Instagram and Pinterest continue to gain popularity mainly due to consumers reacting well to visual content. According to a study by Forrester*, Instagram has 58X more engagement per follower than Facebook and 120X more engagement per follower than Twitter. According to Digitas**, 70% of brand engagement is generated by users, not brands. You need to be marketing through these platforms. Here are 5 ways that you can get more Instagram and Pinterest followers by improving your content and using social marketing tools.