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How to Master Customer Intelligence for Revenue Growth

Oct 10, 2017 12:00:00 AM | BY: Nick Patel

How easy it is to pacify a crying child just by giving the kid what he is asking for. Think of your customers as children who won’t settle for anything lesser than what they want. Just like any kid, customers also immediately trust and love a company that understands their needs, gives them what they want easily and is always there when they need them.

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3 Hidden Fields and Example Use Cases for More Targeted Marketing

Sep 20, 2017 1:31:23 PM | BY: Jenna Ochoa

One of Justuno’s most powerful features - hidden fields - is something I’ve come to realize many of our agencies and clients may not know how to use.

Maybe you know they’re there...but how can you use them correctly?

In today’s quick post, I’m going to outline some of our hidden field options and how you can leverage them in your current marketing campaigns.

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Using Traffic Segmentation to Upgrade Your Marketing Campaigns

Sep 5, 2017 11:00:00 AM | BY: Cara Hogan

A new customer hits your company’s website, provides their email for an offer code, and then leaves. What do you do next?

They didn’t buy a product, they didn’t add anything to a cart, but they did give you an email address. That’s your in.

It’s what you do with the email address that will decide whether that person becomes your newest customer, or decides never to interact with your brand again.

Email marketing is a powerful tool for B2C marketers, but only if utilized correctly. Here’s how to turn an email address into better marketing engagement with the power of customer segmentation.

 

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3 Ways to Personalize Visitor Sessions with Onsite Behavioral Marketing

Jun 1, 2017 12:00:00 AM | BY: Jenna Ochoa

Today’s post is going to show you 3 ways you can use Justuno to target your website visitors based on their behavior (better known in the industry as “behavioral marketing”).

Behavioral marketing happens when you recognize a certain behavior or action that your website visitor takes, and produce a personalized experience based on that action.

This type of marketing ranges from basic to very granular, but our goal isn’t to send you down a rabbit hole of marketing ideas.

The below 3 tactics are quick wins and don’t take a ton of time to set up. Plus, if you’ve never used behavioral targeting, this will be a great way for you to dip your toes in and begin to see the true ROI of a strong personalization strategy!

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All Millennials Are Not Created Equal

Oct 20, 2016 9:49:10 AM | BY: Melanie Alfano

I grew up with antenna TV (before cable), watched movies on VHS, recorded songs from the radio on blank audio cassettes and used the library’s card catalog and encyclopedias to research my school papers.

I also witnessed the personal computing revolution, learning the primitive technology of years ago and then watching it morph into what it’s become today. Nowadays, I stream internet on my Smart TV and automate my life with the latest apps for convenience.

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How to Rock Your Back-to-School Sales & Marketing [Infographic]

Aug 11, 2016 10:13:33 AM | BY: Guest Post

Back-to-school shopping season is here which provides a huge opportunity for online retailers. 68% of Q3 revenue comes from back-to-school shopping (Click to Tweet). With the majority of seasonal sales coming during August, right now is the best time to ramp up your marketing efforts.

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Using Traffic Source Segmentation to Boost Website Conversions and Marketing ROI

Nov 24, 2015 2:17:31 PM | BY: Grant Thomas

Every day, you deal with website traffic from multiple sources. We can determine different characteristics of visitors based on traffic source. For example, traffic from Facebook ads will primarily be first time visitors who are likely to be window shopping.

The problem with many websites is that they are marketing to all traffic sources in the same manner. This results in inconsistent messaging, missed website conversion opportunities, and a generic website experience.

Here's where we can use conversion rate optimization. By using tracking URL’s, you can easily segment based on traffic source allowing you to present relevant and personalized content. This means better onsite conversion rates and increased ROI from PPC and email marketing campaigns.

 

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6 Targeted Promotions to Use for Increasing Sales Conversions

Sep 15, 2015 11:14:30 AM | BY: Grant Thomas

 

I recently had an exchange with an ecommerce entrepreneur on a forum about pop up promotions. I was going over the various ways of strategically using website pop ups to drive more conversions through targeting specific visitors, actions, and pages on site. His response: There’s nothing strategic about using pop ups.

The response from this retailer, who shall remain nameless, displays a problem that I see with a lot of struggling ecommerce businesses: a lack of definitive strategy and purpose. Of course, you want to sell more, but how do you plan to accomplish this?

The Strategy Behind Website Pop Ups

Ecommerce marketing is about presenting relevant products and information to the right people. With the availability of targeting and segmentation, businesses now have the ability to create a more personalized and relevant shopping experience. 

An ecommerce retailer is going to have new visitors, repeat visitors, returning customers, pesky cart abandoners, visitors from around the world, and so on. The reality is that you need to engage types of visitors differently and pop up promotions allow you to do this in a number of ways. Now, here’s a list of 6 strategic ways to use pop up promotions for personalization and conversion optimization.

In this post you'll learn who and what pages to target with your promotions

AND

Which promotions to present to get visitors to convert.

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3 Behavioral Insights to Help Your Ecommerce Site Sell More

Aug 12, 2015 10:19:31 AM | BY: Guest Post

This is a guest post from Tracy Vides. 

 

At last count, there were anywhere between 12 and 24 million ecommerce stores live on the internet. The actual number of ecommerce sites worldwide is not monitored by anybody, but one can say with reasonable confidence that the figure lies somewhere between those two extremes.

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Introducing our latest targeting rule - "Scroll past a certain point on your page"

Oct 22, 2014 7:24:00 PM | BY: Travis Logan


Some of our customers have asked us "Is there a way to have the tab or popup show once the user has scrolled our web page down below the main fold?"

Well now there's a way, watch this quick video demonstration on how to setup a targeting rule for it.

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