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The Perfect Email Automation Setup For an eCommerce Business

Mar 6, 2018 2:59:08 PM | BY: XIAOHUI "X" Wang

Do you want to generate more revenue from your email subscribers automatically? Email automations are one of the best things in email marketing for super-targeted, high-converting messages.

Once you set up triggered emails or series of emails, your work is done and subscribers will receive various emails based on a range of different behaviors.

Let’s take a look at automated email sequences that every e-commerce store should set up and optimize.


How to Calculate the Number of Email Signups You Should be Collecting

Jan 10, 2018 4:31:24 PM | BY: Jenna Ochoa

As marketers, we focus a lot of attention on KPI’s.

Here at Justuno, we believe there’s value in paying attention to the conversion of all the marketing work you’re doing. 

And we like to measure that by % of traffic converted to email.

How many email signups are you capturing?

This should be one of your top KPI's and a constant metric you use to monitor your marketing success.


I’ll get into that below. But first, let’s look at why capturing email is important in the first place. (If you think you already know this, feel free to skip ahead to where it makes sense.)


How to Trigger Klaviyo Cart Abandonment Campaigns with Justuno

Oct 24, 2017 10:12:54 AM | BY: Travis Logan

Klaviyo is a great email marketing platform with other added functionality for  marketing automation and cart abandonment recovery.  For most pop up software, integrating into Klaviyo's list API satisfies their integration quota with Klaviyo. Not at Justuno. 


Cart Abandonment Case Study: Should I Use a Countdown Timer?

Oct 16, 2017 12:00:00 AM | BY: Ryan Emond

Now that we have some holiday-specific benchmark data to work with we here at Justuno decided that it was time to put some of the key indicators from that study to the test.


This Exit Intent Popup Used By A Major NYC Retailer Converts at 8%

Aug 16, 2017 3:53:26 PM | BY: Jenna Ochoa

Exit offers are one of the “must-have” campaigns we preach that Justuno users set up immediately.

That’s because they are the one of the “easiest wins” you have in terms of converting your current or existing traffic.

By showing an offer to your visitor on exit, you can not only acquire a new customer but also increase your overall sales by rescuing that lost revenue before your visitor exits.

This blog post will examine an exit intent offer used by C21 stores, the NYC retail icon and a store that does over 1M in monthly traffic.


How to Add Website Pop Ups on Your Shopify Checkout Pages

Mar 1, 2017 3:22:16 PM | BY: Grant Thomas

Shopify is an excellent e-commerce platform for both retailers who are just starting out and established businesses looking to scale their growth. As an established veteran in the Shopify app store, Justuno has grown alongside the ecommerce platform. Our team is well-versed in Shopify’s capabilities and have built solutions with the platform and retailer in mind.


Digging Deeper into Shopping Cart Abandonment Rate and Checkout Optimization

Oct 10, 2016 11:13:13 AM | BY: Ted Snarskiy

Your cart/checkout page is likely the #1 place on your website where you are leaking potential sales. The average rate for cart and checkout abandonment across e-commerce is around 70%.  About 7 out of 10 shoppers will leave your website with items in their cart or during the checkout process. Think about all the lost revenue! Attacking cart abandonment head on is critical for any ecommerce conversion strategy


5 Ways to Win Back Your Customer's Attention

Jun 13, 2016 11:32:34 AM | BY: Guest Post

In ecommerce there are different types of shoppers who need to be approached in different ways. Understanding your audience’s expectations will help you create a better on-site experience, keep your customers for longer and earn their loyalty so that they return over and over again.


Why Shopping Cart Abandonment Happens and How You Can Prevent It

Mar 7, 2016 11:19:31 AM | BY: Grant Thomas

You're missing out on sales every single day. I don't need to take a look at your website or business to know this. It's a problem that every online retailer faces.

Over 68% of potential sales are lost to shopping cart abandonment alone.

Rather than view cart abandonment as a problem, let’s view it as an opportunity. Cart abandonment results in $18 Billion in lost revenue annually (source). 

If we can reduce cart abandonment just slightly, this can result in hundreds and even thousands of dollars in additional monthly revenue. The money is out there, now let's go get it!


How The Mountain Decreased Cart Abandonment by 30%

Feb 16, 2016 4:27:12 PM | BY: Grant Thomas


For over two decades, The Mountain has been grabbing attention with their eclectic and bold t-shirt designs. You may know them from their iconic Three Wolf Moon® Tee and collection of Big Face® Tees that have taken the apparel game buy storm! Chances are you own one of their shirts or are jealous of that one friend who rocks The Mountain gear.


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