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Omnichannel Marketing in eCommerce: Time is Money

Aug 8, 2017 7:00:00 AM | BY: Benny Choy


As an eCommerce retailer your time is, quite literally, money. With all of these separate marketing channels how do you divide your hours? Let’s get something straight first, omnichannel marketing is a given. What changes between the vast multitude of sites is your voice and how you position yourself. Ask yourself some questions.


How Facebook Custom Audiences Can Help You Find Your Most Valuable Customers

Mar 15, 2017 9:13:11 AM | BY: Sarah Karney

Every marketer knows that pots of gold aren't found at the end of rainbows — they're found at the end of well-honed and executed strategies. If you’re not incorporating social media as an essential piece of your business’s online sales strategy, you’re missing out on a significant opportunity to earn your share of this treasure.

With its built-in audience of 1.23 billion active daily users, Facebook is especially valuable for online businesses who want to test messaging, grow brand awareness and target specific audiences to increase revenue.

As Facebook’s algorithm continues to evolve, organic reach has become nearly nonexistent, meaning brands must leverage Facebook’s advertising platform if they want their content to reach customers.


Ecommerce Social Media Marketing Trends to Focus on in 2017

Feb 22, 2017 8:36:02 AM | BY: Patrick Foster

Here’s a not-so-secret fact – when it comes to ecommerce marketing (and even marketing in general), social media is playing a more dominant role that ever. Both marketers and businesses are taking full advantage of the medium – and you should be too. But they way we use social media is constantly changing, and it pays to stay abreast of the latest trends and user behavior. If you’re looking to fine-tune your ecommerce social media strategy for 2017, here are some areas in which you should be investing some time and budget.


How to Create a Loyalty Program that Customers Love

Aug 16, 2016 9:19:43 AM | BY: Guest Post

Imagine this: your customers keep coming back to you. They frequently buy the latest products from your store. AND they invite their friends, too, because they love to spread the word about you.


3 Creative Referral Programs to Learn From

Mar 22, 2016 10:04:14 AM | BY: Tracy Vides

Referral programs are one of those marketing ploys that businesses use as a “by-the-way” effort towards growing customers. In most cases, too little thought, time and resources are invested in crafting referral programs that recognize the needs of one’s customers while taking into account the unique aspects of one’s business simultaneously.

The numbers speak for themselves. According to research by Gigaom, just 39% of marketers use referral programs on a regular basis. However, nearly 43% of the ones who do use referrals find over 35% of their new customers coming from these programs.

So what do those 43% of marketers do differently? How do they break the tired old mold of “Refer a friend and get X”? There’s definitely something more than the usual worn-out lines that prompt that level of interest and engagement.

Read on to find out.


Host a Spring Egg Hunt + Easter Themed Promotions Now Available!

Mar 19, 2015 1:51:00 PM | BY: Erik Christiansen

With Easter just a few weeks away, it's time to brighten up your store with some pastel! Implement your Easter promotions with vibrantly themed banners and tabs from Justuno! We've also got some excellent promotional ideas that you can easily implement on your website in just a matter of minutes. Feel free to check out our current Easter promotion on the Justuno site. Who knows, you may just find an egg that's full of surprises!


Free November Webinars: Justuno Education, Tips, and Tricks

Oct 30, 2014 2:39:00 PM | BY: Grant Thomas

Interested in learning about social incentive marketing? Want to learn about Justuno's new features? Then check out our upcoming free webinars in the month of November! Join Justuno Vice-President of Sales, Corey Snow, as he presents the benefits of social incentive marketing and how you can use the social marketing tool, Justuno, to increase sales and build your customer base. 


Dummies Guide on how to use Google Hangouts for your business

Oct 8, 2014 10:23:00 AM | BY: Erik Christiansen

Google hangouts can be a great tool to engage with your customers, there's just one problem.... it can be really frustrating to figure out and a complete waste of time. So, after hours and hours of wasted man hour figuring out how to use Google hangouts, here's our notes from Justuno. Please let us know if you find out anything contrary that may help :)


5 Simple Ways to Get Instagram & Pinterest Followers

Oct 7, 2014 2:11:00 PM | BY: Erik Christiansen


Instagram and Pinterest continue to gain popularity mainly due to consumers reacting well to visual content. According to a study by Forrester*, Instagram has 58X more engagement per follower than Facebook and 120X more engagement per follower than Twitter. According to Digitas**, 70% of brand engagement is generated by users, not brands. You need to be marketing through these platforms. Here are 5 ways that you can get more Instagram and Pinterest followers by improving your content and using social marketing tools. 



The SURGE of E-commerce

Sep 19, 2014 1:59:00 PM | BY: Grant Thomas

Coca-Cola has brought back SURGE! Oh, this brings me back to 1997 when my mom didn’t allow the citrus-flavored soft drink in our fridge so I had to go over to my friend’s house just to get a sip of that sweet nectar. And as quickly as it showed up, it was gone. SURGE cans and bottles were discontinued in 2002 and the fountain syrup, shortly after in 2003.

With influence from “SURGE Movement”, an online community, Coca-Cola decided to reintroduce SURGE. As of September 15th, 2014, SURGE is now available only on Amazon in 12 packs of 16oz cans. The recent announcement has toothpaste companies fist pumping and mothers, like my own, frantically panicking. All jokes aside, the re-release has some implications for social media and e-commerce.

Check out SURGE on Amazon


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