When looking to grow a business or attract new customers, marketers know email will deliver. Email is the marketing channel generating thehighest ROI. In fact, for every $1 spent,email marketing generates $44 in ROI and is easy to use and get started with.
People today are bombarded with information, and marketers are always looking for ways to reach their audience. 74% of online consumers get frustrated when content appears to have nothing to do with their interests.Sending relevant emails is the marketer’s secret weapon and email personalization is the ammunition.