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Interview with Email Marketing Guru - SmartrMail

Aug 3, 2017 7:00:00 AM | BY: Benny Choy

Email. Blog. Time travel. All these scary words that we’re still trying to make sense of and asking questions about. One question remains, though. Why is email still considered the king of ROI for marketing investment? Quite frankly, because it works. (Around 4,300% ROI)


eCommerce and Email Marketing are a perfect marriage. That’s why we asked one of our friends at Smartrmail, Josh, questions on the eCommerce industry as a whole to get you the quality information you need. We dive into the best on eCommerce trends and where to focus your time. Time to start thinking like an email marketer and get your customers invested all the way!

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Lead Magnet Tips and Resources to Quickly Build a Powerful Content Upgrade

Jul 18, 2017 10:30:00 AM | BY: Grant Thomas

This post is a part of a series focusing on lead magnets and how you can use them to build your email list. If you haven't read the first post, 10 Lead Magnet Ideas for an Irresistable Email Opt In Offer, give it a read before diving into this post. 

I'll wait while you go check it out!

via GIPHY

Ok, now that you’ve got some great ideas on the types of content to create, let’s review how to make this your highest converting lead magnet campaign ever!

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7 Automated Emails Your E-commerce Store Needs to be Sending [Infographic]

Jul 11, 2017 3:02:01 PM | BY: Lucy Benton

Times change and so do the marketing trends. We can easily compare them to fashion, what is IN or fashionable today is outdated tomorrow. E-commerce stores face tough competition, you are battling both small and big businesses or companies for customers. The success of every e-commerce store depends on the ability to keep up with the ever-changing market and trends that pop up constantly.

One marketing strategy remains equally important (and effective) despite constant evolution of the business – email marketing. As you already know, email marketing refers to the act of sending a commercial message to current or potential customers.

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10 Lead Magnet Ideas for an Irresistable Email Opt In Offer

Jul 5, 2017 3:34:41 PM | BY: Grant Thomas

Digital marketers can create more sales opportunities by focusing on email lead capture. More contacts to market to means more chances for a sale. The value of an email address lies in direct, sales oriented communication that drives revenue. It may differ from business to business but email still remains king when it comes to marketing ROI.

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Marketing Podcast: Optimizing Email Capture with Stewart Anderson and Erik Christiansen

Jun 27, 2017 10:34:29 AM | BY: Grant Thomas

Earlier this month, Justuno CEO, Erik Christiansen joined Stewart Anderson of MuteSix on his podcast, Spend 10K a Day. They discussed the importance of email capture, the value of the email address, and expanding your email capture opportunities and conversions. 

Enjoy this 25 minute podcast that will help you setup up a strategy that will turn daily traffic into new email subscribers that you can directly market to through email campaigns.

 If you enjoy this episode, be sure to share it with your colleagues! 

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Integration Update: Add Campaign Monitor Forms to Justuno Popups and Banners!

Jun 5, 2017 2:49:14 PM | BY: Grant Thomas

We have updated our Campaign Monitor integration allowing users to add functional forms to Justuno popups, banners, and slide-ins without ever having to leave the Justuno design canvas!

The deeper integration provides Campaign Monitor users with:

  • Easy Login within the Justuno design canvas.
  • A seamless form and list integration with Justuno's powerful popups.
  • Hidden fields to collect useful information for personalized marketing campaigns.
  • Drag-and-drop form editing for optimal design and flexibility.

Below, we'll dive into each new feature of the Campaign Monitor form integration and how you can build more effective marketing campaigns with these tools!

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New Integration: Seamlessly Integrate Hubspot Lists and Forms with Justuno

May 8, 2017 10:37:15 AM | BY: Grant Thomas

List building is a popular topic in marketing today. It's widely known as a critical strategy for converting traffic and increasing sales opportunities for marketing emails. 

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10 Email Marketing Do's and Dont's for More Effective Email Campaigns

May 4, 2017 7:00:00 AM | BY: Grant Thomas

When looking to grow a business or attract new customers, marketers know email will deliver.  Email is the marketing channel generating thehighest ROI. In fact, for every $1 spent,email marketing generates $44 in ROI and is easy to use and get started with.

People today are bombarded with information, and marketers are always looking for ways to reach their audience. 74% of online consumers get frustrated when content appears to have nothing to do with their interests.Sending relevant emails is the marketer’s secret weapon and email personalization is the ammunition.

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3 Personalization Hacks to Boost the Success of Email Marketing Campaigns

Apr 25, 2017 10:30:41 AM | BY: Jenna Ochoa

If the last email you sent to your customers had their first name merged somewhere in the copy and you felt it was personalized…you’re wrong.


Not only are you wrong, you’re misunderstanding one of the most powerful ecommerce conversion tactics: personalization.


That’s OK because - as with most marketing tactics - “personalization” has become quite the buzzword lately and many marketers simply just get lost in the noise and information overload that follows.


But once you do understand what personalization is and exactly how you can implement it, you can join the ranks of BustedTees, who saw a 34% increase in revenue after implementing their personalized email marketing strategy.


Today’s post will show you the 3 steps to creating an email marketing campaign that not only is personalized to your customers, but generates sales.

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Build a Clean Email List with Real-Time Email Validation and Verification

Apr 18, 2017 7:00:00 AM | BY: Grant Thomas

 

While email marketing may be the oldest marketing channel, it still outperforms every other marketing channel and it’s not even close! For every $1 spent on email marketing, there’s a $40 dollar return! Email is personal, direct, and heavily transactional. When you look at these three factors alone, it’s hard to ignore email as a viable marketing channel.

However, to have effective email marketing campaigns, you need a list of leads to market to. This is why an email lead capture is so critical to long term success. 

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