I recently had an exchange with an ecommerce entrepreneur on a forum about pop up promotions. I was going over the various ways of strategically using website pop ups to drive more conversions through targeting specific visitors, actions, and pages on site. His response: There’s nothing strategic about using pop ups.
The response from this retailer, who shall remain nameless, displays a problem that I see with a lot of struggling ecommerce businesses: a lack of definitive strategy and purpose. Of course, you want to sell more, but how do you plan to accomplish this?
The Strategy Behind Website Pop Ups
Ecommerce marketing is about presenting relevant products and information to the right people. With the availability of targeting and segmentation, businesses now have the ability to create a more personalized and relevant shopping experience.
An ecommerce retailer is going to have new visitors, repeat visitors, returning customers, pesky cart abandoners, visitors from around the world, and so on. The reality is that you need to engage types of visitors differently and pop up promotions allow you to do this in a number of ways. Now, here’s a list of 6 strategic ways to use pop up promotions for personalization and conversion optimization.
In this post you'll learn who and what pages to target with your promotions
Which promotions to present to get visitors to convert.