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Ecommerce Holiday Campaign Marketing Tips (Plus Free Webinar)

May 17, 2018 10:59:47 AM | BY: Kiersten from Shogun

A good portion of ecommerce companies jump on the holiday campaign bandwagon and run standard campaigns every year, but do all of them have a consistent, carefully thought out multi-channel strategy prepared months in advance? Probably not (and that’s a big mistake).

According to Wordstream, 8 in 10 holiday shoppers are influenced by the internet before making a purchase (with search engines being the most influential).

That means roughly 80% of shoppers that are influenced by the internet are likely typing a keyword into Google prior to making a purchase (that’s why SEO is so important).

Talk about a huge opportunity to increase traffic to your website and gain conversions!

In this guide, you’ll learn the importance of online holiday campaign marketing, effective campaign strategy tips, and examples of companies that have gotten it right (as well as an exclusive opportunity to sign up for our webinar where you’ll learn everything you need to know about holiday campaign marketing!).

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Build a Website Popup in 2 Minutes with Justuno's New Promotion Setup Wizard

Mar 13, 2018 11:26:38 AM | BY: Benny Choy

Everyone in online business, from employee to founder, is constrained by multiple aspects of business. What’s the biggest commonality between us all? Time.

To help digital marketers make better use of their time, we've launched a new Promotion Setup Wizard! Justuno users can now follow a simple process to launch a popup or promotion in just a couple of minutes without any design or coding experience.

Powerful on-site CRO (Conversion Rate Optimization) is key for any online business looking to optimize their website experience. This streamlined setup process will help you, the digital marketer, implement powerful lead capture and conversion focused strategies faster than you ever have before!

Let’s see it in action.

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How This Mobile Conversion Strategy Boosted Sales for LuMee, Kim Kardashian’s Favorite Phone Case Company

Mar 8, 2018 10:50:35 AM | BY: Benny Choy

LuMee’s phone case started, like all great products, from a need. Portable and powerful lighting is a necessity not only for professional photographers like LuMee founder, Allan Shoemake, but also for the mini-photoshoots everyone takes to share their moment on social media. (Commonly known as the selfie)

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6 High-Converting Website Popups to Launch using Justuno Pre-Built Templates

Mar 1, 2018 11:47:11 AM | BY: Grant Thomas

Whether you’re running an ecommerce business, blog, SaaS company or service oriented business, chances are you’re focusing on converting daily website visitors into new leads and ultimately sales.

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6 E-Commerce Marketing Campaigns to Launch with Shopify Popups (Backed by Data)

Feb 13, 2018 2:04:20 PM | BY: Jenna Ochoa

What’s holding you back from doubling your revenue from your Shopify store?

Data insight.


The tools you’re using to run your business should be returning information to you about your customers, sales and performance.


From that information you can build an actionable plan to optimize your ecommerce site.


This post is going to roundup some of the best use cases of using your Shopify popups to increase conversions!

So feel free to study, tear-down, copy, tweak and implement the following tactics to your Justuno + Shopify marketing strategy.

 

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2018 Sales and Marketing Calendar for E-Commerce

Feb 8, 2018 3:13:03 PM | BY: Grant Thomas

 

Planning out your 2018 marketing strategy is one of the simplest ways to set yourself up for success this year. To help you identify key sales dates and holidays, the Justuno team has put together a helpful marketing calendar specifically for ecommerce retailers! 

This promotional calendar will help you plan for the biggest sales days of the year so you can implement effective marketing campaigns, ecommerce promotions, and sales. Scroll down passed the calendar for helpful insight on seasonal trends and buying patterns. 

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E-Commerce Conversion Strategy: Our Promotional Campaign Prescription for RXBar

Feb 5, 2018 3:43:57 PM | BY: Benny Choy

This series is inspired by our partner, Rejoiner’s, #pushingemailfwd campaign, if you’re interested in their posts check them out here.

At Justuno we’re human beings too. (shocking I know) As such, we have online brands we enjoy and want to see perform well. We go through the process of liking their ads, recommending their products to all of our friends, you know, the whole nine yards. Taking that brand loyalty a step further, and also leveraging inspiration from Rejoiner’s Allbird’s post- we’re going to examine the on-site experience of one our favorite brands - RXBAR.

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How to Use Gamification as a Customer Retention Tool

Jan 25, 2018 12:00:00 AM | BY: Beth Foster

Today’s customer wants an engaging experience with your store, and gamification is the way to achieve it. While gamification is often recognized as an acquisition tool, it’s usefulness doesn’t stop there -- it can also be a highly effective tool in retaining your customers.

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10 Valentine's Day Marketing Ideas That You and Your Shoppers Will Love

Jan 22, 2018 4:31:44 PM | BY: Grant Thomas

Valentine’s Day is the first major sales date of the year for retailers so we want to make sure you’re prepared for the next few weeks of increased demand. Last year, Valentine’s Day sales totaled nearly $20 Billion in the U.S. alone. This post features 10 tips to help you maximize Valentine’s Day sales and start the year off right!

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How to Calculate the Number of Email Signups You Should be Collecting

Jan 10, 2018 4:31:24 PM | BY: Jenna Ochoa

As marketers, we focus a lot of attention on KPI’s.

Here at Justuno, we believe there’s value in paying attention to the conversion of all the marketing work you’re doing. 

And we like to measure that by % of traffic converted to email.

How many email signups are you capturing?

This should be one of your top KPI's and a constant metric you use to monitor your marketing success.

Why?

I’ll get into that below. But first, let’s look at why capturing email is important in the first place. (If you think you already know this, feel free to skip ahead to where it makes sense.)

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