One Simple Gamification Tactic That Can Double Your Marketing Conversions

Apr 14, 2017 8:00:00 AM | BY: Grant Thomas

 

One of the biggest challenges that e-commerce marketers face today is standing out in a very crowded arena. This struggle heavily applies to the website experience and the ways you engage shoppers currently on site. 

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How evo Increased Traffic Conversion and Captured 14,700 Emails in One Month

Apr 4, 2017 1:43:48 PM | BY: Grant Thomas

Back in 2001, a new player in the outdoor industry, evo, was thrown into the mix. The outdoor brand has steadily grown into the destination for outdoor sports gear and fashion apparel. Today, evo continues to dominate the e-commerce space while also making the jump to brick and mortar stores.

In this e-commerce case study, we’ll take a look at evo’s specific business needs and the solutions that they use to grow their business in a multitude of ways.

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How Facebook Custom Audiences Can Help You Find Your Most Valuable Customers

Mar 15, 2017 9:13:11 AM | BY: Sarah Karney

Every marketer knows that pots of gold aren't found at the end of rainbows — they're found at the end of well-honed and executed strategies. If you’re not incorporating social media as an essential piece of your business’s online sales strategy, you’re missing out on a significant opportunity to earn your share of this treasure.


With its built-in audience of 1.23 billion active daily users, Facebook is especially valuable for online businesses who want to test messaging, grow brand awareness and target specific audiences to increase revenue.


As Facebook’s algorithm continues to evolve, organic reach has become nearly nonexistent, meaning brands must leverage Facebook’s advertising platform if they want their content to reach customers.

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Ecommerce Social Media Marketing Trends to Focus on in 2017

Feb 22, 2017 8:36:02 AM | BY: Patrick Foster

Here’s a not-so-secret fact – when it comes to ecommerce marketing (and even marketing in general), social media is playing a more dominant role that ever. Both marketers and businesses are taking full advantage of the medium – and you should be too. But they way we use social media is constantly changing, and it pays to stay abreast of the latest trends and user behavior. If you’re looking to fine-tune your ecommerce social media strategy for 2017, here are some areas in which you should be investing some time and budget.

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2017 E-Commerce Promotional Calendar: Holidays and Key Sales Dates

Jan 18, 2017 12:03:17 PM | BY: Grant Thomas

It's a new year and that means a new e-commerce promotional calendar! This calendar provides a quick summary of every key sales date and holidays that you should be aware of this year along with a few key statistics to help you with your seasonal promotions. 

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7 E-Commerce Sales Promotions that are Perfect for Converting Holiday Shoppers

Dec 2, 2016 2:35:32 PM | BY: Grant Thomas

 

With the holiday shopping season still very much in swing, it's a great time to take a look at a few examples of high converting sales promotions from established e-commerce businesses. I've put together a list of different types of e-commerce promotions that you can use to drive more sales during the remainder of the holiday season! 

Holiday Themed Email Pop Ups

One of the biggest misconceptions when it comes to promotions during the holiday season is that you have to run a lot of different promotions, offer huge discounts, and constantly change your promotional messaging. 

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Helpful E-Commerce Marketing Resources for Black Friday and the Holiday Season

Nov 15, 2016 9:18:39 AM | BY: Grant Thomas

To help you during this hectic and important time of the year, I've gathered a collection of Black Friday and holiday shopping resources! The resources span from general best practices to step-by-step guides and cover a variety of topics including conversion rate optimization, e-commerce operations, and paid advertising.

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4 Backend Ecommerce Tricks That Increase Retention

Oct 27, 2016 10:48:00 AM | BY: Dion Beary

Who gets into ecommerce because they’re interested in backend operations? If I asked that question in a room full of sellers, I doubt very many hands would go up. Supply chains and data feeds aren’t the attractive parts of running a business.

But just like a Corvette with a great paint job can still break down on the highway, so can an online retailer find themselves tripped up on the loose ends of poor backend management.

There are backend strategies to improve just about every aspect of your business, but we’re going to focus today on retention marketing, methods to keep your customers satisfied and coming back for more. These are four of my favorite strategies for increasing retention, all on the backend.

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4 Commonly Overlooked Opportunities to Maximize Holiday Traffic Conversion

Oct 19, 2016 11:26:47 AM | BY: Erik Christiansen

During Q4, marketing budgets increase substantially in large part to drive more traffic. This is why it's more important than ever to focus further effort and resources to converting daily website traffic into marketing leads and sales.

Here are some 4 easy-to-follow campaign strategies to compliment your offsite marketing initiatives this 2016 holiday season.

Before we jump into it, here are three key questions to ask yourself:

  • Benchmarks - How many emails are you capturing from daily traffic?
  • Adwords - How are you engaging with this segment with the highest bounce rate? 
  • Holiday Marketing Emails -Are you reinforcing your email message onsite?
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Digging Deeper into Shopping Cart Abandonment Rate and Checkout Optimization

Oct 10, 2016 11:13:13 AM | BY: Ted Snarskiy

Your cart/checkout page is likely the #1 place on your website where you are leaking potential sales. The average rate for cart and checkout abandonment across e-commerce is around 70%.  About 7 out of 10 shoppers will leave your website with items in their cart or during the checkout process. Think about all the lost revenue!

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