroring your messaging” to help increase the ROI of your email marketing efforts.

We’ve written about this before, but today’s post is going to show you how to display a specific message after a person has engaged with your offer on-site.

You can set up a message to show to that visitor while they continue to browse or shop your site!

I like to think of this as a subtle “nudge” to get that person to eventually convert.

READ FULL POST >

The Google AdWords Hack You’re Missing in your Marketing Strategy

Oct 4, 2017 5:18:18 PM | BY: Jenna Ochoa

Is AdWords a part of your marketing strategy?

Businesses make an average of $3 for every $1.60 they spend on AdWords.

With Justuno, you can take that $3 and double it with the same ad spend!

The tactic is to show specific offers to people visiting from your specific campaigns, and you can do that with our tool.

Let’s check it out:

READ FULL POST >

Popular Posts

Subscribe To Justuno

Try Justuno For Free

SIGN UP FOR FREE