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Ecommerce Tips: Promotional Marketing Copy for Pop Ups, CTA's and Tabs

Dec 5, 2014 9:34:00 AM  |  BY: Grant Thomas

Promotional copy can be tricky. It's difficult to determine what language will get your visitors to interact with your calls-to-action and, more importantly, get visitors to complete a purchase. I've provided a few phrases and words to use in your promotional copy to boost your promotional effectiveness. This post is designed to assist with your ecommerce conversion strategy and optimize your Justuno promotional overlays and tabs but applies to all calls-to-action on your website. 

The Call-to-Action

The most important part about a call-to-action is that it calls for an action. You can have the most attractive promotional tab or ad but if it doesn't clearly inform people what to do or what is being offered, it will not be effective. Here are a few call to action words and phrases that you can use increase interaction:


Phrases for Tabs and Overlays:
  • Save on Today's Order
  • Click to Save
  • Get xx% Off
  • Exclusive Deals
  • Instant Savings Now
  • Free Offer


Encourage Action:
  • Get
  • Click
  • Save
Urgency Words:
  • Now
  • Today
  • Limited Time
Excitement Words:
  • New
  • Exclusive
  • Instant
  • Free
  • Enjoy


Trigger Words: 
  • Offer
  • Bonus
  • Here
  • Sale
  • Coupon
  • Deals
  • Discount



Your promotional copy on tabs must be short and simple so the visitor can absorb the information quickly. By using the words above, you can formulate effective and eye catching copy that converts. Check out some of the examples from our custom tab gallery above for some inspiration or implement one of these designs on your site by going to the Justuno design suite! 

Have some buzz words that you use in your promotional copy? We'd love to hear them! Share them with us in the comments below.

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Topics: Conversion Optimization, Promotion Strategy, Ecommerce