5 Ways to Utilize GeoTargeting in Your Marketing Campaigns

May 16, 2017 9:51:33 AM | BY: Guest Post

It doesn’t take a marketing expert to know that marketing is a complex endeavor. With so many moving pieces, it can be hard to decide what you should focus on. What mediums do you prioritize? How do you narrow down your target audience? How do you rank better on search engines? Should you have a social media campaign? And if so, which social media platform should drive that campaign? And where in the world do you even begin to dig into this stuff?

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2017 E-Commerce Promotional Calendar: Holidays and Key Sales Dates

Jan 18, 2017 12:03:17 PM | BY: Grant Thomas

It's a new year and that means a new e-commerce promotional calendar! This calendar provides a quick summary of every key sales date and holidays that you should be aware of this year along with a few key statistics to help you with your seasonal promotions. 

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7 E-Commerce Sales Promotions that are Perfect for Converting Holiday Shoppers

Dec 2, 2016 2:35:32 PM | BY: Grant Thomas

 

With the holiday shopping season still very much in swing, it's a great time to take a look at a few examples of high converting sales promotions from established e-commerce businesses. I've put together a list of different types of e-commerce promotions that you can use to drive more sales during the remainder of the holiday season! 

Holiday Themed Email Pop Ups

One of the biggest misconceptions when it comes to promotions during the holiday season is that you have to run a lot of different promotions, offer huge discounts, and constantly change your promotional messaging. 

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4 Commonly Overlooked Opportunities to Maximize Holiday Traffic Conversion

Oct 19, 2016 11:26:47 AM | BY: Erik Christiansen

During Q4, marketing budgets increase substantially in large part to drive more traffic. This is why it's more important than ever to focus further effort and resources to converting daily website traffic into marketing leads and sales.

Here are some 4 easy-to-follow campaign strategies to compliment your offsite marketing initiatives this 2016 holiday season.

Before we jump into it, here are three key questions to ask yourself:

  • Benchmarks - How many emails are you capturing from daily traffic?
  • Adwords - How are you engaging with this segment with the highest bounce rate? 
  • Holiday Marketing Emails -Are you reinforcing your email message onsite?
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5 Tips for Boosting Engagement and Conversions this Halloween

Oct 4, 2016 1:36:00 PM | BY: Grant Thomas

Costumes, candy, and decorations, Halloween is an incredibly fun holiday. It is also the 4th biggest shopping holiday for ecommerce which means it’s a big opportunity for sales!

Here are 3 reasons why every online retailer, regardless of what they are selling, needs to gear up for Halloween sales.

  • Halloween shopping revenue is expected to reach $8.4 million in 2016. (Source)
  • It gives you a reason to re-engage leads and previous customers
  • 25% of holiday shoppers will buy products for the holidays before Halloween

The Halloween season is not just a time to sell Halloween related products, it’s also a great time to get ready for Black Friday and Cyber Monday.

Don’t ignore this valuable period of increased traffic to collect new email leads, close sales, and test out your holiday marketing strategy. Here are 5 tips for driving more online sales this Halloween season.

 
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5 Holiday Marketing Tactics that Increase E-Commerce Sales Conversions

Oct 3, 2016 8:00:00 AM | BY: Grant Thomas

The holiday season is officially here! This may have you excited, frightened, or a combination of both. With seasonal traffic set to spike and an increase in e-commerce sales opportunities, this is the perfect time to invest in conversion rate optimization. Last year, online sales during the holidays increased by 13%, and retailers are anticipating even more growth this year.

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5 Tips for Creating High Converting Exit Pop Ups

Sep 27, 2016 11:14:18 AM | BY: Grant Thomas

As digital marketers, we’re all trying to convert a higher percentage of our website traffic. This is especially true when it comes to bounce traffic, leaving visitors, and cart abandonment. This is why you’re using exit pop ups, and if you’re not, you should be.

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How We Work with Agencies to Achieve Mind-Blowing Client Success

Sep 19, 2016 3:22:42 PM | BY: Mat Bingham

Over the past few months, we’ve ramped up our agency partner program and I’ve had the pleasure of working with some very talented people. We’ve been working with agencies who focus on design, email marketing, conversion rate optimization, PPC, and sometimes all of the above.

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The 5-Step Checkout Optimization Guide to Prep for Black Friday

Sep 12, 2016 8:00:00 AM | BY: Allen Burt

We all know Black Friday as the opening of the Christmas shopping season and one of the crazies weekends to be a shopper and/or a store owner.

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2016 E-Commerce Holiday Promotional Calendar: Key Sales Dates and Helpful Tips

Sep 6, 2016 9:59:44 AM | BY: Grant Thomas

 

It's a New Year. Get the 2017 E-Commerce Promotional Calendar E-Book!

 

The holiday season will be here soon and as a retailer, this can be both exciting and scary. On one hand, the opportunity to make money during the holiday shopping season is astonishing. E-commerce holiday revenue accounts for up to 30% of a retailer's total annual revenue. 

On the other hand, this 2-3 month window for holiday shopping requires a lot of preparation, promotional marketing, conversion rate optimization, and execution. To ease some of the stress you may be feeling, I've provided a list of all important e-commerce sales dates along with some tips on how to engage and market to your shoppers. We'll also be rolling out new holiday content every week this months so stay tuned!

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