Times change and so do the marketing trends. We can easily compare them to fashion, what is IN or fashionable today is outdated tomorrow. E-commerce stores face tough competition, you are battling both small and big businesses or companies for customers. The success of every e-commerce store depends on the ability to keep up with the ever-changing market and trends that pop up constantly.
One marketing strategy remains equally important (and effective) despite constant evolution of the business – email marketing. As you already know, email marketing refers to the act of sending a commercial message to current or potential customers.