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5 Last Minute Holiday Marketing Campaigns to Drive Late Season Sales

Dec 1, 2017 3:23:17 PM | BY: Jenna Ochoa

You’ve all heard how record-breaking this year’s BFCM was. CNN Money reports “American shoppers spent a record $5 billion in 24 hours. That marks a 16.9% increase in dollars spent online compared with Black Friday 2016.”


VIDEO: How to Leverage for Black Friday, Cyber Monday, and Beyond

Nov 20, 2017 10:55:45 AM | BY: Jenna Ochoa

Black Friday and Cyber Monday are essentially here but there's still plenty of time to implement promotional campaigns for email capture, sales conversion, cart abandonment and more. Our conversion experts here at Justuno have put together a comprehensive training video reviewing every conversion strategy and tactic you must know for the holiday season!


How to Enable Traffic Segmentation with Geotargeting

Nov 15, 2017 2:24:03 PM | BY: Jenna Ochoa


Segmenting the traffic that’s coming to your site by geolocation is a powerful way to introduce and convert more from your Justuno offers.

By geotargeting your traffic, you automatically provide a heightened and more personal online shopping experience when the visitor sees messaging tailored to their location.

And we all know a good shopping UX is key to conversion!

Let’s look at a couple of use cases for implementing geotargeted marketing practices...


10 Last Minute Marketing Tips for Black Friday and Cyber Monday

Nov 14, 2017 10:46:00 AM | BY: Grant Thomas

Black Friday and Cyber Monday are coming! Retailers beware. Whether you’ve been preparing for the holiday shopping season all year long or are throwing together a last minute strategy, we’ve got you covered with 10 Last Minute ecommerce marketing Tips for Black Friday and Cyber Monday.



3 Ways to Supercharge Your Abandoned Cart Strategy

Nov 2, 2017 12:47:24 PM | BY: Katy Chettleburgh

Winning back revenue from cart abandoners is one of the biggest missed opportunities in online marketing. Shoppers abandon their cart 68% of the time, presenting a strategic marketing opportunity for online retailers to win back revenue and increase overall conversion rate. Foregoing a lifecycle email strategy means leaving significant revenue on the table, so how do you capitalize on cart abandonment?

First, it’s important to identify why shoppers are abandoning their carts. According to the Baymard Institute, the top reasons for cart abandonment include shipping and tax costs, complicated checkout processes, and sites requiring the creation of an account. It is our job, as marketers, to combat these objections and work around them to win back the business of abandoned shoppers.


6 Conversion Hacks You Need to Know for the Holiday Season

Nov 2, 2017 12:00:00 AM | BY: Grant Thomas

Q4 is here which means marketing budgets are going to increase substantially.


Reduce Barrier to Purchase with Post-Engagement Unobars!

Oct 25, 2017 2:13:21 PM | BY: Jenna Ochoa

For those of you that have attended an Agency Training with me, you know I tend to harp on “mirroring your messaging” to help increase the ROI of your email marketing efforts.

We’ve written about this before, but today’s post is going to show you how to display a specific message after a person has engaged with your offer on-site.

You can set up a message to show to that visitor while they continue to browse or shop your site!

I like to think of this as a subtle “nudge” to get that person to eventually convert.


BFCM Health Check: 10 Steps to Optimizing Your Store for Black Friday and Cyber Monday

Oct 18, 2017 12:28:19 PM | BY: Grant Thomas

The Holiday Season is sneaking up on us and as a retailer, you may be feeling a bit overwhelmed with all the tasks that come with getting your site optimized for sales. 

Black Friday and Cyber Monday are the #1 and #3 biggest online shopping days of the year, making Cyber weekend (11/23-11/27) the most lucrative sales period in e-commerce. If you haven't started preparing, don't worry, today's the day!

Whether you're overwhelmed, have no idea where to start, or just want some helpful tips, we've got you covered with the BFCM Health Check!


The Google AdWords Hack You’re Missing in your Marketing Strategy

Oct 4, 2017 5:18:18 PM | BY: Jenna Ochoa

Is AdWords a part of your marketing strategy?

Businesses make an average of $3 for every $1.60 they spend on AdWords.

With Justuno, you can take that $3 and double it with the same ad spend!

The tactic is to show specific offers to people visiting from your specific campaigns, and you can do that with our tool.

Let’s check it out:


Quick Guide To Offering Free Shipping As A Small Business

Oct 4, 2017 9:17:08 AM | BY: Ecomdash

The holidays are the most profitable time of year for ecommerce business owners. For a successful holiday season, it is necessary to differentiate your business from your competitors. One way to draw in customers, and gain a competitive edge, is through offering free shipping. According to the Walker Sands 2017 Future of Retail survey, free shipping is the number one incentive for consumers to shop online.  

As a small, ecommerce business, the question is how do you offer free shipping without sacrificing profits and efficiency? The answer lies in the right combination of ensuring you aren’t overextending your budget and creating enticing offers. Use this list of tips to give you some ideas on how to offer free shipping as a small business.


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