<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=192061487988692&amp;ev=PageView&amp;noscript=1">

How Backstage.com Uses Geo-Targeting to Convert

Aug 3, 2017 7:36:47 AM | BY: Jenna Ochoa

Geo-targeting is a very powerful conversion optimization tactic that lots of businesses may disregard.

You don't have to be a brand with an international presence or a retailer with multiple brick-and-mortar locations.

The beauty of geo-targeting is that as long as you have website traffic coming from different locations (wherever that may be) - you can capture that data and show your visitors a personalized message based on where they are!

As a result, your visitors will be incentivized to further engage because the offer is more personal. Yes, this is an example of the marketing "buzz word": personalization.

Let's look at how Justuno user, Backstage.com, implemented this optimization strategy and what results they saw:


4 Automated Emails To Unlock The Hidden Value in Your Email List

Jan 10, 2017 11:42:09 AM | BY: Daniel Kohn

You’ve successfully grown your email list. Now what? These 4 automated emails can help you bring back lost shoppers and get more value out of your email list.

You know that feeling you get when someone new signs up to your email list? It’s pretty great, isn’t it?

Nowadays, on-site CRO tools like email popups offering special promotions and messaging are pretty common in eCommerce, and on-site engagement is more intelligent than ever with data-driven algorithms and behavioral-based triggers.

Email popups and signup forms are a great way to build your email list, increase conversions, and reduce cart abandonment.

We all know that a shopper’s email address is a valuable asset. After all, if it wasn’t worth so much you wouldn’t be trying so hard to collect it, in the first place.


The Past, Present and Future of Emails: The Evolution of Email Marketing

Nov 29, 2016 11:50:39 AM | BY: Grant Thomas

We all either send or receive marketing emails on a daily basis. Email marketing remains one of the top sales channels for online business and continues to be one of the essential marketing practices today. It's effective and it's not going anywhere. 


All Millennials Are Not Created Equal

Oct 20, 2016 9:49:10 AM | BY: Melanie Alfano

I grew up with antenna TV (before cable), watched movies on VHS, recorded songs from the radio on blank audio cassettes and used the library’s card catalog and encyclopedias to research my school papers.

I also witnessed the personal computing revolution, learning the primitive technology of years ago and then watching it morph into what it’s become today. Nowadays, I stream internet on my Smart TV and automate my life with the latest apps for convenience.


Using Traffic Source Segmentation to Boost Website Conversions and Marketing ROI

Nov 24, 2015 2:17:31 PM | BY: Grant Thomas

Every day, you deal with website traffic from multiple sources. We can determine different characteristics of visitors based on traffic source. For example, traffic from Facebook ads will primarily be first time visitors who are likely to be window shopping.

The problem with many websites is that they are marketing to all traffic sources in the same manner. This results in inconsistent messaging, missed website conversion opportunities, and a generic website experience.

Here's where we can use conversion rate optimization. By using tracking URL’s, you can easily segment based on traffic source allowing you to present relevant and personalized content. This means better onsite conversion rates and increased ROI from PPC and email marketing campaigns.



How to Use Personalized Content and Behavioral Targeting For Improved Conversion Rates

Sep 28, 2015 10:24:36 AM | BY: Grant Thomas

Justuno's new personalization features allow businesses to engage visitors with unique content. Welcome visitors by first name, display items in their cart, and more right within an overlay!

There's no dispute that personalized content yields better results when it comes to online advertising & marketing. Personalization is a huge trend among ecommerce businesses for 2016 and is a must for improving website experience and sales conversions. In a study by Econsultancy, 94% of businesses stated that personalization is critical to current and future success.  


Justuno Partners with Global Leader in Data and Tag Management, Ensighten

Sep 24, 2015 11:12:30 AM | BY: Grant Thomas

Marketing has evolved into a different breed. What was once a guessing game has turned into a science based on data analysis and accurate industry trends. Today’s digital marketer moves quickly, adapts to market trends, bases decisions on customer data and operates a long list of software and tools. It’s a profession of constant change and businesses need to find effective ways to stay smart and nimble.


Subscribe To Justuno

Try Justuno For Free