One of my favorite sayings to throw around when discussing e-commerce is, "Online retail is trench warfare." What I mean by this is that running an e-commerce business is a tough and unorthodox job.
As a retailer, you need to be gritty, adaptive to your environment, and persistent even when progress isn't so apparent.
The other part of online retail, which is not included in trench warfare, is the fun that comes with running and growing your business.
I had the pleasure of hopping back into the 'trenches' with an old friend, JD Crouse, on the eCommerce in the Trenches Podcast! In this episode, we discuss my past life as an online retailer with Sierra Snowboard, the mind of the online retailer, conversion marketing strategy, and what data has revealed about promotional offers.
The episode is available below for your enjoyment. Be sure to check out the other great episodes of the eCommerce in the Trenches Podcast!