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How to Extend Customer Loyalty Beyond The Holidays and Into 2018

Jan 9, 2018 9:20:29 AM | BY: Cara Hogan

The holidays are a strange time for many ecommerce companies.  

You have a huge influx of new buyers purchasing gifts for family and friends -- which is great! But at the same time, you know these new customers are probably just one-offs. In fact, roughly 80% of first-time holiday buyers will never make a second purchase from your brand.

Because they’re buying a gift for someone else, holiday customers may not return to your website after they make their first purchase. But that doesn’t mean you should give up. Instead, you just have to change up your marketing tactics after the holidays are over.

Don’t let a one-time holiday buyer make a purchase and then slip away forever. With the right ecommerce marketing strategy, you can actually entice them to buy again -- converting them into your newest loyal customer.

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Agency Checklist: 6 Must-Do Items for Next Year’s Client Marketing Strategy

Dec 13, 2017 3:09:45 PM | BY: Jenna Ochoa

Christmas is just a little over a week away! Before you get into relaxation-mode, I wanted to put together a checklist for you to make sure you’re confident in your clients’ marketing for next year.

I’m writing this more for marketing agencies that use Justuno, however if you are a brand that handles marketing all in-house and/or an owner who manages your own marketing: READ ON!

These items certainly apply to you, too.

Each item can be distilled down to a marketing “best practice” so it applies to any type of marketer.

Now, back to agencies: before you have your goal-setting meeting with clients in Q1, here are a few checklist items to make sure you have all the necessary elements in place for your client to be successful in the New Year...

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The Highest Converting Lifecycle Marketing Emails Your eCommerce Company Should Be Sending

Dec 12, 2017 12:00:00 AM | BY: James Miller

In 2016, email marketing had a median ROI of 122%. This makes email marketing campaigns the most profitable digital marketing strategy available.

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Reduce Barrier to Purchase with Post-Engagement Unobars!

Oct 25, 2017 2:13:21 PM | BY: Jenna Ochoa

For those of you that have attended an Agency Training with me, you know I tend to harp on “mirroring your messaging” to help increase the ROI of your email marketing efforts.

We’ve written about this before, but today’s post is going to show you how to display a specific message after a person has engaged with your offer on-site.

You can set up a message to show to that visitor while they continue to browse or shop your site!

I like to think of this as a subtle “nudge” to get that person to eventually convert.

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3 Hidden Fields and Example Use Cases for More Targeted Marketing

Sep 20, 2017 1:31:23 PM | BY: Jenna Ochoa

One of Justuno’s most powerful features - hidden fields - is something I’ve come to realize many of our agencies and clients may not know how to use.

Maybe you know they’re there...but how can you use them correctly?

In today’s quick post, I’m going to outline some of our hidden field options and how you can leverage them in your current marketing campaigns.

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35 Essential Tools to Supercharge your Content Marketing Strategy

Sep 12, 2017 11:00:00 AM | BY: Jenna Ochoa

If you’re a digital marketer, you know there’s so much more to content creation than just writing a blog post.

There’s media.

There’s imagery.

There’s lead magnets.

There’s distribution…

There are so many facets to consider for you to do a good job at content creation!

Today, we’re going to show you our list of the top-performers in content creation resources that can take you from ideation to publication:

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Open. Click. Convert: Why Mirroring Your Email Messaging Onsite Works

Sep 6, 2017 12:43:44 PM | BY: Jenna Ochoa

One of the highest ROI strategies we’ve seen among our Justuno users is also probably the most simple: mirroring email messaging onsite.

That means, when you send out an email to your list, take that exact message you’ve produced and mirror it onsite. Examples of types of messages you could mirror:

  • Discount codes (not unique codes, but general codes like Welcome or Discount codes)
  • Free shipping offer / threshold
  • Holiday messaging / offer
  • Limited time sale

Reinforcing these types of messages onsite actually helps convert. Let’s explore why:

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Using Traffic Segmentation to Upgrade Your Marketing Campaigns

Sep 5, 2017 11:00:00 AM | BY: Cara Hogan

A new customer hits your company’s website, provides their email for an offer code, and then leaves. What do you do next?

They didn’t buy a product, they didn’t add anything to a cart, but they did give you an email address. That’s your in.

It’s what you do with the email address that will decide whether that person becomes your newest customer, or decides never to interact with your brand again.

Email marketing is a powerful tool for B2C marketers, but only if utilized correctly. Here’s how to turn an email address into better marketing engagement with the power of customer segmentation.

 

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The Beginner’s Guide to Creating Engaging Welcome Emails

Aug 22, 2017 12:00:00 AM | BY: Scott Cohen

Willkommen! Bienvenue! Irasshaimase!

These different words all mean the same thing – “Welcome”. As in different languages, there is a way of saying welcome through email, too. Yet, while greetings in languages are aided by expressions and gestures, emails depend solely on content and design to get their messages across. Hence, it is essential to invest the time and effort in creating a winning welcome email.

The welcome email is your first point of contact with a new subscriber. It plays a pivotal role in laying the foundation of your brand’s relationship with them. In fact, welcome email recipients engage with brands 33% more than their “unwelcome” counterparts.

 

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Interview with Email Marketing Guru - SmartrMail

Aug 3, 2017 7:00:00 AM | BY: Benny Choy

Email. Blog. Time travel. All these scary words that we’re still trying to make sense of and asking questions about. One question remains, though. Why is email still considered the king of ROI for marketing investment? Quite frankly, because it works. (Around 4,300% ROI)


eCommerce and Email Marketing are a perfect marriage. That’s why we asked one of our friends at Smartrmail, Josh, questions on the eCommerce industry as a whole to get you the quality information you need. We dive into the best on eCommerce trends and where to focus your time. Time to start thinking like an email marketer and get your customers invested all the way!

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