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10 Conversion Rate Optimization Blogs Written for the Digital Marketer

Apr 5, 2018 10:19:29 AM | BY: Grant Thomas

 

Conversion optimization is such a big topic in digital marketing today and for good reason. A well executed conversion rate optimization strategy will increase your business's ROI and also help identify what works and doesn't work with your audience. 

If you're a regular reader of the Justuno blog, you're well aware of CRO strategies but its always good to get a variety of perspectives and focus. Below, I've provided 10 conversion optimization blogs that I read on a consistent basis. There's some great variety and I guarantee at least one of these blogs can help you optimize your business.

Let's get to it!

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How to Add an Age Verification Pop Up to Any Website

Mar 15, 2018 9:00:00 AM | BY: Grant Thomas

Great news, if you sell products such as vaporizors, wine, cigarettes, or other next generation fun goods and you need a tool to verify the age of visitors or marketing leads. You can do this easily by adding an age verification pop up form to your website with Justuno.

Here's a video showing the quick process of launching an age verification popup!

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How This Mobile Conversion Strategy Boosted Sales for LuMee, Kim Kardashian’s Favorite Phone Case Company

Mar 8, 2018 10:50:35 AM | BY: Benny Choy

LuMee’s phone case started, like all great products, from a need. Portable and powerful lighting is a necessity not only for professional photographers like LuMee founder, Allan Shoemake, but also for the mini-photoshoots everyone takes to share their moment on social media. (Commonly known as the selfie)

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The Perfect Email Automation Setup For an eCommerce Business

Mar 6, 2018 2:59:08 PM | BY: XIAOHUI "X" Wang

Do you want to generate more revenue from your email subscribers automatically? Email automations are one of the best things in email marketing for super-targeted, high-converting messages.

Once you set up triggered emails or series of emails, your work is done and subscribers will receive various emails based on a range of different behaviors.

Let’s take a look at automated email sequences that every e-commerce store should set up and optimize.

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eCommerce Podcast: The "Never Quit" Mentality with Laura Benson of Filly Flair

Mar 2, 2018 2:43:46 PM | BY: Grant Thomas

In this inspirational and actionable episode of the eCommerce in the Trenches podcast, JD is joined by founder of Filly Flair, Laura Benson. Filly Flair is an women's online boutique selling clothing, shoes, accessories and home decor. 

This podcast covers it all! Laura and JD discuss the process of idea generation and finally breaking through to bring those ideas to market. Laura tells her own story of how Filly Flair got started and how she continued develop her ideas through this process. 

JD and Laura also dive in to discuss omnichannel marketing, the need to always get in front of shoppers because of an overcrowded marketplace, driving repeat purchases, acquiring new customers and how you should approach Facebook advertising. 

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6 High-Converting Website Popups to Launch using Justuno Pre-Built Templates

Mar 1, 2018 11:47:11 AM | BY: Grant Thomas

Whether you’re running an ecommerce business, blog, SaaS company or service oriented business, chances are you’re focusing on converting daily website visitors into new leads and ultimately sales.

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E-Commerce Podcast: Ian Sturgeon of Double Under Wonder - The World's Most Customizable Jump Ropes

Feb 15, 2018 9:58:50 AM | BY: Grant Thomas

Successful e-commerce businesses tend to start with a great story. This episode of the eCommerce in the Trenches podcast is no exception. Ian Sturgeon, President of Double Under Wonder, Joins JD to share his story of creating the world's most customizable jump ropes! 

Ian discusses how he started his business, identifying his target market, why competing on price is not always feasible or the direction to go, and the importance of personality when connecting with consumers online. 

As a fitness enthusiast myself, I really enjoyed this episode. There are a ton of takeaways for online retailers at any stage of the game.

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E-Commerce Conversion Strategy: Our Promotional Campaign Prescription for RXBar

Feb 5, 2018 3:43:57 PM | BY: Benny Choy

This series is inspired by our partner, Rejoiner’s, #pushingemailfwd campaign, if you’re interested in their posts check them out here.

At Justuno we’re human beings too. (shocking I know) As such, we have online brands we enjoy and want to see perform well. We go through the process of liking their ads, recommending their products to all of our friends, you know, the whole nine yards. Taking that brand loyalty a step further, and also leveraging inspiration from Rejoiner’s Allbird’s post- we’re going to examine the on-site experience of one our favorite brands - RXBAR.

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What Pop Up Lead Capture Converts Better: Fullscreen vs. Non-Fullscreen

Jan 31, 2018 9:43:18 AM | BY: Jenna Ochoa

I recently hopped in on a webinar about increasing revenue from Klaviyo, hosted by one of our partners here at Justuno, Austin Brawner. (You can watch the replay here.)

When teaching about conversion from email, Austin really knows his stuff. In this webinar, he gets into why all pop ups aren’t created equal.

Meaning some pop ups may appear to perform better than others, but are the leads being captured good, quality leads?

Let’s explore Austin’s theory alongside some Justuno data analysis, shall we?

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How to Use Shopify's Blog Platform to Grow your Customer Base

Jan 17, 2018 6:00:00 AM | BY: Eric Davis

Getting traffic and attention to your store is one of the first steps a store before you can do much conversion optimization. This applies to Shopify or as well as any other ecommerce system.

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