<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=192061487988692&amp;ev=PageView&amp;noscript=1">

The Ultimate Black Friday Marketing Guide

Have questions about setting up your Black Friday marketing strategy? This 41-page guide definitely has the answers.

We've compiled everything you could ever possibly want to know about preparing for Black Friday, including lessons learned from 2017, optimizing your email marketing strategy, and preparing your contingency plans.

Download this ultimate e-book and find insights on everything from setting your ramp up plan to preparing your sales team strategy. 

Act Now
To Get The Free E-Book!

Lessons & Insights
You Are Going To Love.

The Black Friday and Cyber Monday shopping weekend continues to be the biggest online retail weekend of the year. As an e-commerce store, you need to be in the best possible position to take advantage of this shift in shopping behavior.

To help you with your Black Friday efforts, the Justuno team put together this comprehensive guide to get you ready just in time for the busy season. Here's what you'll find...

  • Steps to set up your ramp up plan
  • How to prepare your product pages
  • Marketing materials you need to create
  • Optimization tips for email marketing
  • Benchmarks and average industry opt-in rates
Black Friday E-Book Long Preview
2018 Promotion Benchmarks Report

2018 Benchmarks Report

How do you measure up? Discover where your email opt-in rate stands compared to your industry average.


Holiday Hero Training

Watch this four-part series to get in-depth instructions on how to prepare your on-site promotions for success.


14% Decreased Bounce Rate

Learn how Shady Rays utilized the Justuno Professional Services team to optimize their conversion strategy.

Black Friday Highlights Guide

Get the Black Friday Highlights Guide.

Not ready for 41 pages of pure Black Friday strategy? Check out our more-digestible BFCM Highlights Guide for a quick glance at everything you need to know. In this guide, you'll find a high-level overview of everything you need to cover in order to prepare for the busiest shopping season of the year.

Get the BFCM Highlights Guide!