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Building Relationships with Customers on Instagram

Sep 19, 2017 11:00:00 AM | BY: Rachel Friedman

As a human it is part of my nature to want to connect with other humans. We are wired to create communities and be part of tribes. That is why building relationships and community is so important. The Internet and Social Media has created a place for people to gather and share their passions, thoughts, and products without even leaving our houses. Social Media is here to stay so we need learn how to adapt, because it’s just as important to cultivate a community online and build relationships with your customers there, as it is offline.

It makes sense to foster your community and build true meaningful relationships with your customers online, so that in the long run they become brand evangelists and share your products and services with their own communities.

Below you will find 6 tips to help you build authentic relationships with your followers (and soon to be followers) on Instagram (and in turn other social networks).

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9 Best Practices to Optimize your eCommerce Product Page

Sep 15, 2017 12:00:00 AM | BY: Rachel Jacobs

For eCommerce store owners, your product page deserves a lot of your attention. There are so many elements to consider, but also lots of opportunities to create a great shopping experience for your customers.

In this article, we are going to look at some of the areas you can focus on to really optimize your eCommerce product pages for higher conversions, a better shopping experience and turn your browsers into buyers.

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Take Your Black Friday / Cyber Monday Revenue to the Next Level with These 3 Offers

Sep 13, 2017 12:28:09 PM | BY: Jenna Ochoa

It’s time to start thinking about what offers you’re going to run for the Black Friday / Cyber Monday weekend.

You may have a marketing campaign that worked well for you last year or you may be looking for something fresh, but plausible (i.e. not a nightmare to implement).

This post will show you 3 easy-to-set-up offers that you can run for BFCM, and hopefully give you some inspiration on how to fit them into your conversion strategy for the busiest online shopping weekend of the year!

***Please note, these offers are easy to set up for Shopify or Shopify Plus users. For other ecommerce platforms, it does require a bit of custom code, so coding knowledge is required! See the end of this post for contacting your dedicated Justuno rep.

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35 Essential Tools to Supercharge your Content Marketing Strategy

Sep 12, 2017 11:00:00 AM | BY: Jenna Ochoa

If you’re a digital marketer, you know there’s so much more to content creation than just writing a blog post.

There’s media.

There’s imagery.

There’s lead magnets.

There’s distribution…

There are so many facets to consider for you to do a good job at content creation!

Today, we’re going to show you our list of the top-performers in content creation resources that can take you from ideation to publication:

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Open. Click. Convert: Why Mirroring Your Email Messaging Onsite Works

Sep 6, 2017 12:43:44 PM | BY: Jenna Ochoa

One of the highest ROI strategies we’ve seen among our Justuno users is also probably the most simple: mirroring email messaging onsite.

That means, when you send out an email to your list, take that exact message you’ve produced and mirror it onsite. Examples of types of messages you could mirror:

  • Discount codes (not unique codes, but general codes like Welcome or Discount codes)
  • Free shipping offer / threshold
  • Holiday messaging / offer
  • Limited time sale

Reinforcing these types of messages onsite actually helps convert. Let’s explore why:

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Using Traffic Segmentation to Upgrade Your Marketing Campaigns

Sep 5, 2017 11:00:00 AM | BY: Cara Hogan

A new customer hits your company’s website, provides their email for an offer code, and then leaves. What do you do next?

They didn’t buy a product, they didn’t add anything to a cart, but they did give you an email address. That’s your in.

It’s what you do with the email address that will decide whether that person becomes your newest customer, or decides never to interact with your brand again.

Email marketing is a powerful tool for B2C marketers, but only if utilized correctly. Here’s how to turn an email address into better marketing engagement with the power of customer segmentation.

 

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A/B Test: How Shopify Plus Merchant, The GLD Shop, Increased Conversions by 400%

Aug 30, 2017 2:05:14 PM | BY: Ryan Emond

Sometimes in A/B testing, it’s obvious what you need to test.

A full-screen takeover vs. a popup.

And sometimes, minor changes in design, text, CTA or timing make a drastic impact on engagement and conversion.

An image with lots of negative space around it vs. a closeup.

Maybe that seems minor...but is it?

Luckily for digital marketers, you have the ability to hypothesize and A/B test those hypotheses to make sure that what we’re doing is our correct course of action.

Just the phrase “A/B test” tends to bring a negative connotation with it and we feel your pain. It takes long enough, usually, to get the first version of something up...so entertaining the idea of building an alternate version just to test seems daunting.

The good news is, your A/B tests don’t have to be anything crazy - they can be minor tweaks which produce big results.

Testing ensures that even when you aren’t sure what to do you can still act. Don’t worry about if your test doesn’t confirm what you wanted it to - all data is good data.

My team has made ‘all data is good data’ our guiding star. By following that star, giving ourselves room to fail, and iterating on what our testing tells us we are able to build to big wins.

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SEO Best Practices for Website Popups, Overlays, and Interstitials

Aug 30, 2017 12:00:00 AM | BY: Grant Thomas

There’s been a lot of talk surrounding the effect that popups, overlays, modals, and interstitials have on SEO and SERP rankings. With Google’s focus on improving the user experience of organic search and the increased usage of these marketing practices, we’ve provided a helpful guide to marketing effectively with these tools while being in compliance with Google and other search engines.

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The Versatile Unobar: 10 Effective Use Cases for Website Notification Bars

Aug 29, 2017 11:00:00 AM | BY: Grant Thomas

In the realm of onsite marketing, the website notification bar is often overlooked. Although many digital marketers are using bars and banners on their websites, the fact is, they could be doing more to engage their current website traffic.

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The 2017 Holiday Marketing Calendar for E-Commerce [Infographic]

Aug 25, 2017 12:00:00 AM | BY: Grant Thomas

We are about to enter the most important time of the year for retailers: the holiday shopping season! If there's one time of the year to put forth all of your marketing efforts, it's now.

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