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6 High-Converting Website Popups to Launch using Justuno Pre-Built Templates

Mar 1, 2018 11:47:11 AM | BY: Grant Thomas

Whether you’re running an ecommerce business, blog, SaaS company or service oriented business, chances are you’re focusing on converting daily website visitors into new leads and ultimately sales.

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The Digital Marketer’s Guide to Google’s New Chrome Ad Blocker

Feb 16, 2018 12:41:30 PM | BY: Grant Thomas

Yesterday on February 15th, Google released a new Google Chrome ad blocker that aims at cleaning up poor ad practices that damage user experience - blog post can be read here. If you spend any considerable time browsing on the web (which by reading this, I can assume you do), then you have some idea of how poor marketing and advertising practices can hurt the website experience.

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E-Commerce Podcast: Ian Sturgeon of Double Under Wonder - The World's Most Customizable Jump Ropes

Feb 15, 2018 9:58:50 AM | BY: Grant Thomas

Successful e-commerce businesses tend to start with a great story. This episode of the eCommerce in the Trenches podcast is no exception. Ian Sturgeon, President of Double Under Wonder, Joins JD to share his story of creating the world's most customizable jump ropes! 

Ian discusses how he started his business, identifying his target market, why competing on price is not always feasible or the direction to go, and the importance of personality when connecting with consumers online. 

As a fitness enthusiast myself, I really enjoyed this episode. There are a ton of takeaways for online retailers at any stage of the game.

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6 E-Commerce Marketing Campaigns to Launch with Shopify Popups (Backed by Data)

Feb 13, 2018 2:04:20 PM | BY: Jenna Ochoa

What’s holding you back from doubling your revenue from your Shopify store?

Data insight.


The tools you’re using to run your business should be returning information to you about your customers, sales and performance.


From that information you can build an actionable plan to optimize your ecommerce site.


This post is going to roundup some of the best use cases of using your Shopify popups to increase conversions!

So feel free to study, tear-down, copy, tweak and implement the following tactics to your Justuno + Shopify marketing strategy.

 

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How to Develop your eCommerce Content Marketing Strategy [with examples]

Feb 9, 2018 4:11:02 PM | BY: George Mathew

You already know the advantages of content marketing.

Effective content marketing raises brand awareness. A regularly updated site gains organic rankings and traffic share naturally.

Content also gets linked and drives referral traffic.

Ecommerce websites can benefit a lot by engaging in creating content for their target audience.

Unlike other industries, the content marketing process for eCommerce seems pigeonholed into some ill-formed ideas. We don’t see active ecommerce blogs widely and most eCommerce store owners are at a loss to figure out how to bring traffic through a blog.

Even if they want to get started with content, the very thought often gives them nightmares.

When it comes to content, most store owners immediately conjure up images of having to write and post thousands of words. But that’s far from the truth. Some of the most successful eCommerce companies today don’t rely on creating the lengthiest piece of content there is.

Others don’t publish blog post after blog post. Some of the most successful companies leverage other forms of content and at times they don’t even produce it themselves. Their sites aren’t shy of success despite being path-breaking.

I’ll share examples of all these types of content marketing below!

 

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2018 Sales and Marketing Calendar for E-Commerce

Feb 8, 2018 3:13:03 PM | BY: Grant Thomas

 

Planning out your 2018 marketing strategy is one of the simplest ways to set yourself up for success this year. To help you identify key sales dates and holidays, the Justuno team has put together a helpful marketing calendar specifically for ecommerce retailers! 

This promotional calendar will help you plan for the biggest sales days of the year so you can implement effective marketing campaigns, ecommerce promotions, and sales. Scroll down passed the calendar for helpful insight on seasonal trends and buying patterns. 

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E-Commerce Conversion Strategy: Our Promotional Campaign Prescription for RXBar

Feb 5, 2018 3:43:57 PM | BY: Benny Choy

This series is inspired by our partner, Rejoiner’s, #pushingemailfwd campaign, if you’re interested in their posts check them out here.

At Justuno we’re human beings too. (shocking I know) As such, we have online brands we enjoy and want to see perform well. We go through the process of liking their ads, recommending their products to all of our friends, you know, the whole nine yards. Taking that brand loyalty a step further, and also leveraging inspiration from Rejoiner’s Allbird’s post- we’re going to examine the on-site experience of one our favorite brands - RXBAR.

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What Pop Up Lead Capture Converts Better: Fullscreen vs. Non-Fullscreen

Jan 31, 2018 9:43:18 AM | BY: Jenna Ochoa

I recently hopped in on a webinar about increasing revenue from Klaviyo, hosted by one of our partners here at Justuno, Austin Brawner. (You can watch the replay here.)

When teaching about conversion from email, Austin really knows his stuff. In this webinar, he gets into why all pop ups aren’t created equal.

Meaning some pop ups may appear to perform better than others, but are the leads being captured good, quality leads?

Let’s explore Austin’s theory alongside some Justuno data analysis, shall we?

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How to Use Gamification as a Customer Retention Tool

Jan 25, 2018 12:00:00 AM | BY: Beth Foster

Today’s customer wants an engaging experience with your store, and gamification is the way to achieve it. While gamification is often recognized as an acquisition tool, it’s usefulness doesn’t stop there -- it can also be a highly effective tool in retaining your customers.

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10 Valentine's Day Marketing Ideas That You and Your Shoppers Will Love

Jan 22, 2018 4:31:44 PM | BY: Grant Thomas

Valentine’s Day is the first major sales date of the year for retailers so we want to make sure you’re prepared for the next few weeks of increased demand. Last year, Valentine’s Day sales totaled nearly $20 Billion in the U.S. alone. This post features 10 tips to help you maximize Valentine’s Day sales and start the year off right!

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