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The Google AdWords Hack You’re Missing in your Marketing Strategy

Oct 4, 2017 5:18:18 PM | BY: Jenna Ochoa

Is AdWords a part of your marketing strategy?

Businesses make an average of $3 for every $1.60 they spend on AdWords.

With Justuno, you can take that $3 and double it with the same ad spend!

The tactic is to show specific offers to people visiting from your specific campaigns, and you can do that with our tool.

Let’s check it out:

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Quick Guide To Offering Free Shipping As A Small Business

Oct 4, 2017 9:17:08 AM | BY: Ecomdash

The holidays are the most profitable time of year for ecommerce business owners. For a successful holiday season, it is necessary to differentiate your business from your competitors. One way to draw in customers, and gain a competitive edge, is through offering free shipping. According to the Walker Sands 2017 Future of Retail survey, free shipping is the number one incentive for consumers to shop online.  

As a small, ecommerce business, the question is how do you offer free shipping without sacrificing profits and efficiency? The answer lies in the right combination of ensuring you aren’t overextending your budget and creating enticing offers. Use this list of tips to give you some ideas on how to offer free shipping as a small business.

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Podcast: The Importance of Flexible Promotions w/ Erik Christiansen and JD Crouse

Sep 29, 2017 12:00:00 AM | BY: Erik Christiansen

One of my favorite sayings to throw around when discussing e-commerce is, "Online retail is trench warfare." What I mean by this is that running an e-commerce business is a tough and unorthodox job. 

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The Simple, Underrated Hack to Higher ROI from Facebook Ads

Sep 27, 2017 1:16:28 PM | BY: Jenna Ochoa

I used to think that Facebook conversions happened when FB Ads reporting told me my ads converted.

Check out the ad dashboard from a Justuno client using our solution on their site.

 

 

The conversion results aren’t so great.

Now, they’re serving up a targeted unobar to visitors from this specific ad campaign and have already seen registrations increase!

Did you know that with Justuno, you can extend the life of your Facebook Ads and increase the ROI of your ad campaigns?

Once a user clicks through on one of your ads, what additional messaging are you displaying (to ONLY those visitors) to help push them further down your conversion funnel?

Let me show you what I’m talking about:

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Search Bar Design Techniques to Increase Usage and Conversion Rates

Sep 26, 2017 12:00:00 AM | BY: Lane Fries

How many hours did you spend last year trying to increase conversions on your store? If you’re a smaller store, that number might not be overwhelming, but most etailers are at least thinking about it on a daily basis. Increasing the efficiency of everything from your ad campaigns to your final checkout steps is complicated, and often painful.

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5 Ways to Leverage Brand Voice and Stand Out from the Competition

Sep 22, 2017 12:00:00 AM | BY: Benny Choy

With over $23 trillion in sales done in Ecommerce, how do you distinguish yourself from the competitors? A huge resonating trend in Ecommerce is having an established brand voice. Everything from your product catalog down to your tweets are part of your ‘image’ and it’s important to maintain that image. When a customer thinks of ‘good looking shoes’ or ‘comfiest shirts’ you want them to think of you first. What you need is a clear, consistent brand voice.

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3 Hidden Fields and Example Use Cases for More Targeted Marketing

Sep 20, 2017 1:31:23 PM | BY: Jenna Ochoa

One of Justuno’s most powerful features - hidden fields - is something I’ve come to realize many of our agencies and clients may not know how to use.

Maybe you know they’re there...but how can you use them correctly?

In today’s quick post, I’m going to outline some of our hidden field options and how you can leverage them in your current marketing campaigns.

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Building Relationships with Customers on Instagram

Sep 19, 2017 11:00:00 AM | BY: Rachel Friedman

As a human it is part of my nature to want to connect with other humans. We are wired to create communities and be part of tribes. That is why building relationships and community is so important. The Internet and Social Media has created a place for people to gather and share their passions, thoughts, and products without even leaving our houses. Social Media is here to stay so we need learn how to adapt, because it’s just as important to cultivate a community online and build relationships with your customers there, as it is offline.

It makes sense to foster your community and build true meaningful relationships with your customers online, so that in the long run they become brand evangelists and share your products and services with their own communities.

Below you will find 6 tips to help you build authentic relationships with your followers (and soon to be followers) on Instagram (and in turn other social networks).

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9 Best Practices to Optimize your eCommerce Product Page

Sep 15, 2017 12:00:00 AM | BY: Rachel Jacobs

For eCommerce store owners, your product page deserves a lot of your attention. There are so many elements to consider, but also lots of opportunities to create a great shopping experience for your customers.

In this article, we are going to look at some of the areas you can focus on to really optimize your eCommerce product pages for higher conversions, a better shopping experience and turn your browsers into buyers.

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Take Your Black Friday / Cyber Monday Revenue to the Next Level with These 3 Offers

Sep 13, 2017 12:28:09 PM | BY: Jenna Ochoa

It’s time to start thinking about what offers you’re going to run for the Black Friday / Cyber Monday weekend.

You may have a marketing campaign that worked well for you last year or you may be looking for something fresh, but plausible (i.e. not a nightmare to implement).

This post will show you 3 easy-to-set-up offers that you can run for BFCM, and hopefully give you some inspiration on how to fit them into your conversion strategy for the busiest online shopping weekend of the year!

***Please note, these offers are easy to set up for Shopify or Shopify Plus users. For other ecommerce platforms, it does require a bit of custom code, so coding knowledge is required! See the end of this post for contacting your dedicated Justuno rep.

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