The Guide to Running Effective Discount Promotions and Coupons on Shopify

May 25, 2017 9:00:00 AM | BY: Grant Thomas

5 years ago, "coupon" was a dirty word to many online retailers. While coupons and discounts were viewed as necessary, there was a negative stigma attached to them. 

Today, things have changed. Discounts and coupons are consistently used by almost all retailers and are now viewed as an effective tool for driving tons of sales.

Why? As a shopper, you get a clear, monetary benefit. As a retailer, couponsprovide an to incentivize shoppers to purchase, create brand loyalty, and get crafty with your promotional marketing. 

In this post, we'll cover:

  • The benefits of coupon promotions
  • How to use coupon promotions to drive sales
  • How to create coupons in Shopify to fit your promotional needs
  • How to control coupon distribution and why you should be

Let's get started!


The 4 Most Important Shopify Product Updates for Your Ecommerce Store

May 3, 2017 11:06:50 AM | BY: Grant Thomas

"Ecommerce retailers who use a discount code are 8x more likely to make a sale." - 

This is just one of the enlightening stats that the Justuno team learned at this year’s UNITE conference, which was held two weeks ago here in our hometown of San Francisco, CA .

That stat obviously made us happy, since we’re in the business of helping you successfully offer discounts and coupons! (More on that below…)

What’s more, the Justuno team listened and learned and left inspired - reeling to hop on the development train that Shopify’s running.

They announced many, many exciting things for ecommerce companies, but we’ve picked the top four that are most applicable to Justuno users.


How to Add Website Pop Ups on Your Shopify Checkout Pages

Mar 1, 2017 3:22:16 PM | BY: Grant Thomas

Shopify is an excellent e-commerce platform for both retailers who are just starting out and established businesses looking to scale their growth. As an established veteran in the Shopify app store, Justuno has grown alongside the ecommerce platform. Our team is well-versed in Shopify’s capabilities and have built solutions with the platform and retailer in mind.


Local's Guide to San Francisco for Shopify Unite 2017

Feb 23, 2017 2:51:58 PM | BY: Grant Thomas

San Francisco is full of beautiful views, history, and culture. The Justuno team whipped up this list of things to do while in San Francisco. If you're in town for Shopify Unite, you should hit some of our favorite spots! 


Justuno Integrates with to Provide Powerful Email List Growth Solutions for E-Commerce

Aug 9, 2016 9:34:27 AM | BY: Grant Thomas


Justuno has recently integrated with to accelerate email list growth and expand the reach of highly targeted marketing emails. The traffic conversion tool allows marketers to convert a higher percentage of website visitors into new email leads. These newly acquired emails are automatically pushed into so businesses can immediately and effectively market to these high value leads.


10 Spectacular Shopify Plus Stores and the Design Agencies Behind Them

Jul 28, 2016 12:06:33 PM | BY: Grant Thomas

E-commerce has evolved. Today's e-commerce businesses need to showcase their products in a unique way that not only represents their brand but also primarily focuses on driving sales. Shopify Plus is a fantastic platform to accomplish this difficult task that many e-commerce retailers face.


How Rad Power Bikes Increased Sales Conversion by 32% with Two Simple Tactics

May 25, 2016 8:00:00 AM | BY: Grant Thomas


Since 2007, Seattle-based Rad Power Bikes has been changing the transportation game one e-bike at a time. They offer the most versatile line of electric bicycles at an accessible price point compared to other e-bike manufacturers. Rad Power Bikes has not only created bicycles suitable for commutes, but a vehicle that can replace a car for city dwellers.

I recently talked with Tyler Collins, VP of Sales and Marketing at Rad Power Bikes, about the company’s recent success, growth & lead generation, and ecommerce sales strategy. Here’s a summary of the topics we discussed below.


Automated Holiday Promotions for Shopify

May 5, 2016 3:58:36 PM | BY: Erik Christiansen


Justuno is excited to announce our latest partnership with Kit; your Shopify Automated Marketing Assistant! As a retailer, your sales and promotions are based around a revolving holiday calendar. Now with Kit and Justuno, never miss another opportunity to engage and convert visitors with a holiday promotion.


15 Top-Rated Shopify Apps that Upgrade your eCommerce Business

Dec 8, 2015 9:15:30 AM | BY: Grant Thomas

Shopify is an excellent ecommerce platform for businesses of any size. It’s accessible and affordable for the new ecommerce startup and also offers an enterprise solution for growing and large businesses with Shopify Plus.

One of the great things about Shopify is their extensive selection of apps. The library is huge so I've made it super simple for you to find the top Shopify apps to maximize your business's success. Here are 15 top rated Shopify Apps that upgrade your ecommerce business



Why Every Business Should Use Pop Ups to Drive Engagement and Conversions

Oct 20, 2015 9:59:51 AM | BY: Grant Thomas

It’s pretty obvious by now that pop ups are a key part of driving conversions for some of the top online brands and businesses. Yet many are still skeptical of the benefit that pop up overlays can provide in both lead generation and overall sales conversion. 

You may be looking to drive your visitors to subscribe to your mailing list or check out your clearance section. You also may want to drive individuals to purchase by providing promo codes. These are all actions that you want to encourage visitors to take and pop ups provide the most effective way to accomplish this.


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