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Back > Jenna Ochoa

This Exit Intent Popup Used By A Major NYC Retailer Converts at 8%

Aug 16, 2017 3:53:26 PM | BY: Jenna Ochoa

Exit offers are one of the “must-have” campaigns we preach that Justuno users set up immediately.

That’s because they are the one of the “easiest wins” you have in terms of converting your current or existing traffic.

By showing an offer to your visitor on exit, you can not only acquire a new customer but also increase your overall sales by rescuing that lost revenue before your visitor exits.

This blog post will examine an exit intent offer used by C21 stores, the NYC retail icon and a store that does over 1M in monthly traffic.

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Good Things come in Pairs: Upselling and Cross-selling on Shopify

Aug 9, 2017 1:46:13 PM | BY: Jenna Ochoa

Ever wonder why we’re called Justuno?

Because our platform solution offers many conversion features consolidated into one app.

This enables you, as a retailer, to work on increasing your sales with ONE app.

Today’s post will show you how Justuno Shopify Plus customer, The GLD Shop, uses Justuno to cross-sell their customers by offering them an additional product when a specific item is added to cart.  

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How Backstage.com Uses Geo-Targeting to Convert

Aug 3, 2017 7:36:47 AM | BY: Jenna Ochoa

Geo-targeting is a very powerful conversion optimization tactic that lots of businesses may disregard.

You don't have to be a brand with an international presence or a retailer with multiple brick-and-mortar locations.

The beauty of geo-targeting is that as long as you have website traffic coming from different locations (wherever that may be) - you can capture that data and show your visitors a personalized message based on where they are!

As a result, your visitors will be incentivized to further engage because the offer is more personal. Yes, this is an example of the marketing "buzz word": personalization.

Let's look at how Justuno user, Backstage.com, implemented this optimization strategy and what results they saw:

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How to Create and Amplify an Effective Blog Post Series

Jul 25, 2017 10:45:00 AM | BY: Jenna Ochoa

As a marketer, one of your goals is to build a blog that is consistent and that provides valuable information for your audience.

If you’ve already accomplished that goal, it’s time to level-up!

Your readers now know they can expect quality content from you regularly, so how can you “spice things up” and keep them interested?

One of the most effective ways to reactivate your blog audience is to introduce a series.

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3 Ways to Personalize Visitor Sessions with Onsite Behavioral Marketing

Jun 1, 2017 12:00:00 AM | BY: Jenna Ochoa

Today’s post is going to show you 3 ways you can use Justuno to target your website visitors based on their behavior (better known in the industry as “behavioral marketing”).

Behavioral marketing happens when you recognize a certain behavior or action that your website visitor takes, and produce a personalized experience based on that action.

This type of marketing ranges from basic to very granular, but our goal isn’t to send you down a rabbit hole of marketing ideas.

The below 3 tactics are quick wins and don’t take a ton of time to set up. Plus, if you’ve never used behavioral targeting, this will be a great way for you to dip your toes in and begin to see the true ROI of a strong personalization strategy!

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3 Personalization Hacks to Boost the Success of Email Marketing Campaigns

Apr 25, 2017 10:30:41 AM | BY: Jenna Ochoa

If the last email you sent to your customers had their first name merged somewhere in the copy and you felt it was personalized…you’re wrong.


Not only are you wrong, you’re misunderstanding one of the most powerful ecommerce conversion tactics: personalization.


That’s OK because - as with most marketing tactics - “personalization” has become quite the buzzword lately and many marketers simply just get lost in the noise and information overload that follows.


But once you do understand what personalization is and exactly how you can implement it, you can join the ranks of BustedTees, who saw a 34% increase in revenue after implementing their personalized email marketing strategy.


Today’s post will show you the 3 steps to creating an email marketing campaign that not only is personalized to your customers, but generates sales.

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