Mobile SEO Cheat Sheet for Mobile Pop Ups

Jun 22, 2017 12:00:00 AM | BY: Grant Thomas

On January 10, 2017, Google updated policies on mobile pop ups, overlays, and interstitials. This update caused quite a stir in the digital marketing realm largely due to misinterpretation of the new criteria that Google provided. 

With all of the confusion around the update, I wrote an article back in August 2016 (later updated in January 2017) so marketers could gain a better understanding of what to do with the mobile experience rather than evoke fear with scary headlines. 

If you havent already, give the article on Google's mobile pop up policies here

Below, I've provided a cheat sheet to help you implement Google friendly mobile pop up campaigns. 

READ FULL POST >

Using Facebook Pixel to Boost Qualified Traffic and Conversion Rates

Jun 15, 2017 9:00:00 AM | BY: Andrew Lowen

Pay-per-click has always been a bit of a grey area for marketers. In some cases, particularly in situations where there has been a poor initial setup, PPC advertising has been shown to succeed in generating traffic, but fail in ultimately creating a conversion. However, with best practices and expert advice now being shared on the web all the time, PPC is now a much less risky technique, even for complete beginners.

Businesses across the world are discovering more about how to really make PPC count towards a conversion, making use of some of the more advanced methods like direct response, niche terms, and retargeting. In fact, retargeting and remarketing is a very effective way to boost conversions.

READ FULL POST >

Summer Marketing Guide: 6 Ways to Drive More Sales this Summer

Jun 12, 2017 12:49:53 PM | BY: Grant Thomas

Summer has arrived which has us all excited! Who doesn’t enjoy beautiful weather, the outdoors and that sweet smell of sunscreen? Actually, some of you reading this may not be looking forward to summer as much as the rest of us. The summer months are notoriously known for being the slowest sales months for e-commerce retailers.

READ FULL POST >

3 Ways to Personalize Visitor Sessions with Onsite Behavioral Marketing

Jun 1, 2017 12:00:00 AM | BY: Jenna Ochoa

Today’s post is going to show you 3 ways you can use Justuno to target your website visitors based on their behavior (better known in the industry as “behavioral marketing”).

Behavioral marketing happens when you recognize a certain behavior or action that your website visitor takes, and produce a personalized experience based on that action.

This type of marketing ranges from basic to very granular, but our goal isn’t to send you down a rabbit hole of marketing ideas.

The below 3 tactics are quick wins and don’t take a ton of time to set up. Plus, if you’ve never used behavioral targeting, this will be a great way for you to dip your toes in and begin to see the true ROI of a strong personalization strategy!

READ FULL POST >

How a Wallet Retailer Converted 8% of Traffic into 18,000 Emails in Just 14 Days

May 18, 2017 8:49:04 AM | BY: Grant Thomas

The Ridge Wallet is a retailer of minimalist, durable wallets that fit in your front pocket. The practicality and affordability of The Ridge Wallet makes it a no-brainer for anyone looking to upgrade their current billfold. Needless to say, it may be time to ditch the “Costanza” and get a Ridge Wallet.

Don’t be like George. Get a Ridge Wallet!

READ FULL POST >

5 Ways to Utilize GeoTargeting in Your Marketing Campaigns

May 16, 2017 9:51:33 AM | BY: Guest Post

It doesn’t take a marketing expert to know that marketing is a complex endeavor. With so many moving pieces, it can be hard to decide what you should focus on. What mediums do you prioritize? How do you narrow down your target audience? How do you rank better on search engines? Should you have a social media campaign? And if so, which social media platform should drive that campaign? And where in the world do you even begin to dig into this stuff?

READ FULL POST >

Build a Clean Email List with Real-Time Email Validation and Verification

Apr 18, 2017 7:00:00 AM | BY: Grant Thomas

 

While email marketing may be the oldest marketing channel, it still outperforms every other marketing channel and it’s not even close! For every $1 spent on email marketing, there’s a $40 dollar return! Email is personal, direct, and heavily transactional. When you look at these three factors alone, it’s hard to ignore email as a viable marketing channel.

However, to have effective email marketing campaigns, you need a list of leads to market to. This is why an email lead capture is so critical to long term success. 

READ FULL POST >

One Simple Gamification Tactic That Can Double Your Marketing Conversions

Apr 14, 2017 8:00:00 AM | BY: Grant Thomas

 

One of the biggest challenges that e-commerce marketers face today is standing out in a very crowded arena. This struggle heavily applies to the website experience and the ways you engage shoppers currently on site. 

READ FULL POST >

How evo Increased Traffic Conversion and Captured 14,700 Emails in One Month

Apr 4, 2017 1:43:48 PM | BY: Grant Thomas

Back in 2001, a new player in the outdoor industry, evo, was thrown into the mix. The outdoor brand has steadily grown into the destination for outdoor sports gear and fashion apparel. Today, evo continues to dominate the e-commerce space while also making the jump to brick and mortar stores.

In this e-commerce case study, we’ll take a look at evo’s specific business needs and the solutions that they use to grow their business in a multitude of ways.

READ FULL POST >

Understanding the Value of an Email Address and Email Signup Popup for Your Website

Mar 27, 2017 10:30:08 AM | BY: Grant Thomas

Email marketing has an ROI of around 4,300% according to the Direct Marketing Association.

But, what does that mean to you?

How much return are you getting from your email marketing?

To truly understand your email marketing ROI, you need to start from the beginning. How much is a new email lead worth to your business? And how much value does email signup popup provide for your email marketing efforts.

Most online businesses don’t understand the true value of an email address, causing confusion when it comes time to determine the ROI of your marketing spend.

Today’s post is going to show you exactly how to calculate the value of an email address, so you can be a part of the companies seeing a healthy ROI from your email marketing.

READ FULL POST >

Subscribe To Justuno

Try Justuno For Free

SIGN UP FOR FREE