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10 Lead Magnet Ideas for an Irresistable Email Opt In Offer

Jul 5, 2017 3:34:41 PM | BY: Grant Thomas

Digital marketers can create more sales opportunities by focusing on email lead capture. More contacts to market to means more chances for a sale. The value of an email address lies in direct, sales oriented communication that drives revenue. It may differ from business to business but email still remains king when it comes to marketing ROI.

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7 Ecommerce Test Ideas to Optimize for Sales Conversions

Jun 29, 2017 9:50:58 AM | BY: Guest Post

One fundamental flaw whilst testing to optimize an ecommerce store is that testers are solely focused on their conversion rates. 

That’s not to say that it’s not important.  But what happens if your “losing” variation in a test actually brings in more revenue but has a lower conversion rate?

Did it lose?

Well you’re in the business of making money. So unless you want more sales with less revenue, probably not.

It’s so important to look at all of the numbers when testing and follow what makes you the most money.

In this post i’m going to discuss 7 elements that can be tested to optimize ecommerce stores.

 

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Marketing Podcast: Optimizing Email Capture with Stewart Anderson and Erik Christiansen

Jun 27, 2017 10:34:29 AM | BY: Grant Thomas

Earlier this month, Justuno CEO, Erik Christiansen joined Stewart Anderson of MuteSix on his podcast, Spend 10K a Day. They discussed the importance of email capture, the value of the email address, and expanding your email capture opportunities and conversions. 

Enjoy this 25 minute podcast that will help you setup up a strategy that will turn daily traffic into new email subscribers that you can directly market to through email campaigns.

 If you enjoy this episode, be sure to share it with your colleagues! 

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Mobile SEO Cheat Sheet for Mobile Pop Ups

Jun 22, 2017 12:00:00 AM | BY: Grant Thomas

On January 10, 2017, Google updated policies on mobile pop ups, overlays, and interstitials. This update caused quite a stir in the digital marketing realm largely due to misinterpretation of the new criteria that Google provided. 

With all of the confusion around the update, I wrote an article back in August 2016 (later updated in January 2017) so marketers could gain a better understanding of what to do with the mobile experience rather than evoke fear with scary headlines. 

If you havent already, give the article on Google's mobile pop up policies here

Below, I've provided a cheat sheet to help you implement Google friendly mobile pop up campaigns. 

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5 Alternatives to Offering a Discount as your Email Signup Incentive

Jun 19, 2017 6:00:00 AM | BY: Katherine Raz

These days, discounts and free shipping offers are considered par-for-the-course in e-commerce marketing. In order to entice customers and keep them coming back, you have to rely on frequent dollars or percentage-off offers in your marketing.

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Using Facebook Pixel to Boost Qualified Traffic and Conversion Rates

Jun 15, 2017 9:00:00 AM | BY: Andrew Lowen

Pay-per-click has always been a bit of a grey area for marketers. In some cases, particularly in situations where there has been a poor initial setup, PPC advertising has been shown to succeed in generating traffic, but fail in ultimately creating a conversion. However, with best practices and expert advice now being shared on the web all the time, PPC is now a much less risky technique, even for complete beginners.

Businesses across the world are discovering more about how to really make PPC count towards a conversion, making use of some of the more advanced methods like direct response, niche terms, and retargeting. In fact, retargeting and remarketing is a very effective way to boost conversions.

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Summer Marketing Guide: 6 Ways to Drive More Sales this Summer

Jun 12, 2017 12:49:53 PM | BY: Grant Thomas

Summer has arrived which has us all excited! Who doesn’t enjoy beautiful weather, the outdoors and that sweet smell of sunscreen? Actually, some of you reading this may not be looking forward to summer as much as the rest of us. The summer months are notoriously known for being the slowest sales months for e-commerce retailers.

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Integration Update: Add Campaign Monitor Forms to Justuno Popups and Banners!

Jun 5, 2017 2:49:14 PM | BY: Grant Thomas

We have updated our Campaign Monitor integration allowing users to add functional forms to Justuno popups, banners, and slide-ins without ever having to leave the Justuno design canvas!

The deeper integration provides Campaign Monitor users with:

  • Easy Login within the Justuno design canvas.
  • A seamless form and list integration with Justuno's powerful popups.
  • Hidden fields to collect useful information for personalized marketing campaigns.
  • Drag-and-drop form editing for optimal design and flexibility.

Below, we'll dive into each new feature of the Campaign Monitor form integration and how you can build more effective marketing campaigns with these tools!

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3 Ways to Personalize Visitor Sessions with Onsite Behavioral Marketing

Jun 1, 2017 12:00:00 AM | BY: Jenna Ochoa

Today’s post is going to show you 3 ways you can use Justuno to target your website visitors based on their behavior (better known in the industry as “behavioral marketing”).

Behavioral marketing happens when you recognize a certain behavior or action that your website visitor takes, and produce a personalized experience based on that action.

This type of marketing ranges from basic to very granular, but our goal isn’t to send you down a rabbit hole of marketing ideas.

The below 3 tactics are quick wins and don’t take a ton of time to set up. Plus, if you’ve never used behavioral targeting, this will be a great way for you to dip your toes in and begin to see the true ROI of a strong personalization strategy!

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The Guide to Running Effective Discount Promotions and Coupons on Shopify

May 25, 2017 9:00:00 AM | BY: Grant Thomas

5 years ago, "coupon" was a dirty word to many online retailers. While coupons and discounts were viewed as necessary, there was a negative stigma attached to them. 

Today, things have changed. Discounts and coupons are consistently used by almost all retailers and are now viewed as an effective tool for driving tons of sales.

Why? As a shopper, you get a clear, monetary benefit. As a retailer, couponsprovide an to incentivize shoppers to purchase, create brand loyalty, and get crafty with your promotional marketing. 

In this post, we'll cover:

  • The benefits of coupon promotions
  • How to use coupon promotions to drive sales
  • How to create coupons in Shopify to fit your promotional needs
  • How to control coupon distribution and why you should be

Let's get started!

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