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Reduce Barrier to Purchase with Post-Engagement Unobars!

Oct 25, 2017 2:13:21 PM | BY: Jenna Ochoa

For those of you that have attended an Agency Training with me, you know I tend to harp on “mirroring your messaging” to help increase the ROI of your email marketing efforts.

We’ve written about this before, but today’s post is going to show you how to display a specific message after a person has engaged with your offer on-site.

You can set up a message to show to that visitor while they continue to browse or shop your site!

I like to think of this as a subtle “nudge” to get that person to eventually convert.

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3 Hidden Fields and Example Use Cases for More Targeted Marketing

Sep 20, 2017 1:31:23 PM | BY: Jenna Ochoa

One of Justuno’s most powerful features - hidden fields - is something I’ve come to realize many of our agencies and clients may not know how to use.

Maybe you know they’re there...but how can you use them correctly?

In today’s quick post, I’m going to outline some of our hidden field options and how you can leverage them in your current marketing campaigns.

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35 Essential Tools to Supercharge your Content Marketing Strategy

Sep 12, 2017 11:00:00 AM | BY: Jenna Ochoa

If you’re a digital marketer, you know there’s so much more to content creation than just writing a blog post.

There’s media.

There’s imagery.

There’s lead magnets.

There’s distribution…

There are so many facets to consider for you to do a good job at content creation!

Today, we’re going to show you our list of the top-performers in content creation resources that can take you from ideation to publication:

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Open. Click. Convert: Why Mirroring Your Email Messaging Onsite Works

Sep 6, 2017 12:43:44 PM | BY: Jenna Ochoa

One of the highest ROI strategies we’ve seen among our Justuno users is also probably the most simple: mirroring email messaging onsite.

That means, when you send out an email to your list, take that exact message you’ve produced and mirror it onsite. Examples of types of messages you could mirror:

  • Discount codes (not unique codes, but general codes like Welcome or Discount codes)
  • Free shipping offer / threshold
  • Holiday messaging / offer
  • Limited time sale

Reinforcing these types of messages onsite actually helps convert. Let’s explore why:

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Using Traffic Segmentation to Upgrade Your Marketing Campaigns

Sep 5, 2017 11:00:00 AM | BY: Cara Hogan

A new customer hits your company’s website, provides their email for an offer code, and then leaves. What do you do next?

They didn’t buy a product, they didn’t add anything to a cart, but they did give you an email address. That’s your in.

It’s what you do with the email address that will decide whether that person becomes your newest customer, or decides never to interact with your brand again.

Email marketing is a powerful tool for B2C marketers, but only if utilized correctly. Here’s how to turn an email address into better marketing engagement with the power of customer segmentation.

 

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The Beginner’s Guide to Creating Engaging Welcome Emails

Aug 22, 2017 12:00:00 AM | BY: Scott Cohen

Willkommen! Bienvenue! Irasshaimase!

These different words all mean the same thing – “Welcome”. As in different languages, there is a way of saying welcome through email, too. Yet, while greetings in languages are aided by expressions and gestures, emails depend solely on content and design to get their messages across. Hence, it is essential to invest the time and effort in creating a winning welcome email.

The welcome email is your first point of contact with a new subscriber. It plays a pivotal role in laying the foundation of your brand’s relationship with them. In fact, welcome email recipients engage with brands 33% more than their “unwelcome” counterparts.

 

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Interview with Email Marketing Guru - SmartrMail

Aug 3, 2017 7:00:00 AM | BY: Benny Choy

Email. Blog. Time travel. All these scary words that we’re still trying to make sense of and asking questions about. One question remains, though. Why is email still considered the king of ROI for marketing investment? Quite frankly, because it works. (Around 4,300% ROI)


eCommerce and Email Marketing are a perfect marriage. That’s why we asked one of our friends at Smartrmail, Josh, questions on the eCommerce industry as a whole to get you the quality information you need. We dive into the best on eCommerce trends and where to focus your time. Time to start thinking like an email marketer and get your customers invested all the way!

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Lead Magnet Tips and Resources to Quickly Build a Powerful Content Upgrade

Jul 18, 2017 10:30:00 AM | BY: Grant Thomas

This post is a part of a series focusing on lead magnets and how you can use them to build your email list. If you haven't read the first post, 10 Lead Magnet Ideas for an Irresistable Email Opt In Offer, give it a read before diving into this post. 

I'll wait while you go check it out!

via GIPHY

Ok, now that you’ve got some great ideas on the types of content to create, let’s review how to make this your highest converting lead magnet campaign ever!

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7 Automated Emails Your E-commerce Store Needs to be Sending [Infographic]

Jul 11, 2017 3:02:01 PM | BY: Lucy Benton

Times change and so do the marketing trends. We can easily compare them to fashion, what is IN or fashionable today is outdated tomorrow. E-commerce stores face tough competition, you are battling both small and big businesses or companies for customers. The success of every e-commerce store depends on the ability to keep up with the ever-changing market and trends that pop up constantly.

One marketing strategy remains equally important (and effective) despite constant evolution of the business – email marketing. As you already know, email marketing refers to the act of sending a commercial message to current or potential customers.

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10 Lead Magnet Ideas for an Irresistable Email Opt In Offer

Jul 5, 2017 3:34:41 PM | BY: Grant Thomas

Digital marketers can create more sales opportunities by focusing on email lead capture. More contacts to market to means more chances for a sale. The value of an email address lies in direct, sales oriented communication that drives revenue. It may differ from business to business but email still remains king when it comes to marketing ROI.

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