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Website Pop Up A/B Tests: Should I Use a Countdown Timer?

Feb 14, 2017 11:42:13 AM | BY: Robbie Hammett

If you're looking to better convert your daily website traffic, it's great to try new things but more importantly, test your conversion tactics. 

One way to drive action from website visitors is to create urgency. If we can create a sense of urgency using our website pop ups, this could lead to an increase in conversions. A common conversion tactic to create urgency is to use a countdown timer within a pop up. 

Below, I'll show you how to set up an A/B test to see if adding a countdown timer to your pop up will increase conversions. 


Optimizing Website Pop Ups with A/B Tests: Do Images Increase Conversion Rates?

Sep 8, 2016 11:48:10 AM | BY: Robbie Hammett

I believe it was DaVinci that once said "images increase the effectiveness of marketing campaigns", and since, that wisdom has been rarely questioned..until now.


[Quick Video] Optimizing Email Pop Ups with A/B Tests: One Step Opt-In vs. Two Step Opt-In

Aug 19, 2016 11:34:41 AM | BY: Robbie Hammett

You're most likely familiar with the two step opt-in email pop up. They are a type of pop up that prompts you with a yes or no question prior to asking for your email. This conversion tactic is popping up all over the web and you may be asking "does a two step pop up produce more conversions?"

There's no better way to get to the find the answer to this question than with an A/B test! Testing is a critical aspect of conversion rate optimization and can be used to improve your pop up's performance. 

In the video below, I'll show you how to properly A/B test a one step opt-in vs a two step opt-in. 


Quick Video: 3 Simple Ways to Create Urgency and Increase Sales Conversion

Jul 22, 2016 9:54:21 AM | BY: Robbie Hammett

Some of the best conversion rate optimization tactics use elements of human psychology and buyer behavior. It makes sense. Any time you can tap into the process of human decision making and influence these decisions, it’s something to consider when it comes to driving sales.

In this article, we’ll be focusing on the urgency principle, how you can use it as a sales conversion tool, and a step by step tutorial on how to add urgency to your shopping experience.

At the bottom of this article, I've included a short video on how to set up our favorite urgency tactic: the countdown timer!


Quick Video: The Two Most Common E-Commerce Sales Funnel Fails

Jun 9, 2016 5:11:45 PM | BY: Robbie Hammett


Hi, Robbie here from the Justuno Client Success team. 

My job is to identify areas where Justuno can make your site more successful through onsite promotions, messaging, CTA’s, etc... research, test, and repeat. In this video, hosted by our partners over at Kit, I run you through ecommerce conversion strategy as a concept, some key metrics that are common to ecommerce and publishing sites, and two ways to use Justuno today to increase email sign ups, reduce cart abandonment, and increase sales conversion rates - enjoy!


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