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Cyber 5 Promotional Marketing Report: E-Commerce Conversion Data and Trends

Jan 16, 2018 6:00:00 AM | BY: Benny Choy

2.90M Engagements

36.0 M impressions

522k emails

15.3k promotions

172k Justuno Conversions

1.13M total conversions


Batch and blast ecommerce advice is not only sometimes inaccurate, it’s repetitive. Every business is different, so the more granular that data reporting can become, the more relevant and useful it is for you, the merchant. We aim to provide just that. After examining over 36 million impressions and 1 million sales, the data speaks volumes on how promotional marketing worked in 2017, and how to leverage this incredible tool for 2018.


This data range covers the days from 11/23 to 11/27, otherwise known as ‘Cyber 5’ the biggest days for holiday shopping throughout the year.

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How to Calculate the Number of Email Signups You Should be Collecting

Jan 10, 2018 4:31:24 PM | BY: Jenna Ochoa

As marketers, we focus a lot of attention on KPI’s.

Here at Justuno, we believe there’s value in paying attention to the conversion of all the marketing work you’re doing. 

And we like to measure that by % of traffic converted to email.

How many email signups are you capturing?

This should be one of your top KPI's and a constant metric you use to monitor your marketing success.

Why?

I’ll get into that below. But first, let’s look at why capturing email is important in the first place. (If you think you already know this, feel free to skip ahead to where it makes sense.)

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How to Extend Customer Loyalty Beyond The Holidays and Into 2018

Jan 9, 2018 9:20:29 AM | BY: Cara Hogan

The holidays are a strange time for many ecommerce companies.  

You have a huge influx of new buyers purchasing gifts for family and friends -- which is great! But at the same time, you know these new customers are probably just one-offs. In fact, roughly 80% of first-time holiday buyers will never make a second purchase from your brand.

Because they’re buying a gift for someone else, holiday customers may not return to your website after they make their first purchase. But that doesn’t mean you should give up. Instead, you just have to change up your marketing tactics after the holidays are over.

Don’t let a one-time holiday buyer make a purchase and then slip away forever. With the right ecommerce marketing strategy, you can actually entice them to buy again -- converting them into your newest loyal customer.

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The Top-Performing Q4 Ecommerce Promotion Designs

Jan 3, 2018 2:18:44 PM | BY: Jenna Ochoa

Q4 is madness for any ecommerce retailer or online business. Not only is it shopping season, but it’s a challenging time for your business to pull out all the last stops to try and rake in some end-of-the-year sales.

There’s not a more important time than the last three months of the year to have your online acquisition and nurture strategy well-oiled and converting.

Here at Justuno, we wanted to take a peek inside our users’ Q4 performance and pick out the highest-converting ecommerce popup promotion designs, analyze them, and outline why they might be a good idea for you to implement, too.

One note: I only considered promotions with more than 10,000 sessions so we could be sure there were a lot of data to back up the conversion rate. At Justuno, we define as session as a unique visitor’s entire duration of your site followed by 30 minutes of inactivity. You can find out how we define the terms we use within Justuno in our Glossary here >

After omitting all of the top-converting promos under 10,000 sessions, I was left with 8 promotions that led the pack.

Let’s have a look at each:

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How to Create a Dynamic Cart Value Offer on Shopify and Shopify Plus [VIDEO]

Dec 19, 2017 5:00:00 AM | BY: Grant Thomas

When it comes to marketing to shoppers on your site, direct and relevant communication is going to yield the biggest return. A marketing message with content personalized to a particular shopper's session is the ultimate dream for retailers. 

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Agency Checklist: 6 Must-Do Items for Next Year’s Client Marketing Strategy

Dec 13, 2017 3:09:45 PM | BY: Jenna Ochoa

Christmas is just a little over a week away! Before you get into relaxation-mode, I wanted to put together a checklist for you to make sure you’re confident in your clients’ marketing for next year.

I’m writing this more for marketing agencies that use Justuno, however if you are a brand that handles marketing all in-house and/or an owner who manages your own marketing: READ ON!

These items certainly apply to you, too.

Each item can be distilled down to a marketing “best practice” so it applies to any type of marketer.

Now, back to agencies: before you have your goal-setting meeting with clients in Q1, here are a few checklist items to make sure you have all the necessary elements in place for your client to be successful in the New Year...

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The Highest Converting Lifecycle Marketing Emails Your eCommerce Company Should Be Sending

Dec 12, 2017 12:00:00 AM | BY: James Miller

In 2016, email marketing had a median ROI of 122%. This makes email marketing campaigns the most profitable digital marketing strategy available.

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Defining Conversion Marketing and Why It's Critical to the Growth of your Business

Dec 5, 2017 3:42:38 PM | BY: Ryan Emond

Conversion marketing is broadly defined as “...the act of marketing with the intention of increasing conversions…” It's important to understand the difference between conversion marketing and conversion optimization. The practice of  ‘conversion rate optimization’ fits within the very broad and often misunderstood umbrella that is ‘Conversion Marketing.’

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5 Last Minute Holiday Marketing Campaigns to Drive Late Season Sales

Dec 1, 2017 3:23:17 PM | BY: Jenna Ochoa

You’ve all heard how record-breaking this year’s BFCM was. CNN Money reports “American shoppers spent a record $5 billion in 24 hours. That marks a 16.9% increase in dollars spent online compared with Black Friday 2016.”

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Mastering A/B Testing: Why Should I Run an A/B Test?

Nov 28, 2017 3:28:45 PM | BY: Ryan Emond

Welcome to part three of our three part series on the ins and outs of A/B testing. So far you’ve learned the basics of how to set up your test and what you should be testing. Each test will be different and the individual goals you might have will vary from case to case.

If you haven't had the chance to read Parts 1 and 2, I've provided links below:

Part 1: Mastering A/B Testing: When to Run an A/B Test

Part 2: Mastering A/B Testing: What Should I Test?

Below, I've provided the two most common reasons of why marketers run tests along with expert insight on where tests go right and where they go wrong.  

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