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Back > Jenna Ochoa

The Google AdWords Hack You’re Missing in your Marketing Strategy

Oct 4, 2017 5:18:18 PM | BY: Jenna Ochoa

Is AdWords a part of your marketing strategy?

Businesses make an average of $3 for every $1.60 they spend on AdWords.

With Justuno, you can take that $3 and double it with the same ad spend!

The tactic is to show specific offers to people visiting from your specific campaigns, and you can do that with our tool.

Let’s check it out:

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The Simple, Underrated Hack to Higher ROI from Facebook Ads

Sep 27, 2017 1:16:28 PM | BY: Jenna Ochoa

I used to think that Facebook conversions happened when FB Ads reporting told me my ads converted.

Check out the ad dashboard from a Justuno client using our solution on their site.

 

 

The conversion results aren’t so great.

Now, they’re serving up a targeted unobar to visitors from this specific ad campaign and have already seen registrations increase!

Did you know that with Justuno, you can extend the life of your Facebook Ads and increase the ROI of your ad campaigns?

Once a user clicks through on one of your ads, what additional messaging are you displaying (to ONLY those visitors) to help push them further down your conversion funnel?

Let me show you what I’m talking about:

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3 Hidden Fields and Example Use Cases for More Targeted Marketing

Sep 20, 2017 1:31:23 PM | BY: Jenna Ochoa

One of Justuno’s most powerful features - hidden fields - is something I’ve come to realize many of our agencies and clients may not know how to use.

Maybe you know they’re there...but how can you use them correctly?

In today’s quick post, I’m going to outline some of our hidden field options and how you can leverage them in your current marketing campaigns.

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Take Your Black Friday / Cyber Monday Revenue to the Next Level with These 3 Offers

Sep 13, 2017 12:28:09 PM | BY: Jenna Ochoa

It’s time to start thinking about what offers you’re going to run for the Black Friday / Cyber Monday weekend.

You may have a marketing campaign that worked well for you last year or you may be looking for something fresh, but plausible (i.e. not a nightmare to implement).

This post will show you 3 easy-to-set-up offers that you can run for BFCM, and hopefully give you some inspiration on how to fit them into your conversion strategy for the busiest online shopping weekend of the year!

***Please note, these offers are easy to set up for Shopify or Shopify Plus users. For other ecommerce platforms, it does require a bit of custom code, so coding knowledge is required! See the end of this post for contacting your dedicated Justuno rep.

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35 Essential Tools to Supercharge your Content Marketing Strategy

Sep 12, 2017 11:00:00 AM | BY: Jenna Ochoa

If you’re a digital marketer, you know there’s so much more to content creation than just writing a blog post.

There’s media.

There’s imagery.

There’s lead magnets.

There’s distribution…

There are so many facets to consider for you to do a good job at content creation!

Today, we’re going to show you our list of the top-performers in content creation resources that can take you from ideation to publication:

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Open. Click. Convert: Why Mirroring Your Email Messaging Onsite Works

Sep 6, 2017 12:43:44 PM | BY: Jenna Ochoa

One of the highest ROI strategies we’ve seen among our Justuno users is also probably the most simple: mirroring email messaging onsite.

That means, when you send out an email to your list, take that exact message you’ve produced and mirror it onsite. Examples of types of messages you could mirror:

  • Discount codes (not unique codes, but general codes like Welcome or Discount codes)
  • Free shipping offer / threshold
  • Holiday messaging / offer
  • Limited time sale

Reinforcing these types of messages onsite actually helps convert. Let’s explore why:

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How Shopify Plus Client Ridge Wallet Converted 4.9% with a Geo-Targeted Mobile Offer

Aug 23, 2017 3:49:22 PM | BY: Jenna Ochoa

Mobile popups are one of our hottest topics as of late.

Yes, Google changed their algorithm and it affects mobile popups.

No, you won’t get dinged if you use them...correctly.

In fact, here’s a great resource you can review - a Moz Whiteboard Friday article about popups, overlays, interstitials, and SEO.

Today’s post features a great example from Justuno user and Shopify Plus client, Ridge Wallet.

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This Exit Intent Popup Used By A Major NYC Retailer Converts at 8%

Aug 16, 2017 3:53:26 PM | BY: Jenna Ochoa

Exit offers are one of the “must-have” campaigns we preach that Justuno users set up immediately.

That’s because they are the one of the “easiest wins” you have in terms of converting your current or existing traffic.

By showing an offer to your visitor on exit, you can not only acquire a new customer but also increase your overall sales by rescuing that lost revenue before your visitor exits.

This blog post will examine an exit intent offer used by C21 stores, the NYC retail icon and a store that does over 1M in monthly traffic.

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Good Things come in Pairs: Upselling and Cross-selling on Shopify

Aug 9, 2017 1:46:13 PM | BY: Jenna Ochoa

Ever wonder why we’re called Justuno?

Because our platform solution offers many conversion features consolidated into one app.

This enables you, as a retailer, to work on increasing your sales with ONE app.

Today’s post will show you how Justuno Shopify Plus customer, The GLD Shop, uses Justuno to cross-sell their customers by offering them an additional product when a specific item is added to cart.  

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How Backstage.com Uses Geo-Targeting to Convert

Aug 3, 2017 7:36:47 AM | BY: Jenna Ochoa

Geo-targeting is a very powerful conversion optimization tactic that lots of businesses may disregard.

You don't have to be a brand with an international presence or a retailer with multiple brick-and-mortar locations.

The beauty of geo-targeting is that as long as you have website traffic coming from different locations (wherever that may be) - you can capture that data and show your visitors a personalized message based on where they are!

As a result, your visitors will be incentivized to further engage because the offer is more personal. Yes, this is an example of the marketing "buzz word": personalization.

Let's look at how Justuno user, Backstage.com, implemented this optimization strategy and what results they saw:

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