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How to Enable Traffic Segmentation with Geotargeting

Nov 15, 2017 2:24:03 PM | BY: Jenna Ochoa

 

Segmenting the traffic that’s coming to your site by geolocation is a powerful way to introduce and convert more from your Justuno offers.

By geotargeting your traffic, you automatically provide a heightened and more personal online shopping experience when the visitor sees messaging tailored to their location.

And we all know a good shopping UX is key to conversion!

Let’s look at a couple of use cases for implementing geotargeted marketing practices...

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The Google AdWords Hack You’re Missing in your Marketing Strategy

Oct 4, 2017 5:18:18 PM | BY: Jenna Ochoa

Is AdWords a part of your marketing strategy?

Businesses make an average of $3 for every $1.60 they spend on AdWords.

With Justuno, you can take that $3 and double it with the same ad spend!

The tactic is to show specific offers to people visiting from your specific campaigns, and you can do that with our tool.

Let’s check it out:

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The Simple, Underrated Hack to Higher ROI from Facebook Ads

Sep 27, 2017 1:16:28 PM | BY: Jenna Ochoa

I used to think that Facebook conversions happened when FB Ads reporting told me my ads converted.

Check out the ad dashboard from a Justuno client using our solution on their site.

 

 

The conversion results aren’t so great.

Now, they’re serving up a targeted unobar to visitors from this specific ad campaign and have already seen registrations increase!

Did you know that with Justuno, you can extend the life of your Facebook Ads and increase the ROI of your ad campaigns?

Once a user clicks through on one of your ads, what additional messaging are you displaying (to ONLY those visitors) to help push them further down your conversion funnel?

Let me show you what I’m talking about:

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3 Hidden Fields and Example Use Cases for More Targeted Marketing

Sep 20, 2017 1:31:23 PM | BY: Jenna Ochoa

One of Justuno’s most powerful features - hidden fields - is something I’ve come to realize many of our agencies and clients may not know how to use.

Maybe you know they’re there...but how can you use them correctly?

In today’s quick post, I’m going to outline some of our hidden field options and how you can leverage them in your current marketing campaigns.

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How Shopify Plus Client Ridge Wallet Converted 4.9% with a Geo-Targeted Mobile Offer

Aug 23, 2017 3:49:22 PM | BY: Jenna Ochoa

Mobile popups are one of our hottest topics as of late.

Yes, Google changed their algorithm and it affects mobile popups.

No, you won’t get dinged if you use them...correctly.

In fact, here’s a great resource you can review - a Moz Whiteboard Friday article about popups, overlays, interstitials, and SEO.

Today’s post features a great example from Justuno user and Shopify Plus client, Ridge Wallet.

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How Backstage.com Uses Geo-Targeting to Convert

Aug 3, 2017 7:36:47 AM | BY: Jenna Ochoa

Geo-targeting is a very powerful conversion optimization tactic that lots of businesses may disregard.

You don't have to be a brand with an international presence or a retailer with multiple brick-and-mortar locations.

The beauty of geo-targeting is that as long as you have website traffic coming from different locations (wherever that may be) - you can capture that data and show your visitors a personalized message based on where they are!

As a result, your visitors will be incentivized to further engage because the offer is more personal. Yes, this is an example of the marketing "buzz word": personalization.

Let's look at how Justuno user, Backstage.com, implemented this optimization strategy and what results they saw:

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4 Automated Emails To Unlock The Hidden Value in Your Email List

Jan 10, 2017 11:42:09 AM | BY: Daniel Kohn

You’ve successfully grown your email list. Now what? These 4 automated emails can help you bring back lost shoppers and get more value out of your email list.


You know that feeling you get when someone new signs up to your email list? It’s pretty great, isn’t it?


Nowadays, on-site CRO tools like email popups offering special promotions and messaging are pretty common in eCommerce, and on-site engagement is more intelligent than ever with data-driven algorithms and behavioral-based triggers.


Email popups and signup forms are a great way to build your email list, increase conversions, and reduce cart abandonment.


We all know that a shopper’s email address is a valuable asset. After all, if it wasn’t worth so much you wouldn’t be trying so hard to collect it, in the first place.

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The Past, Present and Future of Emails: The Evolution of Email Marketing

Nov 29, 2016 11:50:39 AM | BY: Grant Thomas

We all either send or receive marketing emails on a daily basis. Email marketing remains one of the top sales channels for online business and continues to be one of the essential marketing practices today. It's effective and it's not going anywhere. 

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All Millennials Are Not Created Equal

Oct 20, 2016 9:49:10 AM | BY: Melanie Alfano

I grew up with antenna TV (before cable), watched movies on VHS, recorded songs from the radio on blank audio cassettes and used the library’s card catalog and encyclopedias to research my school papers.

I also witnessed the personal computing revolution, learning the primitive technology of years ago and then watching it morph into what it’s become today. Nowadays, I stream internet on my Smart TV and automate my life with the latest apps for convenience.

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Using Traffic Source Segmentation to Boost Website Conversions and Marketing ROI

Nov 24, 2015 2:17:31 PM | BY: Grant Thomas

Every day, you deal with website traffic from multiple sources. We can determine different characteristics of visitors based on traffic source. For example, traffic from Facebook ads will primarily be first time visitors who are likely to be window shopping.

The problem with many websites is that they are marketing to all traffic sources in the same manner. This results in inconsistent messaging, missed website conversion opportunities, and a generic website experience.

Here's where we can use conversion rate optimization. By using tracking URL’s, you can easily segment based on traffic source allowing you to present relevant and personalized content. This means better onsite conversion rates and increased ROI from PPC and email marketing campaigns.

 

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