Successful e-commerce businesses tend to start with a great story. This episode of the eCommerce in the Trenches podcast is no exception. Ian Sturgeon, President of Double Under Wonder, Joins JD to share his story of creating the world's most customizable jump ropes!
Ian discusses how he started his business, identifying his target market, why competing on price is not always feasible or the direction to go, and the importance of personality when connecting with consumers online.
As a fitness enthusiast myself, I really enjoyed this episode. There are a ton of takeaways for online retailers at any stage of the game.