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Defining Conversion Marketing and Why It's Critical to the Growth of your Business

Dec 5, 2017 3:42:38 PM | BY: Ryan Emond

Conversion marketing is broadly defined as “...the act of marketing with the intention of increasing conversions…” It's important to understand the difference between conversion marketing and conversion optimization. The practice of  ‘conversion rate optimization’ fits within the very broad and often misunderstood umbrella that is ‘Conversion Marketing.’

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Mastering A/B Testing: Why Should I Run an A/B Test?

Nov 28, 2017 3:28:45 PM | BY: Ryan Emond

Welcome to part three of our three part series on the ins and outs of A/B testing. So far you’ve learned the basics of how to set up your test and what you should be testing. Each test will be different and the individual goals you might have will vary from case to case.

If you haven't had the chance to read Parts 1 and 2, I've provided links below:

Part 1: Mastering A/B Testing: When to Run an A/B Test

Part 2: Mastering A/B Testing: What Should I Test?

Below, I've provided the two most common reasons of why marketers run tests along with expert insight on where tests go right and where they go wrong.  

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VIDEO: How to Leverage for Black Friday, Cyber Monday, and Beyond

Nov 20, 2017 10:55:45 AM | BY: Jenna Ochoa

Black Friday and Cyber Monday are essentially here but there's still plenty of time to implement promotional campaigns for email capture, sales conversion, cart abandonment and more. Our conversion experts here at Justuno have put together a comprehensive training video reviewing every conversion strategy and tactic you must know for the holiday season!

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How to Enable Traffic Segmentation with Geotargeting

Nov 15, 2017 2:24:03 PM | BY: Jenna Ochoa

 

Segmenting the traffic that’s coming to your site by geolocation is a powerful way to introduce and convert more from your Justuno offers.

By geotargeting your traffic, you automatically provide a heightened and more personal online shopping experience when the visitor sees messaging tailored to their location.

And we all know a good shopping UX is key to conversion!

Let’s look at a couple of use cases for implementing geotargeted marketing practices...

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3 Ways to Supercharge Your Abandoned Cart Strategy

Nov 2, 2017 12:47:24 PM | BY: Katy Chettleburgh

Winning back revenue from cart abandoners is one of the biggest missed opportunities in online marketing. Shoppers abandon their cart 68% of the time, presenting a strategic marketing opportunity for online retailers to win back revenue and increase overall conversion rate. Foregoing a lifecycle email strategy means leaving significant revenue on the table, so how do you capitalize on cart abandonment?

First, it’s important to identify why shoppers are abandoning their carts. According to the Baymard Institute, the top reasons for cart abandonment include shipping and tax costs, complicated checkout processes, and sites requiring the creation of an account. It is our job, as marketers, to combat these objections and work around them to win back the business of abandoned shoppers.

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Mastering A/B Testing: What Should I Test?

Oct 30, 2017 11:22:09 AM | BY: Grant Thomas

If you're just starting this article and have not read part 1 of this series, I recommend going back and reading Mastering A/B Testing: When to Run an A/B Test before jumping into this article. 

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Reduce Barrier to Purchase with Post-Engagement Unobars!

Oct 25, 2017 2:13:21 PM | BY: Jenna Ochoa

For those of you that have attended an Agency Training with me, you know I tend to harp on “mirroring your messaging” to help increase the ROI of your email marketing efforts.

We’ve written about this before, but today’s post is going to show you how to display a specific message after a person has engaged with your offer on-site.

You can set up a message to show to that visitor while they continue to browse or shop your site!

I like to think of this as a subtle “nudge” to get that person to eventually convert.

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BFCM Health Check: 10 Steps to Optimizing Your Store for Black Friday and Cyber Monday

Oct 18, 2017 12:28:19 PM | BY: Grant Thomas

The Holiday Season is sneaking up on us and as a retailer, you may be feeling a bit overwhelmed with all the tasks that come with getting your site optimized for sales. 

Black Friday and Cyber Monday are the #1 and #3 biggest online shopping days of the year, making Cyber weekend (11/23-11/27) the most lucrative sales period in e-commerce. If you haven't started preparing, don't worry, today's the day!

Whether you're overwhelmed, have no idea where to start, or just want some helpful tips, we've got you covered with the BFCM Health Check!

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Cart Abandonment Case Study: Should I Use a Countdown Timer?

Oct 16, 2017 12:00:00 AM | BY: Ryan Emond

Now that we have some holiday-specific benchmark data to work with we here at Justuno decided that it was time to put some of the key indicators from that study to the test.

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Mastering A/B Testing: When to Run an A/B Test

Oct 12, 2017 12:00:00 AM | BY: Ryan Emond

By now most marketers have at least heard that they need to integrate testing into their process for developing new promotions and advertising.

You have probably heard the terms ‘A/B testing’, ‘A/B/n testing’, or ‘Multivariate testing’. You may have even done a little bit of research into what each of these things are. Let me save you some time:

  • ‘A/B’ and ‘A/B/n’ testing are essentially the same thing. They are both testing one specific variable change to see the impact of that change.
  • A Multivariate test is any test wherein you are testing the impact of multiple variable changes are once. The hint is in the name itself: multi (many) variate (variables).
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