How a Wallet Retailer Converted 8% of Traffic into 18,000 Emails in Just 14 Days

May 18, 2017 8:49:04 AM | BY: Grant Thomas

The Ridge Wallet is a retailer of minimalist, durable wallets that fit in your front pocket. The practicality and affordability of The Ridge Wallet makes it a no-brainer for anyone looking to upgrade their current billfold. Needless to say, it may be time to ditch the “Costanza” and get a Ridge Wallet.

Don’t be like George. Get a Ridge Wallet!

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10 Email Marketing Do's and Dont's for More Effective Email Campaigns

May 4, 2017 7:00:00 AM | BY: Grant Thomas

When looking to grow a business or attract new customers, marketers know email will deliver.  Email is the marketing channel generating thehighest ROI. In fact, for every $1 spent,email marketing generates $44 in ROI and is easy to use and get started with.

People today are bombarded with information, and marketers are always looking for ways to reach their audience. 74% of online consumers get frustrated when content appears to have nothing to do with their interests.Sending relevant emails is the marketer’s secret weapon and email personalization is the ammunition.

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The 4 Most Important Shopify Product Updates for Your Ecommerce Store

May 3, 2017 11:06:50 AM | BY: Grant Thomas

"Ecommerce retailers who use a discount code are 8x more likely to make a sale." - 


This is just one of the enlightening stats that the Justuno team learned at this year’s UNITE conference, which was held two weeks ago here in our hometown of San Francisco, CA .


That stat obviously made us happy, since we’re in the business of helping you successfully offer discounts and coupons! (More on that below…)


What’s more, the Justuno team listened and learned and left inspired - reeling to hop on the development train that Shopify’s running.


They announced many, many exciting things for ecommerce companies, but we’ve picked the top four that are most applicable to Justuno users.

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One Simple Gamification Tactic That Can Double Your Marketing Conversions

Apr 14, 2017 8:00:00 AM | BY: Grant Thomas

 

One of the biggest challenges that e-commerce marketers face today is standing out in a very crowded arena. This struggle heavily applies to the website experience and the ways you engage shoppers currently on site. 

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How evo Increased Traffic Conversion and Captured 14,700 Emails in One Month

Apr 4, 2017 1:43:48 PM | BY: Grant Thomas

Back in 2001, a new player in the outdoor industry, evo, was thrown into the mix. The outdoor brand has steadily grown into the destination for outdoor sports gear and fashion apparel. Today, evo continues to dominate the e-commerce space while also making the jump to brick and mortar stores.

In this e-commerce case study, we’ll take a look at evo’s specific business needs and the solutions that they use to grow their business in a multitude of ways.

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How Facebook Custom Audiences Can Help You Find Your Most Valuable Customers

Mar 15, 2017 9:13:11 AM | BY: Sarah Karney

Every marketer knows that pots of gold aren't found at the end of rainbows — they're found at the end of well-honed and executed strategies. If you’re not incorporating social media as an essential piece of your business’s online sales strategy, you’re missing out on a significant opportunity to earn your share of this treasure.


With its built-in audience of 1.23 billion active daily users, Facebook is especially valuable for online businesses who want to test messaging, grow brand awareness and target specific audiences to increase revenue.


As Facebook’s algorithm continues to evolve, organic reach has become nearly nonexistent, meaning brands must leverage Facebook’s advertising platform if they want their content to reach customers.

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Ecommerce Social Media Marketing Trends to Focus on in 2017

Feb 22, 2017 8:36:02 AM | BY: Patrick Foster

Here’s a not-so-secret fact – when it comes to ecommerce marketing (and even marketing in general), social media is playing a more dominant role that ever. Both marketers and businesses are taking full advantage of the medium – and you should be too. But they way we use social media is constantly changing, and it pays to stay abreast of the latest trends and user behavior. If you’re looking to fine-tune your ecommerce social media strategy for 2017, here are some areas in which you should be investing some time and budget.

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2017 E-Commerce Promotional Calendar: Holidays and Key Sales Dates

Jan 18, 2017 12:03:17 PM | BY: Grant Thomas

It's a new year and that means a new e-commerce promotional calendar! This calendar provides a quick summary of every key sales date and holidays that you should be aware of this year along with a few key statistics to help you with your seasonal promotions. 

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7 E-Commerce Sales Promotions that are Perfect for Converting Holiday Shoppers

Dec 2, 2016 2:35:32 PM | BY: Grant Thomas

 

With the holiday shopping season still very much in swing, it's a great time to take a look at a few examples of high converting sales promotions from established e-commerce businesses. I've put together a list of different types of e-commerce promotions that you can use to drive more sales during the remainder of the holiday season! 

Holiday Themed Email Pop Ups

One of the biggest misconceptions when it comes to promotions during the holiday season is that you have to run a lot of different promotions, offer huge discounts, and constantly change your promotional messaging. 

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Helpful E-Commerce Marketing Resources for Black Friday and the Holiday Season

Nov 15, 2016 9:18:39 AM | BY: Grant Thomas

To help you during this hectic and important time of the year, I've gathered a collection of Black Friday and holiday shopping resources! The resources span from general best practices to step-by-step guides and cover a variety of topics including conversion rate optimization, e-commerce operations, and paid advertising.

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