Marketplaces Vs. Your Own Ecommerce Store

Posted by Grant Thomas

Oct 24, 2014 1:59:46 PM

Where should you be selling your products? With online marketplaces like Amazon, eBay and Etsy, you may feel compelled to sell your products through high traffic sites. However, if you’re looking to grow a sustainable business and create your own marketable brand, you need to have your own online store. Let’s take a look at the pro’s and cons of online marketplaces. I’ll also explain why having your own online store is key for ecommerce marketing and customer acquisition.

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Google+: The Sleeper in Social Media Marketing

Posted by Grant Thomas

Oct 23, 2014 11:33:00 AM

 

Google+ has continually taken a back seat to other social networks like Facebook and Twitter but it has become the sleeper in social media marketing. With a large user base, synchronization with everything Google, and active communities, Google+ is a great platform to interact with and grow your fanbase. I talked with Justuno user and active Google+ authority, Brad Irvin from Hippiebutter.com, about his experience with the platform, why you should be using it, and how you can build your Google+ page with social marketing tools.

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Introducing our latest targeting rule - "Scroll past a certain point on your page"

Posted by Travis Logan

Oct 22, 2014 7:24:00 PM


Some of our customers have asked us "Is there a way to have the tab or popup show once the user has scrolled our web page down below the main fold?"

Well now there's a way, watch this quick video demonstration on how to setup a targeting rule for it.

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Topics: Behavioral Targeting

Top 3 Promotional Campaigns for Ecommerce Conversion Optimization

Posted by Grant Thomas

Oct 21, 2014 8:59:00 AM

Justuno's campaigns feature lets you segment your onsite promotions and achieve specific results. Here are the top campaigns that you can run on your site to build your email list, convert sales, and increase social fans. 

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New Ecommerce Marketing Campaigns

Posted by Grant Thomas

Oct 21, 2014 8:53:00 AM

We are proud to announce the release of the new Justuno Dashboard along with some fantastic new features guaranteed to take your onsite promotions and ecommerce marketing to the next level. Our very own Jenna will take you on a short tour of the newly organized dashboard in this video below.

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Dummies Guide on how to use Google Hangouts for your business

Posted by Erik Christiansen

Oct 8, 2014 10:23:00 AM

Google hangouts can be a great tool to engage with your customers, there's just one problem.... it can be really frustrating to figure out and a complete waste of time. So, after hours and hours of wasted man hour figuring out how to use Google hangouts, here's our notes from Justuno. Please let us know if you find out anything contrary that may help :)

 
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Topics: Social Marketing

5 Tips on How to Get Instagram & Pinterest Followers

Posted by Erik Christiansen

Oct 7, 2014 2:11:00 PM

 

Instagram and Pinterest continue to gain popularity mainly due to consumers reacting well to visual content. According to a study by Forrester*, Instagram has 58X more engagement per follower than Facebook and 120X more engagement per follower than Twitter. According to Digitas**, 70% of brand engagement is generated by users, not brands. You need to be marketing through these platforms. Here are 5 ways that you can get more Instagram and Pinterest followers by improving your content and using social marketing tools

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Topics: Social Marketing, Social Tool Tips, Instagram

7 Ways to Optimize E-Commerce Conversions with Onsite Promotions

Posted by Grant Thomas

Oct 2, 2014 3:54:00 PM

New research suggests that for every $92 spent on driving traffic to a website, only $1 is spent on optimizing conversion rates to maximize sales. Website traffic is useless unless you're able to capitalize on it; It's time to rework your e-commerce marketingWe've outlined 7 successful onsite promotional campaigns from clients which have resulted in increased sales conversions, email opt-ins, Facebook likes, Twitter followers, and decreased abandoned shopping carts.

 

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Topics: Website Conversion, Promotions

How to Increase Sales Conversions: Focus on Your Cart and Checkout Pages

Posted by Grant Thomas

Oct 1, 2014 4:04:00 PM

According to 21 separate studies provided by Baymard Institute*, 67.75% of online shopping carts are abandoned. How do you prevent visitors from abandoning their shopping carts?  I’ll answer this question and provide some tips on how you can improve your shopping cart and checkout pages with new technology for ecommerce conversion optimization. 

Justuno Tip #1: Make Them an Offer They Can’t Refuse

Run a promotion that alerts visitors of any discounts or offers that you are currently running. We see the highest rate of conversions when promotions are run on the cart and checkout pages. Here is the breakdown:

#1 Checkout (35% of Conversions)

#2 Shopping Cart (28% of Conversions)

#3 Homepage (18% of Conversions)

#4 Other (19%)

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Topics: Social Tool Tips, Website Conversion

Rock.com Reduces Excess Inventory by 65% While Building Email List by 300%

Posted by Grant Thomas

Sep 25, 2014 1:02:00 PM

With a killer domain name and seven years of online staying power, Rock.com is the #1 place to go for authentic music and entertainment merch! As a seasoned retailer, Rock.com's lead singer, Steve Newman, found our e-commerce marketing tool to improve his business and customer experience.

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Topics: Success Stories, Email Marketing

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