Why First Impressions Matter - 84% of Marketing Conversions Occur During the First Visit

Mar 21, 2017 1:41:15 PM | BY: Grant Thomas

As growth marketing experts, we are consistently asked this simple question:

How do I get more customers?

It's a broad question that can be answered in a variety of ways, however, we see one key area of focus that can help any type of business (e-commerce, SaaS, publishing, etc.). 

Our expert advice: Focus on converting NEW visitors into leads and customers. 

So when our friends from Straight North put together a study on when new leads convert, I knew I had to write up a post. 

Why New Visitors?

On average, 98% of your website's new traffic will not complete a marketing conversion

AND

of those visitors who do convert, 84% of them will do so during their first visit! 

It's simple, your best chance at converting a visitor into a lead is during the first visit.

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How Facebook Custom Audiences Can Help You Find Your Most Valuable Customers

Mar 15, 2017 9:13:11 AM | BY: Sarah Karney

Every marketer knows that pots of gold aren't found at the end of rainbows — they're found at the end of well-honed and executed strategies. If you’re not incorporating social media as an essential piece of your business’s online sales strategy, you’re missing out on a significant opportunity to earn your share of this treasure.


With its built-in audience of 1.23 billion active daily users, Facebook is especially valuable for online businesses who want to test messaging, grow brand awareness and target specific audiences to increase revenue.


As Facebook’s algorithm continues to evolve, organic reach has become nearly nonexistent, meaning brands must leverage Facebook’s advertising platform if they want their content to reach customers.

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6 Email Lead Capture Tips for Publishers and Bloggers

Mar 13, 2017 12:22:25 PM | BY: Adam Lurie

Email lead capture continues to increase in importance for publishers and bloggers. This is for good reason. Email the most direct marketing channel, drastically outperforms social media channels, and can accurately be tested and improved through the use of data. 

So why are so many publishers and bloggers still settling for low traffic conversion rates and slow email opt in rates? That answer is beyond me.

The goal of this article is to provide you with some answers to your most common email capture questions along with actionable tips that will improve your marketing efforts within hours of implementation. 

Here are 6 email capture tips to help you increase conversion rates and build your email list for your blog or publishing site!

 

1) Use a Lead Magnet! Gated Content Works.

Gating valuable content, such as e-books, content guides, or whitepapers, is quickly becoming one of the most popular ways to increase email leads; and for a simple reason. Engaging website visitors with a relevant piece of content (lead magnet) is highly effective in capturing email leads. For negligible effort and cost, you can repurpose current marketing content into a lead magnet which can be used for lead capture campaigns.

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How to Add Website Pop Ups on Your Shopify Checkout Pages

Mar 1, 2017 3:22:16 PM | BY: Grant Thomas

Shopify is an excellent e-commerce platform for both retailers who are just starting out and established businesses looking to scale their growth. As an established veteran in the Shopify app store, Justuno has grown alongside the ecommerce platform. Our team is well-versed in Shopify’s capabilities and have built solutions with the platform and retailer in mind.

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Product Update: 4 New Tools to Help You Increase Marketing Conversions

Mar 1, 2017 9:29:43 AM | BY: Grant Thomas

The Justuno development team has been working hard to bring you the latest and greatest tools to help increase marketing conversions on your website. 

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Local's Guide to San Francisco for Shopify Unite 2017

Feb 23, 2017 2:51:58 PM | BY: Grant Thomas

San Francisco is full of beautiful views, history, and culture. The Justuno team whipped up this list of things to do while in San Francisco. If you're in town for Shopify Unite, you should hit some of our favorite spots! 

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Ecommerce Social Media Marketing Trends to Focus on in 2017

Feb 22, 2017 8:36:02 AM | BY: Patrick Foster

Here’s a not-so-secret fact – when it comes to ecommerce marketing (and even marketing in general), social media is playing a more dominant role that ever. Both marketers and businesses are taking full advantage of the medium – and you should be too. But they way we use social media is constantly changing, and it pays to stay abreast of the latest trends and user behavior. If you’re looking to fine-tune your ecommerce social media strategy for 2017, here are some areas in which you should be investing some time and budget.

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Website Pop Up A/B Tests: Should I Use a Countdown Timer?

Feb 14, 2017 11:42:13 AM | BY: Robbie Hammett

If you're looking to better convert your daily website traffic, it's great to try new things but more importantly, test your conversion tactics. 

One way to drive action from website visitors is to create urgency. If we can create a sense of urgency using our website pop ups, this could lead to an increase in conversions. A common conversion tactic to create urgency is to use a countdown timer within a pop up. 

Below, I'll show you how to set up an A/B test to see if adding a countdown timer to your pop up will increase conversions. 

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How to Increase Traffic Conversion with Email Capture (Plus 5 Hidden Benefits of Building your Email List)

Feb 9, 2017 10:53:19 AM | BY: Grant Thomas

Driving traffic to your website is a key part of growing your business. You must get people to your site to see what products or services you offer in order to have the opportunity of a sale. However, this is just one piece of the puzzle. How do you get more sales opportunities without investing more resources in driving traffic? How do you gain more control over your sales and marketing?

 

If you’re reading this, you’ve already taken a valuable step in focusing on traffic conversion. While conversions are often directly associated with a sale, we’re going to take a look at how email capture can fuel your sales funnel and ultimately drive a higher number of transactions consistently.  

 

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How to Skyrocket Your Website Pop Up Conversions

Jan 27, 2017 12:44:43 PM | BY: Ivan Kreimer

This is a guest post from Ivan Kreimer

 

Here's the truth: pop ups work.

However, there is a certain stigma attached to pop ups and this is largely due to poor marketing practices. This is why some people find pop ups annoying.

So if people find pop ups annoying, why do they work? The reason they work so well is because they’re designed to convert.

There are plenty of case studies that have shown how much pop ups have helped companies build their email list and increase traffic conversion.

If you still don't understand why this happens, read on.

In this article, I will show you what makes a pop up convert, and how you can design one so you can grow your business.

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