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Mastering A/B Testing: When to Run an A/B Test

Oct 12, 2017 12:00:00 AM | BY: Ryan Emond

By now most marketers have at least heard that they need to integrate testing into their process for developing new promotions and advertising.

You have probably heard the terms ‘A/B testing’, ‘A/B/n testing’, or ‘Multivariate testing’. You may have even done a little bit of research into what each of these things are. Let me save you some time:

  • ‘A/B’ and ‘A/B/n’ testing are essentially the same thing. They are both testing one specific variable change to see the impact of that change.
  • A Multivariate test is any test wherein you are testing the impact of multiple variable changes are once. The hint is in the name itself: multi (many) variate (variables).
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The Google AdWords Hack You’re Missing in your Marketing Strategy

Oct 4, 2017 5:18:18 PM | BY: Jenna Ochoa

Is AdWords a part of your marketing strategy?

Businesses make an average of $3 for every $1.60 they spend on AdWords.

With Justuno, you can take that $3 and double it with the same ad spend!

The tactic is to show specific offers to people visiting from your specific campaigns, and you can do that with our tool.

Let’s check it out:

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Quick Guide To Offering Free Shipping As A Small Business

Oct 4, 2017 9:17:08 AM | BY: Ecomdash

The holidays are the most profitable time of year for ecommerce business owners. For a successful holiday season, it is necessary to differentiate your business from your competitors. One way to draw in customers, and gain a competitive edge, is through offering free shipping. According to the Walker Sands 2017 Future of Retail survey, free shipping is the number one incentive for consumers to shop online.  

As a small, ecommerce business, the question is how do you offer free shipping without sacrificing profits and efficiency? The answer lies in the right combination of ensuring you aren’t overextending your budget and creating enticing offers. Use this list of tips to give you some ideas on how to offer free shipping as a small business.

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The Simple, Underrated Hack to Higher ROI from Facebook Ads

Sep 27, 2017 1:16:28 PM | BY: Jenna Ochoa

I used to think that Facebook conversions happened when FB Ads reporting told me my ads converted.

Check out the ad dashboard from a Justuno client using our solution on their site.

 

 

The conversion results aren’t so great.

Now, they’re serving up a targeted unobar to visitors from this specific ad campaign and have already seen registrations increase!

Did you know that with Justuno, you can extend the life of your Facebook Ads and increase the ROI of your ad campaigns?

Once a user clicks through on one of your ads, what additional messaging are you displaying (to ONLY those visitors) to help push them further down your conversion funnel?

Let me show you what I’m talking about:

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5 Ways to Leverage Brand Voice and Stand Out from the Competition

Sep 22, 2017 12:00:00 AM | BY: Benny Choy

With over $23 trillion in sales done in Ecommerce, how do you distinguish yourself from the competitors? A huge resonating trend in Ecommerce is having an established brand voice. Everything from your product catalog down to your tweets are part of your ‘image’ and it’s important to maintain that image. When a customer thinks of ‘good looking shoes’ or ‘comfiest shirts’ you want them to think of you first. What you need is a clear, consistent brand voice.

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3 Hidden Fields and Example Use Cases for More Targeted Marketing

Sep 20, 2017 1:31:23 PM | BY: Jenna Ochoa

One of Justuno’s most powerful features - hidden fields - is something I’ve come to realize many of our agencies and clients may not know how to use.

Maybe you know they’re there...but how can you use them correctly?

In today’s quick post, I’m going to outline some of our hidden field options and how you can leverage them in your current marketing campaigns.

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Take Your Black Friday / Cyber Monday Revenue to the Next Level with These 3 Offers

Sep 13, 2017 12:28:09 PM | BY: Jenna Ochoa

It’s time to start thinking about what offers you’re going to run for the Black Friday / Cyber Monday weekend.

You may have a marketing campaign that worked well for you last year or you may be looking for something fresh, but plausible (i.e. not a nightmare to implement).

This post will show you 3 easy-to-set-up offers that you can run for BFCM, and hopefully give you some inspiration on how to fit them into your conversion strategy for the busiest online shopping weekend of the year!

***Please note, these offers are easy to set up for Shopify or Shopify Plus users. For other ecommerce platforms, it does require a bit of custom code, so coding knowledge is required! See the end of this post for contacting your dedicated Justuno rep.

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Open. Click. Convert: Why Mirroring Your Email Messaging Onsite Works

Sep 6, 2017 12:43:44 PM | BY: Jenna Ochoa

One of the highest ROI strategies we’ve seen among our Justuno users is also probably the most simple: mirroring email messaging onsite.

That means, when you send out an email to your list, take that exact message you’ve produced and mirror it onsite. Examples of types of messages you could mirror:

  • Discount codes (not unique codes, but general codes like Welcome or Discount codes)
  • Free shipping offer / threshold
  • Holiday messaging / offer
  • Limited time sale

Reinforcing these types of messages onsite actually helps convert. Let’s explore why:

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SEO Best Practices for Website Popups, Overlays, and Interstitials

Aug 30, 2017 12:00:00 AM | BY: Grant Thomas

There’s been a lot of talk surrounding the effect that popups, overlays, modals, and interstitials have on SEO and SERP rankings. With Google’s focus on improving the user experience of organic search and the increased usage of these marketing practices, we’ve provided a helpful guide to marketing effectively with these tools while being in compliance with Google and other search engines.

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The Versatile Unobar: 10 Effective Use Cases for Website Notification Bars

Aug 29, 2017 11:00:00 AM | BY: Grant Thomas

In the realm of onsite marketing, the website notification bar is often overlooked. Although many digital marketers are using bars and banners on their websites, the fact is, they could be doing more to engage their current website traffic.

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