Quick Video: 3 Simple Ways to Create Urgency and Increase Sales Conversion

Jul 22, 2016 9:54:21 AM | BY: Robbie Hammett

Some of the best conversion rate optimization tactics use elements of human psychology and buyer behavior. It makes sense. Any time you can tap into the process of human decision making and influence these decisions, it’s something to consider when it comes to driving sales.

In this article, we’ll be focusing on the urgency principle, how you can use it as a sales conversion tool, and a step by step tutorial on how to add urgency to your shopping experience.

At the bottom of this article, I've included a short video on how to set up our favorite urgency tactic: the countdown timer!


Where Retention Meets Loyalty: Growing and Preserving Customer Lifecycles

Jul 20, 2016 9:00:15 AM | BY: Guest Post

In the ecommerce world, you often see terms like “retention” and “customer loyalty” thrown around in the same context.  The danger with this, however, is that these two terms are not interchangeable.  While it’s true that they are quite closely connected, each words focuses on a different perspective within the B2C relationship.


How to Save Time on Email Marketing for E-commerce

Jul 13, 2016 10:31:33 AM | BY: Guest Post

This is a guest post by Joshua Reyes


As an eCommerce professional, time can become your worst enemy as you find the clock ticking past the regular 9-5.

It's no secret that email marketing has become a necessity, with every dollar spent on email offering a $44 return, according to ExactTarget. However, if you're not careful, your email marketing agenda can feel like its taking up your whole week. The good news is that email marketing doesn't have to be a mammoth task if you use your time wisely. Implement these time saving tools and tips the next time you have email marketing weighing on you:


10 Ways to Drive E-Commerce Sales During Slow Online Shopping Months

Jul 11, 2016 3:13:37 PM | BY: Grant Thomas

Summer has arrived which means consumers are more prone to be travelling, spending time outdoors, and taking part in activities that divert their attention from all of the online shopping they should be doing! It’s no surprise that the summer months are the slowest when it comes to e-commerce sales, dipping by as much as 30% from top sales months like December.


The Hidden Secrets To Build, Manage and Profit From An E-commerce Website

Jul 7, 2016 2:08:46 PM | BY: Guest Post


Can changing a few words increase your page conversions 158%?

Jun 27, 2016 8:00:00 AM | BY: Guest Post


Guest Post written by Justin Christianson of Conversion Fanatics

In marketing we can’t assume anything.  You can’t assume some things are going to work better than others and you can’t assume what works for someone else will work for you.

Assumptions in most cases will lead to certain death of a marketing campaign.

There is however ONE thing we can safely assume and that is visitors to our site don’t know what they should do next.

For that we have to basically tell our visitors what to do and lead them down the path of least resistance to our end goal, which is usually to give us money.

To do it we leverage strategically placed calls to action.



Bizzy + Justuno: A step-by-step guide to the perfect ecommerce conversion funnel

Jun 22, 2016 7:00:00 AM | BY: Guest Post

You’ve already discovered that lead capture tools will drive business growth. Now, perfectly timed emails are the other piece of the growth puzzle for your ecommerce business.


The Top Three Fulfillment Models in Ecommerce

Jun 20, 2016 8:00:00 AM | BY: Guest Post


5 E-Commerce Case Studies on Email List Growth and Sales Conversion

Jun 16, 2016 11:22:36 AM | BY: Joe Liu

There are plenty of things that occupy your time when running an e-commerce store but there are certain areas that deserve more focus. The most important aspects of e-commerce to focus on right now are email capture, sales conversion, and shopping cart abandonment.

These 5 case studies below touch on all three of these key areas and will give you applicable strategy on how to drive more revenue with your business.



5 Ways to Win Back Your Customer's Attention

Jun 13, 2016 11:32:34 AM | BY: Guest Post

In ecommerce there are different types of shoppers who need to be approached in different ways. Understanding your audience’s expectations will help you create a better on-site experience, keep your customers for longer and earn their loyalty so that they return over and over again.


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