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How to Trigger Klaviyo Cart Abandonment Campaigns with Justuno

Oct 24, 2017 10:12:54 AM | BY: Travis Logan

Klaviyo is a great email marketing platform with other added functionality for  marketing automation and cart abandonment recovery.  For most pop up software, integrating into Klaviyo's list API satisfies their integration quota with Klaviyo. Not at Justuno. 

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BFCM Health Check: 10 Steps to Optimizing Your Store for Black Friday and Cyber Monday

Oct 18, 2017 12:28:19 PM | BY: Grant Thomas

The Holiday Season is sneaking up on us and as a retailer, you may be feeling a bit overwhelmed with all the tasks that come with getting your site optimized for sales. 

Black Friday and Cyber Monday are the #1 and #3 biggest online shopping days of the year, making Cyber weekend (11/23-11/27) the most lucrative sales period in e-commerce. If you haven't started preparing, don't worry, today's the day!

Whether you're overwhelmed, have no idea where to start, or just want some helpful tips, we've got you covered with the BFCM Health Check!

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Cart Abandonment Case Study: Should I Use a Countdown Timer?

Oct 16, 2017 12:00:00 AM | BY: Ryan Emond

Now that we have some holiday-specific benchmark data to work with we here at Justuno decided that it was time to put some of the key indicators from that study to the test.

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Mastering A/B Testing: When to Run an A/B Test

Oct 12, 2017 12:00:00 AM | BY: Ryan Emond

By now most marketers have at least heard that they need to integrate testing into their process for developing new promotions and advertising.

You have probably heard the terms ‘A/B testing’, ‘A/B/n testing’, or ‘Multivariate testing’. You may have even done a little bit of research into what each of these things are. Let me save you some time:

  • ‘A/B’ and ‘A/B/n’ testing are essentially the same thing. They are both testing one specific variable change to see the impact of that change.
  • A Multivariate test is any test wherein you are testing the impact of multiple variable changes are once. The hint is in the name itself: multi (many) variate (variables).
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How to Master Customer Intelligence for Revenue Growth

Oct 10, 2017 12:00:00 AM | BY: Nick Patel

How easy it is to pacify a crying child just by giving the kid what he is asking for. Think of your customers as children who won’t settle for anything lesser than what they want. Just like any kid, customers also immediately trust and love a company that understands their needs, gives them what they want easily and is always there when they need them.

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The Google AdWords Hack You’re Missing in your Marketing Strategy

Oct 4, 2017 5:18:18 PM | BY: Jenna Ochoa

Is AdWords a part of your marketing strategy?

Businesses make an average of $3 for every $1.60 they spend on AdWords.

With Justuno, you can take that $3 and double it with the same ad spend!

The tactic is to show specific offers to people visiting from your specific campaigns, and you can do that with our tool.

Let’s check it out:

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Quick Guide To Offering Free Shipping As A Small Business

Oct 4, 2017 9:17:08 AM | BY: Ecomdash

The holidays are the most profitable time of year for ecommerce business owners. For a successful holiday season, it is necessary to differentiate your business from your competitors. One way to draw in customers, and gain a competitive edge, is through offering free shipping. According to the Walker Sands 2017 Future of Retail survey, free shipping is the number one incentive for consumers to shop online.  

As a small, ecommerce business, the question is how do you offer free shipping without sacrificing profits and efficiency? The answer lies in the right combination of ensuring you aren’t overextending your budget and creating enticing offers. Use this list of tips to give you some ideas on how to offer free shipping as a small business.

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Podcast: The Importance of Flexible Promotions w/ Erik Christiansen and JD Crouse

Sep 29, 2017 12:00:00 AM | BY: Erik Christiansen

One of my favorite sayings to throw around when discussing e-commerce is, "Online retail is trench warfare." What I mean by this is that running an e-commerce business is a tough and unorthodox job. 

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The Simple, Underrated Hack to Higher ROI from Facebook Ads

Sep 27, 2017 1:16:28 PM | BY: Jenna Ochoa

I used to think that Facebook conversions happened when FB Ads reporting told me my ads converted.

Check out the ad dashboard from a Justuno client using our solution on their site.

 

 

The conversion results aren’t so great.

Now, they’re serving up a targeted unobar to visitors from this specific ad campaign and have already seen registrations increase!

Did you know that with Justuno, you can extend the life of your Facebook Ads and increase the ROI of your ad campaigns?

Once a user clicks through on one of your ads, what additional messaging are you displaying (to ONLY those visitors) to help push them further down your conversion funnel?

Let me show you what I’m talking about:

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Search Bar Design Techniques to Increase Usage and Conversion Rates

Sep 26, 2017 12:00:00 AM | BY: Lane Fries

How many hours did you spend last year trying to increase conversions on your store? If you’re a smaller store, that number might not be overwhelming, but most etailers are at least thinking about it on a daily basis. Increasing the efficiency of everything from your ad campaigns to your final checkout steps is complicated, and often painful.

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