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5 Last Minute Holiday Marketing Campaigns to Drive Late Season Sales

Dec 1, 2017 3:23:17 PM | BY: Jenna Ochoa

You’ve all heard how record-breaking this year’s BFCM was. CNN Money reports “American shoppers spent a record $5 billion in 24 hours. That marks a 16.9% increase in dollars spent online compared with Black Friday 2016.”

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VIDEO: How to Leverage for Black Friday, Cyber Monday, and Beyond

Nov 20, 2017 10:55:45 AM | BY: Jenna Ochoa

Black Friday and Cyber Monday are essentially here but there's still plenty of time to implement promotional campaigns for email capture, sales conversion, cart abandonment and more. Our conversion experts here at Justuno have put together a comprehensive training video reviewing every conversion strategy and tactic you must know for the holiday season!

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How to Enable Traffic Segmentation with Geotargeting

Nov 15, 2017 2:24:03 PM | BY: Jenna Ochoa

 

Segmenting the traffic that’s coming to your site by geolocation is a powerful way to introduce and convert more from your Justuno offers.

By geotargeting your traffic, you automatically provide a heightened and more personal online shopping experience when the visitor sees messaging tailored to their location.

And we all know a good shopping UX is key to conversion!

Let’s look at a couple of use cases for implementing geotargeted marketing practices...

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Reduce Barrier to Purchase with Post-Engagement Unobars!

Oct 25, 2017 2:13:21 PM | BY: Jenna Ochoa

For those of you that have attended an Agency Training with me, you know I tend to harp on “mirroring your messaging” to help increase the ROI of your email marketing efforts.

We’ve written about this before, but today’s post is going to show you how to display a specific message after a person has engaged with your offer on-site.

You can set up a message to show to that visitor while they continue to browse or shop your site!

I like to think of this as a subtle “nudge” to get that person to eventually convert.

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The Google AdWords Hack You’re Missing in your Marketing Strategy

Oct 4, 2017 5:18:18 PM | BY: Jenna Ochoa

Is AdWords a part of your marketing strategy?

Businesses make an average of $3 for every $1.60 they spend on AdWords.

With Justuno, you can take that $3 and double it with the same ad spend!

The tactic is to show specific offers to people visiting from your specific campaigns, and you can do that with our tool.

Let’s check it out:

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The Simple, Underrated Hack to Higher ROI from Facebook Ads

Sep 27, 2017 1:16:28 PM | BY: Jenna Ochoa

I used to think that Facebook conversions happened when FB Ads reporting told me my ads converted.

Check out the ad dashboard from a Justuno client using our solution on their site.

 

 

The conversion results aren’t so great.

Now, they’re serving up a targeted unobar to visitors from this specific ad campaign and have already seen registrations increase!

Did you know that with Justuno, you can extend the life of your Facebook Ads and increase the ROI of your ad campaigns?

Once a user clicks through on one of your ads, what additional messaging are you displaying (to ONLY those visitors) to help push them further down your conversion funnel?

Let me show you what I’m talking about:

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3 Hidden Fields and Example Use Cases for More Targeted Marketing

Sep 20, 2017 1:31:23 PM | BY: Jenna Ochoa

One of Justuno’s most powerful features - hidden fields - is something I’ve come to realize many of our agencies and clients may not know how to use.

Maybe you know they’re there...but how can you use them correctly?

In today’s quick post, I’m going to outline some of our hidden field options and how you can leverage them in your current marketing campaigns.

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Take Your Black Friday / Cyber Monday Revenue to the Next Level with These 3 Offers

Sep 13, 2017 12:28:09 PM | BY: Jenna Ochoa

It’s time to start thinking about what offers you’re going to run for the Black Friday / Cyber Monday weekend.

You may have a marketing campaign that worked well for you last year or you may be looking for something fresh, but plausible (i.e. not a nightmare to implement).

This post will show you 3 easy-to-set-up offers that you can run for BFCM, and hopefully give you some inspiration on how to fit them into your conversion strategy for the busiest online shopping weekend of the year!

***Please note, these offers are easy to set up for Shopify or Shopify Plus users. For other ecommerce platforms, it does require a bit of custom code, so coding knowledge is required! See the end of this post for contacting your dedicated Justuno rep.

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35 Essential Tools to Supercharge your Content Marketing Strategy

Sep 12, 2017 11:00:00 AM | BY: Jenna Ochoa

If you’re a digital marketer, you know there’s so much more to content creation than just writing a blog post.

There’s media.

There’s imagery.

There’s lead magnets.

There’s distribution…

There are so many facets to consider for you to do a good job at content creation!

Today, we’re going to show you our list of the top-performers in content creation resources that can take you from ideation to publication:

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Open. Click. Convert: Why Mirroring Your Email Messaging Onsite Works

Sep 6, 2017 12:43:44 PM | BY: Jenna Ochoa

One of the highest ROI strategies we’ve seen among our Justuno users is also probably the most simple: mirroring email messaging onsite.

That means, when you send out an email to your list, take that exact message you’ve produced and mirror it onsite. Examples of types of messages you could mirror:

  • Discount codes (not unique codes, but general codes like Welcome or Discount codes)
  • Free shipping offer / threshold
  • Holiday messaging / offer
  • Limited time sale

Reinforcing these types of messages onsite actually helps convert. Let’s explore why:

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