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Cart Abandonment Case Study: Should I Use a Countdown Timer?

Oct 16, 2017 12:00:00 AM | BY: Ryan Emond

Now that we have some holiday-specific benchmark data to work with at Justuno, we decided that it was time to put some of the key indicators from that study to the test.

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Mastering A/B Testing: When to Run an A/B Test

Oct 12, 2017 12:00:00 AM | BY: Ryan Emond

By now most marketers have at least heard that they need to integrate testing into their process for developing new promotions and advertising.

You have probably heard the terms ‘A/B testing’, ‘A/B/n testing’, or ‘Multivariate testing’. You may have even done a little bit of research into what each of these things are. Let me save you some time:

  • ‘A/B’ and ‘A/B/n’ testing are essentially the same thing. They are both testing one specific variable change to see the impact of that change.
  • A Multivariate test is any test wherein you are testing the impact of multiple variable changes are once. The hint is in the name itself: multi (many) variate (variables).
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How to Master Customer Intelligence for Revenue Growth

Oct 10, 2017 12:00:00 AM | BY: Nick Patel

How easy it is to pacify a crying child just by giving the kid what he is asking for. Think of your customers as children who won’t settle for anything lesser than what they want. Just like any kid, customers also immediately trust and love a company that understands their needs, gives them what they want easily and is always there when they need them.

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The Google AdWords Hack You’re Missing in your Marketing Strategy

Oct 4, 2017 5:18:18 PM | BY: Jenna Ochoa

Is AdWords a part of your marketing strategy?

Businesses make an average of $3 for every $1.60 they spend on AdWords.

With Justuno, you can take that $3 and double it with the same ad spend!

The tactic is to show specific offers to people visiting from your specific campaigns, and you can do that with our tool.

Let’s check it out:

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Podcast: The Importance of Flexible Promotions w/ Erik Christiansen and JD Crouse

Sep 29, 2017 12:00:00 AM | BY: Erik Christiansen

One of my favorite sayings to throw around when discussing e-commerce is, "Online retail is trench warfare." What I mean by this is that running an e-commerce business is a tough and unorthodox job. 

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The Simple, Underrated Hack to Higher ROI from Facebook Ads

Sep 27, 2017 1:16:28 PM | BY: Jenna Ochoa

I used to think that Facebook conversions happened when FB Ads reporting told me my ads converted.

Check out the ad dashboard from a Justuno client using our solution on their site.

 

 

The conversion results aren’t so great.

Now, they’re serving up a targeted unobar to visitors from this specific ad campaign and have already seen registrations increase!

Did you know that with Justuno, you can extend the life of your Facebook Ads and increase the ROI of your ad campaigns?

Once a user clicks through on one of your ads, what additional messaging are you displaying (to ONLY those visitors) to help push them further down your conversion funnel?

Let me show you what I’m talking about:

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Search Bar Design Techniques to Increase Usage and Conversion Rates

Sep 26, 2017 12:00:00 AM | BY: Lane Fries

How many hours did you spend last year trying to increase conversions on your store? If you’re a smaller store, that number might not be overwhelming, but most etailers are at least thinking about it on a daily basis. Increasing the efficiency of everything from your ad campaigns to your final checkout steps is complicated, and often painful.

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3 Hidden Fields and Example Use Cases for More Targeted Marketing

Sep 20, 2017 1:31:23 PM | BY: Jenna Ochoa

One of Justuno’s most powerful features - hidden fields - is something I’ve come to realize many of our agencies and clients may not know how to use.

Maybe you know they’re there...but how can you use them correctly?

In today’s quick post, I’m going to outline some of our hidden field options and how you can leverage them in your current marketing campaigns.

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9 Best Practices to Optimize your eCommerce Product Page

Sep 15, 2017 12:00:00 AM | BY: Rachel Jacobs

For eCommerce store owners, your product page deserves a lot of your attention. There are so many elements to consider, but also lots of opportunities to create a great shopping experience for your customers.

In this article, we are going to look at some of the areas you can focus on to really optimize your eCommerce product pages for higher conversions, a better shopping experience and turn your browsers into buyers.

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Take Your Black Friday / Cyber Monday Revenue to the Next Level with These 3 Offers

Sep 13, 2017 12:28:09 PM | BY: Jenna Ochoa

It’s time to start thinking about what offers you’re going to run for the Black Friday / Cyber Monday weekend.

You may have a marketing campaign that worked well for you last year or you may be looking for something fresh, but plausible (i.e. not a nightmare to implement).

This post will show you 3 easy-to-set-up offers that you can run for BFCM, and hopefully give you some inspiration on how to fit them into your conversion strategy for the busiest online shopping weekend of the year!

***Please note, these offers are easy to set up for Shopify or Shopify Plus users. For other ecommerce platforms, it does require a bit of custom code, so coding knowledge is required! See the end of this post for contacting your dedicated Justuno rep.

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