Costumes, candy, and decorations, Halloween is an incredibly fun holiday. It is also the 4th biggest shopping holiday for ecommerce which means it’s a big opportunity for sales!
Here are 3 reasons why every online retailer, regardless of what they are selling, needs to gear up for Halloween sales.
- Halloween shopping revenue is expected to reach $8.4 million in 2016. (Source)
- It gives you a reason to re-engage leads and previous customers
- 25% of holiday shoppers will buy products for the holidays before Halloween
The Halloween season is not just a time to sell Halloween related products, it’s also a great time to get ready for Black Friday and Cyber Monday.
Don’t ignore this valuable period of increased traffic to collect new email leads, close sales, and test out your holiday marketing strategy. Here are 5 tips for driving more online sales this Halloween season.