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Ecommerce Holiday Campaign Marketing Tips (Plus Free Webinar)

May 17, 2018 10:59:47 AM | BY: Kiersten from Shogun

A good portion of ecommerce companies jump on the holiday campaign bandwagon and run standard campaigns every year, but do all of them have a consistent, carefully thought out multi-channel strategy prepared months in advance? Probably not (and that’s a big mistake).

According to Wordstream, 8 in 10 holiday shoppers are influenced by the internet before making a purchase (with search engines being the most influential).

That means roughly 80% of shoppers that are influenced by the internet are likely typing a keyword into Google prior to making a purchase (that’s why SEO is so important).

Talk about a huge opportunity to increase traffic to your website and gain conversions!

In this guide, you’ll learn the importance of online holiday campaign marketing, effective campaign strategy tips, and examples of companies that have gotten it right (as well as an exclusive opportunity to sign up for our webinar where you’ll learn everything you need to know about holiday campaign marketing!).

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How to Build, Grow and Nurture Your Drip Email Lists with Justuno

Mar 20, 2018 6:00:00 AM | BY: Jenna Ochoa

You asked, we listened: We’re happy to announce our brand new integration with Drip!


Drip is an intelligent marketing automation solution (an ESP that allows you to automate and segment) that is designed for today's digital marketer.


We’ve had tons of requests to build an integration with Drip because Justuno users are busy building their email list and needed an integration to increase their ROI on email marketing!

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How to Add an Age Verification Pop Up to Any Website

Mar 15, 2018 9:00:00 AM | BY: Grant Thomas

Great news, if you sell products such as vaporizors, wine, cigarettes, or other next generation fun goods and you need a tool to verify the age of visitors or marketing leads. You can do this easily by adding an age verification pop up form to your website with Justuno.

Here's a video showing the quick process of launching an age verification popup!

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How This Mobile Conversion Strategy Boosted Sales for LuMee, Kim Kardashian’s Favorite Phone Case Company

Mar 8, 2018 10:50:35 AM | BY: Benny Choy

LuMee’s phone case started, like all great products, from a need. Portable and powerful lighting is a necessity not only for professional photographers like LuMee founder, Allan Shoemake, but also for the mini-photoshoots everyone takes to share their moment on social media. (Commonly known as the selfie)

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The Perfect Email Automation Setup For an eCommerce Business

Mar 6, 2018 2:59:08 PM | BY: XIAOHUI "X" Wang

Do you want to generate more revenue from your email subscribers automatically? Email automations are one of the best things in email marketing for super-targeted, high-converting messages.

Once you set up triggered emails or series of emails, your work is done and subscribers will receive various emails based on a range of different behaviors.

Let’s take a look at automated email sequences that every e-commerce store should set up and optimize.

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eCommerce Podcast: The "Never Quit" Mentality with Laura Benson of Filly Flair

Mar 2, 2018 2:43:46 PM | BY: Grant Thomas

In this inspirational and actionable episode of the eCommerce in the Trenches podcast, JD is joined by founder of Filly Flair, Laura Benson. Filly Flair is an women's online boutique selling clothing, shoes, accessories and home decor. 

This podcast covers it all! Laura and JD discuss the process of idea generation and finally breaking through to bring those ideas to market. Laura tells her own story of how Filly Flair got started and how she continued develop her ideas through this process. 

JD and Laura also dive in to discuss omnichannel marketing, the need to always get in front of shoppers because of an overcrowded marketplace, driving repeat purchases, acquiring new customers and how you should approach Facebook advertising. 

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E-Commerce Podcast: Ian Sturgeon of Double Under Wonder - The World's Most Customizable Jump Ropes

Feb 15, 2018 9:58:50 AM | BY: Grant Thomas

Successful e-commerce businesses tend to start with a great story. This episode of the eCommerce in the Trenches podcast is no exception. Ian Sturgeon, President of Double Under Wonder, Joins JD to share his story of creating the world's most customizable jump ropes! 

Ian discusses how he started his business, identifying his target market, why competing on price is not always feasible or the direction to go, and the importance of personality when connecting with consumers online. 

As a fitness enthusiast myself, I really enjoyed this episode. There are a ton of takeaways for online retailers at any stage of the game.

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6 E-Commerce Marketing Campaigns to Launch with Shopify Popups (Backed by Data)

Feb 13, 2018 2:04:20 PM | BY: Jenna Ochoa

What’s holding you back from doubling your revenue from your Shopify store?

Data insight.


The tools you’re using to run your business should be returning information to you about your customers, sales and performance.


From that information you can build an actionable plan to optimize your ecommerce site.


This post is going to roundup some of the best use cases of using your Shopify popups to increase conversions!

So feel free to study, tear-down, copy, tweak and implement the following tactics to your Justuno + Shopify marketing strategy.

 

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How to Develop your eCommerce Content Marketing Strategy [with examples]

Feb 9, 2018 4:11:02 PM | BY: George Mathew

You already know the advantages of content marketing.

Effective content marketing raises brand awareness. A regularly updated site gains organic rankings and traffic share naturally.

Content also gets linked and drives referral traffic.

Ecommerce websites can benefit a lot by engaging in creating content for their target audience.

Unlike other industries, the content marketing process for eCommerce seems pigeonholed into some ill-formed ideas. We don’t see active ecommerce blogs widely and most eCommerce store owners are at a loss to figure out how to bring traffic through a blog.

Even if they want to get started with content, the very thought often gives them nightmares.

When it comes to content, most store owners immediately conjure up images of having to write and post thousands of words. But that’s far from the truth. Some of the most successful eCommerce companies today don’t rely on creating the lengthiest piece of content there is.

Others don’t publish blog post after blog post. Some of the most successful companies leverage other forms of content and at times they don’t even produce it themselves. Their sites aren’t shy of success despite being path-breaking.

I’ll share examples of all these types of content marketing below!

 

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2018 Sales and Marketing Calendar for E-Commerce

Feb 8, 2018 3:13:03 PM | BY: Grant Thomas

 

Planning out your 2018 marketing strategy is one of the simplest ways to set yourself up for success this year. To help you identify key sales dates and holidays, the Justuno team has put together a helpful marketing calendar specifically for ecommerce retailers! 

This promotional calendar will help you plan for the biggest sales days of the year so you can implement effective marketing campaigns, ecommerce promotions, and sales. Scroll down passed the calendar for helpful insight on seasonal trends and buying patterns. 

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