<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=192061487988692&amp;ev=PageView&amp;noscript=1">

6 E-Commerce Marketing Campaigns to Launch with Shopify Popups (Backed by Data)

Feb 13, 2018 2:04:20 PM | BY: Jenna Ochoa

What’s holding you back from doubling your revenue from your Shopify store?

Data insight.


The tools you’re using to run your business should be returning information to you about your customers, sales and performance.


From that information you can build an actionable plan to optimize your ecommerce site.


This post is going to roundup some of the best use cases of using your Shopify popups to increase conversions!

So feel free to study, tear-down, copy, tweak and implement the following tactics to your Justuno + Shopify marketing strategy.

 

READ FULL POST >

2018 Sales and Marketing Calendar for E-Commerce

Feb 8, 2018 3:13:03 PM | BY: Grant Thomas

 

Planning out your 2018 marketing strategy is one of the simplest ways to set yourself up for success this year. To help you identify key sales dates and holidays, the Justuno team has put together a helpful marketing calendar specifically for ecommerce retailers! 

This promotional calendar will help you plan for the biggest sales days of the year so you can implement effective marketing campaigns, ecommerce promotions, and sales. Scroll down passed the calendar for helpful insight on seasonal trends and buying patterns. 

READ FULL POST >

E-Commerce Conversion Strategy: Our Promotional Campaign Prescription for RXBar

Feb 5, 2018 3:43:57 PM | BY: Benny Choy

This series is inspired by our partner, Rejoiner’s, #pushingemailfwd campaign, if you’re interested in their posts check them out here.

At Justuno we’re human beings too. (shocking I know) As such, we have online brands we enjoy and want to see perform well. We go through the process of liking their ads, recommending their products to all of our friends, you know, the whole nine yards. Taking that brand loyalty a step further, and also leveraging inspiration from Rejoiner’s Allbird’s post- we’re going to examine the on-site experience of one our favorite brands - RXBAR.

READ FULL POST >

How to Use Gamification as a Customer Retention Tool

Jan 25, 2018 12:00:00 AM | BY: Beth Foster

Today’s customer wants an engaging experience with your store, and gamification is the way to achieve it. While gamification is often recognized as an acquisition tool, it’s usefulness doesn’t stop there -- it can also be a highly effective tool in retaining your customers.

READ FULL POST >

10 Valentine's Day Marketing Ideas That You and Your Shoppers Will Love

Jan 22, 2018 4:31:44 PM | BY: Grant Thomas

Valentine’s Day is the first major sales date of the year for retailers so we want to make sure you’re prepared for the next few weeks of increased demand. Last year, Valentine’s Day sales totaled nearly $20 Billion in the U.S. alone. This post features 10 tips to help you maximize Valentine’s Day sales and start the year off right!

READ FULL POST >

How to Calculate the Number of Email Signups You Should be Collecting

Jan 10, 2018 4:31:24 PM | BY: Jenna Ochoa

As marketers, we focus a lot of attention on KPI’s.

Here at Justuno, we believe there’s value in paying attention to the conversion of all the marketing work you’re doing. 

And we like to measure that by % of traffic converted to email.

How many email signups are you capturing?

This should be one of your top KPI's and a constant metric you use to monitor your marketing success.

Why?

I’ll get into that below. But first, let’s look at why capturing email is important in the first place. (If you think you already know this, feel free to skip ahead to where it makes sense.)

READ FULL POST >

How to Extend Customer Loyalty Beyond The Holidays and Into 2018

Jan 9, 2018 9:20:29 AM | BY: Cara Hogan

The holidays are a strange time for many ecommerce companies.  

You have a huge influx of new buyers purchasing gifts for family and friends -- which is great! But at the same time, you know these new customers are probably just one-offs. In fact, roughly 80% of first-time holiday buyers will never make a second purchase from your brand.

Because they’re buying a gift for someone else, holiday customers may not return to your website after they make their first purchase. But that doesn’t mean you should give up. Instead, you just have to change up your marketing tactics after the holidays are over.

Don’t let a one-time holiday buyer make a purchase and then slip away forever. With the right ecommerce marketing strategy, you can actually entice them to buy again -- converting them into your newest loyal customer.

READ FULL POST >

The Top-Performing Q4 Ecommerce Promotion Designs

Jan 3, 2018 2:18:44 PM | BY: Jenna Ochoa

Q4 is madness for any ecommerce retailer or online business. Not only is it shopping season, but it’s a challenging time for your business to pull out all the last stops to try and rake in some end-of-the-year sales.

There’s not a more important time than the last three months of the year to have your online acquisition and nurture strategy well-oiled and converting.

Here at Justuno, we wanted to take a peek inside our users’ Q4 performance and pick out the highest-converting ecommerce popup promotion designs, analyze them, and outline why they might be a good idea for you to implement, too.

One note: I only considered promotions with more than 10,000 sessions so we could be sure there were a lot of data to back up the conversion rate. At Justuno, we define as session as a unique visitor’s entire duration of your site followed by 30 minutes of inactivity. You can find out how we define the terms we use within Justuno in our Glossary here >

After omitting all of the top-converting promos under 10,000 sessions, I was left with 8 promotions that led the pack.

Let’s have a look at each:

READ FULL POST >

How to Create a Dynamic Cart Value Offer on Shopify and Shopify Plus [VIDEO]

Dec 19, 2017 5:00:00 AM | BY: Grant Thomas

When it comes to marketing to shoppers on your site, direct and relevant communication is going to yield the biggest return. A marketing message with content personalized to a particular shopper's session is the ultimate dream for retailers. 

READ FULL POST >

Agency Checklist: 6 Must-Do Items for Next Year’s Client Marketing Strategy

Dec 13, 2017 3:09:45 PM | BY: Jenna Ochoa

Christmas is just a little over a week away! Before you get into relaxation-mode, I wanted to put together a checklist for you to make sure you’re confident in your clients’ marketing for next year.

I’m writing this more for marketing agencies that use Justuno, however if you are a brand that handles marketing all in-house and/or an owner who manages your own marketing: READ ON!

These items certainly apply to you, too.

Each item can be distilled down to a marketing “best practice” so it applies to any type of marketer.

Now, back to agencies: before you have your goal-setting meeting with clients in Q1, here are a few checklist items to make sure you have all the necessary elements in place for your client to be successful in the New Year...

READ FULL POST >

Popular Posts

Subscribe To Justuno

Try Justuno For Free

SIGN UP FOR FREE