Coca-Cola has brought back SURGE! Oh, this brings me back to 1997 when my mom didn’t allow the citrus-flavored soft drink in our fridge so I had to go over to my friend’s house just to get a sip of that sweet nectar. And as quickly as it showed up, it was gone. SURGE cans and bottles were discontinued in 2002 and the fountain syrup, shortly after in 2003.
With influence from “SURGE Movement”, an online community, Coca-Cola decided to reintroduce SURGE. As of September 15th, 2014, SURGE is now available only on Amazon in 12 packs of 16oz cans. The recent announcement has toothpaste companies fist pumping and mothers, like my own, frantically panicking. All jokes aside, the re-release has some implications for social media and e-commerce.
Check out SURGE on Amazon