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Omnichannel Marketing in eCommerce: Time is Money

Aug 8, 2017 7:00:00 AM | BY: Benny Choy

 

As an eCommerce retailer your time is, quite literally, money. With all of these separate marketing channels how do you divide your hours? Let’s get something straight first, omnichannel marketing is a given. What changes between the vast multitude of sites is your voice and how you position yourself. Ask yourself some questions.

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How Backstage.com Uses Geo-Targeting to Convert

Aug 3, 2017 7:36:47 AM | BY: Jenna Ochoa

Geo-targeting is a very powerful conversion optimization tactic that lots of businesses may disregard.

You don't have to be a brand with an international presence or a retailer with multiple brick-and-mortar locations.

The beauty of geo-targeting is that as long as you have website traffic coming from different locations (wherever that may be) - you can capture that data and show your visitors a personalized message based on where they are!

As a result, your visitors will be incentivized to further engage because the offer is more personal. Yes, this is an example of the marketing "buzz word": personalization.

Let's look at how Justuno user, Backstage.com, implemented this optimization strategy and what results they saw:

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10 Marketing Tips for Boosting Back to School eCommerce Sales

Aug 1, 2017 6:00:00 AM | BY: Grant Thomas

Back-to-school shopping is here and it presents a huge opportunity for retailers to cash in on increased shopping demand.

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How to Create a Free Shipping Threshold Offer on Shopify and Shopify Plus [VIDEO]

Jul 27, 2017 8:46:42 AM | BY: Jenna Fortunato

When it comes to marketing to shoppers on your site, direct and relevant communication is going to yield the biggest return. A marketing message with content personalized to a particular shopper's session is the ultimate dream for retailers. 

That dream is now a reality! Justuno offers Shopify retailers and agencies the ability to incorporate cart values into both design and targeting. This opens up so many possibilities to deliver true 1:1 marketing messages throughout the shopping experience. 

In this post,we'll show you how to deliver a personalized promotion that tells shoppers the additional dollar amount needed to unlock a free shipping offer with the goal of converting more sales and increasing average order value! 

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Lead Magnet Tips and Resources to Quickly Build a Powerful Content Upgrade

Jul 18, 2017 10:30:00 AM | BY: Grant Thomas

This post is a part of a series focusing on lead magnets and how you can use them to build your email list. If you haven't read the first post, 10 Lead Magnet Ideas for an Irresistable Email Opt In Offer, give it a read before diving into this post. 

I'll wait while you go check it out!

via GIPHY

Ok, now that you’ve got some great ideas on the types of content to create, let’s review how to make this your highest converting lead magnet campaign ever!

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10 Lead Magnet Ideas for an Irresistable Email Opt In Offer

Jul 5, 2017 3:34:41 PM | BY: Grant Thomas

Digital marketers can create more sales opportunities by focusing on email lead capture. More contacts to market to means more chances for a sale. The value of an email address lies in direct, sales oriented communication that drives revenue. It may differ from business to business but email still remains king when it comes to marketing ROI.

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Mobile SEO Cheat Sheet for Mobile Pop Ups

Jun 22, 2017 12:00:00 AM | BY: Grant Thomas

On January 10, 2017, Google updated policies on mobile pop ups, overlays, and interstitials. This update caused quite a stir in the digital marketing realm largely due to misinterpretation of the new criteria that Google provided. 

With all of the confusion around the update, I wrote an article back in August 2016 (later updated in January 2017) so marketers could gain a better understanding of what to do with the mobile experience rather than evoke fear with scary headlines. 

If you havent already, give the article on Google's mobile pop up policies here

Below, I've provided a cheat sheet to help you implement Google friendly mobile pop up campaigns. 

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5 Alternatives to Offering a Discount as your Email Signup Incentive

Jun 19, 2017 6:00:00 AM | BY: Katherine Raz

These days, discounts and free shipping offers are considered par-for-the-course in e-commerce marketing. In order to entice customers and keep them coming back, you have to rely on frequent dollars or percentage-off offers in your marketing.

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Summer Marketing Guide: 6 Ways to Drive More Sales this Summer

Jun 12, 2017 12:49:53 PM | BY: Grant Thomas

Summer has arrived which has us all excited! Who doesn’t enjoy beautiful weather, the outdoors and that sweet smell of sunscreen? Actually, some of you reading this may not be looking forward to summer as much as the rest of us. The summer months are notoriously known for being the slowest sales months for e-commerce retailers.

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The Guide to Running Effective Discount Promotions and Coupons on Shopify

May 25, 2017 9:00:00 AM | BY: Grant Thomas

5 years ago, "coupon" was a dirty word to many online retailers. While coupons and discounts were viewed as necessary, there was a negative stigma attached to them. 

Today, things have changed. Discounts and coupons are consistently used by almost all retailers and are now viewed as an effective tool for driving tons of sales.

Why? As a shopper, you get a clear, monetary benefit. As a retailer, couponsprovide an to incentivize shoppers to purchase, create brand loyalty, and get crafty with your promotional marketing. 

In this post, we'll cover:

  • The benefits of coupon promotions
  • How to use coupon promotions to drive sales
  • How to create coupons in Shopify to fit your promotional needs
  • How to control coupon distribution and why you should be

Let's get started!

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