Mobile SEO Cheat Sheet for Mobile Pop Ups

Jun 22, 2017 12:00:00 AM | BY: Grant Thomas

On January 10, 2017, Google updated policies on mobile pop ups, overlays, and interstitials. This update caused quite a stir in the digital marketing realm largely due to misinterpretation of the new criteria that Google provided. 

With all of the confusion around the update, I wrote an article back in August 2016 (later updated in January 2017) so marketers could gain a better understanding of what to do with the mobile experience rather than evoke fear with scary headlines. 

If you havent already, give the article on Google's mobile pop up policies here

Below, I've provided a cheat sheet to help you implement Google friendly mobile pop up campaigns. 

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5 Alternatives to Offering a Discount as your Email Signup Incentive

Jun 19, 2017 6:00:00 AM | BY: Katherine Raz

These days, discounts and free shipping offers are considered par-for-the-course in e-commerce marketing. In order to entice customers and keep them coming back, you have to rely on frequent dollars or percentage-off offers in your marketing.

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Summer Marketing Guide: 6 Ways to Drive More Sales this Summer

Jun 12, 2017 12:49:53 PM | BY: Grant Thomas

Summer has arrived which has us all excited! Who doesn’t enjoy beautiful weather, the outdoors and that sweet smell of sunscreen? Actually, some of you reading this may not be looking forward to summer as much as the rest of us. The summer months are notoriously known for being the slowest sales months for e-commerce retailers.

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The Guide to Running Effective Discount Promotions and Coupons on Shopify

May 25, 2017 9:00:00 AM | BY: Grant Thomas

5 years ago, "coupon" was a dirty word to many online retailers. While coupons and discounts were viewed as necessary, there was a negative stigma attached to them. 

Today, things have changed. Discounts and coupons are consistently used by almost all retailers and are now viewed as an effective tool for driving tons of sales.

Why? As a shopper, you get a clear, monetary benefit. As a retailer, couponsprovide an to incentivize shoppers to purchase, create brand loyalty, and get crafty with your promotional marketing. 

In this post, we'll cover:

  • The benefits of coupon promotions
  • How to use coupon promotions to drive sales
  • How to create coupons in Shopify to fit your promotional needs
  • How to control coupon distribution and why you should be

Let's get started!

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5 Ways to Utilize GeoTargeting in Your Marketing Campaigns

May 16, 2017 9:51:33 AM | BY: Guest Post

It doesn’t take a marketing expert to know that marketing is a complex endeavor. With so many moving pieces, it can be hard to decide what you should focus on. What mediums do you prioritize? How do you narrow down your target audience? How do you rank better on search engines? Should you have a social media campaign? And if so, which social media platform should drive that campaign? And where in the world do you even begin to dig into this stuff?

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2017 E-Commerce Promotional Calendar: Holidays and Key Sales Dates

Jan 18, 2017 12:03:17 PM | BY: Grant Thomas

It's a new year and that means a new e-commerce promotional calendar! This calendar provides a quick summary of every key sales date and holidays that you should be aware of this year along with a few key statistics to help you with your seasonal promotions. 

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7 E-Commerce Sales Promotions that are Perfect for Converting Holiday Shoppers

Dec 2, 2016 2:35:32 PM | BY: Grant Thomas

 

With the holiday shopping season still very much in swing, it's a great time to take a look at a few examples of high converting sales promotions from established e-commerce businesses. I've put together a list of different types of e-commerce promotions that you can use to drive more sales during the remainder of the holiday season! 

Holiday Themed Email Pop Ups

One of the biggest misconceptions when it comes to promotions during the holiday season is that you have to run a lot of different promotions, offer huge discounts, and constantly change your promotional messaging. 

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4 Commonly Overlooked Opportunities to Maximize Holiday Traffic Conversion

Oct 19, 2016 11:26:47 AM | BY: Erik Christiansen

During Q4, marketing budgets increase substantially in large part to drive more traffic. This is why it's more important than ever to focus further effort and resources to converting daily website traffic into marketing leads and sales.

Here are some 4 easy-to-follow campaign strategies to compliment your offsite marketing initiatives this 2016 holiday season.

Before we jump into it, here are three key questions to ask yourself:

  • Benchmarks - How many emails are you capturing from daily traffic?
  • Adwords - How are you engaging with this segment with the highest bounce rate? 
  • Holiday Marketing Emails -Are you reinforcing your email message onsite?
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5 Tips for Boosting Engagement and Conversions this Halloween

Oct 4, 2016 1:36:00 PM | BY: Grant Thomas

Costumes, candy, and decorations, Halloween is an incredibly fun holiday. It is also the 4th biggest shopping holiday for ecommerce which means it’s a big opportunity for sales!

Here are 3 reasons why every online retailer, regardless of what they are selling, needs to gear up for Halloween sales.

  • Halloween shopping revenue is expected to reach $8.4 million in 2016. (Source)
  • It gives you a reason to re-engage leads and previous customers
  • 25% of holiday shoppers will buy products for the holidays before Halloween

The Halloween season is not just a time to sell Halloween related products, it’s also a great time to get ready for Black Friday and Cyber Monday.

Don’t ignore this valuable period of increased traffic to collect new email leads, close sales, and test out your holiday marketing strategy. Here are 5 tips for driving more online sales this Halloween season.

 
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5 Holiday Marketing Tactics that Increase E-Commerce Sales Conversions

Oct 3, 2016 8:00:00 AM | BY: Grant Thomas

The holiday season is officially here! This may have you excited, frightened, or a combination of both. With seasonal traffic set to spike and an increase in e-commerce sales opportunities, this is the perfect time to invest in conversion rate optimization. Last year, online sales during the holidays increased by 13%, and retailers are anticipating even more growth this year.

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