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A/B Test: How Shopify Plus Merchant, The GLD Shop, Increased Conversions by 400%

Aug 30, 2017 2:05:14 PM | BY: Ryan Emond

Sometimes in A/B testing, it’s obvious what you need to test.

A full-screen takeover vs. a popup.

And sometimes, minor changes in design, text, CTA or timing make a drastic impact on engagement and conversion.

An image with lots of negative space around it vs. a closeup.

Maybe that seems minor...but is it?

Luckily for digital marketers, you have the ability to hypothesize and A/B test those hypotheses to make sure that what we’re doing is our correct course of action.

Just the phrase “A/B test” tends to bring a negative connotation with it and we feel your pain. It takes long enough, usually, to get the first version of something up...so entertaining the idea of building an alternate version just to test seems daunting.

The good news is, your A/B tests don’t have to be anything crazy - they can be minor tweaks which produce big results.

Testing ensures that even when you aren’t sure what to do you can still act. Don’t worry about if your test doesn’t confirm what you wanted it to - all data is good data.

My team has made ‘all data is good data’ our guiding star. By following that star, giving ourselves room to fail, and iterating on what our testing tells us we are able to build to big wins.

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How Shopify Plus Client Ridge Wallet Converted 4.9% with a Geo-Targeted Mobile Offer

Aug 23, 2017 3:49:22 PM | BY: Jenna Ochoa

Mobile popups are one of our hottest topics as of late.

Yes, Google changed their algorithm and it affects mobile popups.

No, you won’t get dinged if you use them...correctly.

In fact, here’s a great resource you can review - a Moz Whiteboard Friday article about popups, overlays, interstitials, and SEO.

Today’s post features a great example from Justuno user and Shopify Plus client, Ridge Wallet.

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Good Things come in Pairs: Upselling and Cross-selling on Shopify

Aug 9, 2017 1:46:13 PM | BY: Jenna Ochoa

Ever wonder why we’re called Justuno?

Because our platform solution offers many conversion features consolidated into one app.

This enables you, as a retailer, to work on increasing your sales with ONE app.

Today’s post will show you how Justuno Shopify Plus customer, The GLD Shop, uses Justuno to cross-sell their customers by offering them an additional product when a specific item is added to cart.  

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Omnichannel Marketing in eCommerce: Time is Money

Aug 8, 2017 7:00:00 AM | BY: Benny Choy

 

As an eCommerce retailer your time is, quite literally, money. With all of these separate marketing channels how do you divide your hours? Let’s get something straight first, omnichannel marketing is a given. What changes between the vast multitude of sites is your voice and how you position yourself. Ask yourself some questions.

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How to Create a Free Shipping Threshold Offer on Shopify and Shopify Plus [VIDEO]

Jul 27, 2017 8:46:42 AM | BY: Jenna Fortunato

When it comes to marketing to shoppers on your site, direct and relevant communication is going to yield the biggest return. A marketing message with content personalized to a particular shopper's session is the ultimate dream for retailers. 

That dream is now a reality! Justuno offers Shopify retailers and agencies the ability to incorporate cart values into both design and targeting. This opens up so many possibilities to deliver true 1:1 marketing messages throughout the shopping experience. 

In this post,we'll show you how to deliver a personalized promotion that tells shoppers the additional dollar amount needed to unlock a free shipping offer with the goal of converting more sales and increasing average order value! 

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The Guide to Running Effective Discount Promotions and Coupons on Shopify

May 25, 2017 9:00:00 AM | BY: Grant Thomas

5 years ago, "coupon" was a dirty word to many online retailers. While coupons and discounts were viewed as necessary, there was a negative stigma attached to them. 

Today, things have changed. Discounts and coupons are consistently used by almost all retailers and are now viewed as an effective tool for driving tons of sales.

Why? As a shopper, you get a clear, monetary benefit. As a retailer, couponsprovide an to incentivize shoppers to purchase, create brand loyalty, and get crafty with your promotional marketing. 

In this post, we'll cover:

  • The benefits of coupon promotions
  • How to use coupon promotions to drive sales
  • How to create coupons in Shopify to fit your promotional needs
  • How to control coupon distribution and why you should be

Let's get started!

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The 4 Most Important Shopify Product Updates for Your Ecommerce Store

May 3, 2017 11:06:50 AM | BY: Grant Thomas

"Ecommerce retailers who use a discount code are 8x more likely to make a sale." - 


This is just one of the enlightening stats that the Justuno team learned at this year’s UNITE conference, which was held two weeks ago here in our hometown of San Francisco, CA .


That stat obviously made us happy, since we’re in the business of helping you successfully offer discounts and coupons! (More on that below…)


What’s more, the Justuno team listened and learned and left inspired - reeling to hop on the development train that Shopify’s running.


They announced many, many exciting things for ecommerce companies, but we’ve picked the top four that are most applicable to Justuno users.

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How to Add Website Pop Ups on Your Shopify Checkout Pages

Mar 1, 2017 3:22:16 PM | BY: Grant Thomas

Shopify is an excellent e-commerce platform for both retailers who are just starting out and established businesses looking to scale their growth. As an established veteran in the Shopify app store, Justuno has grown alongside the ecommerce platform. Our team is well-versed in Shopify’s capabilities and have built solutions with the platform and retailer in mind.

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Local's Guide to San Francisco for Shopify Unite 2017

Feb 23, 2017 2:51:58 PM | BY: Grant Thomas

San Francisco is full of beautiful views, history, and culture. The Justuno team whipped up this list of things to do while in San Francisco. If you're in town for Shopify Unite, you should hit some of our favorite spots! 

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Justuno Integrates with Rare.io to Provide Powerful Email List Growth Solutions for E-Commerce

Aug 9, 2016 9:34:27 AM | BY: Grant Thomas

 

Justuno has recently integrated with Rare.io to accelerate email list growth and expand the reach of highly targeted marketing emails. The traffic conversion tool allows marketers to convert a higher percentage of website visitors into new email leads. These newly acquired emails are automatically pushed into Rare.io so businesses can immediately and effectively market to these high value leads.

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