The Beginner’s Guide to Ecommerce Promotions

May 2, 2016 7:30:00 AM | BY: Grant Thomas

Promotions have been a stable sales strategy in retail since, well the beginning of time. Some say that it started with the Mesopotamian tribes bartering deals back in 6000 BC. While promotions have changed substantially since then, the goal remains the same: to drive an exchange of goods, or in our case, Sales.

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4 Best Practices to Gain Control of Your Retail Inventory & Operations

Apr 18, 2016 9:22:46 AM | BY: Jake Gasaway

With $1.1 trillion in working capital tied up in inventory, it’s no secret that many retail businesses struggle with inventory management. If you feel like your inventory processes are underoptimized and you don’t have a good handle on stock quantities across all your sales channels, you’re not alone. In fact, over a quarter of retailers Stitch Labs recently surveyed said a comprehensive and accurate view of inventory in their warehouse(s) was the most helpful back-end functionality to improve their operations. If you’re operating without this visibility, your business efficiencies are falling behind. So, how do you know it’s time to upgrade your processes?

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Justuno Promotional Calendar: Key Dates in 2016

Apr 13, 2016 10:55:45 AM | BY: Grant Thomas

Running effective e-commerce promotions takes some planning and with some of the biggest sales opportunities on the horizon, we thought we'd help you out with a calendar of key dates! 

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How to Build a Massive Email List with these 5 Tools

Apr 6, 2016 9:51:06 AM | BY: Grant Thomas

Email marketing is the bread and butter of all of your marketing campaigns. Why? Email is the most direct and personal form of communication that you can have with subscribers, leads, and customers. Email marketing platforms now have the necessary tools to segment subscribers and deliver relevant emails that drive results.

However, your emails are nothing without an email list to send them to. So who’s emails should you try to get? Your website visitors of course! These are people who most likely have interest in what you are selling and you have the opportunity to convert them into an email subscriber. Email capture on your website is so important and you must actively engage visitors to build your list.

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5 Easy Ways to Increase Email Open Rates

Mar 29, 2016 12:00:35 PM | BY: Grant Thomas

 

How do you get people to open your emails? While there isn't a definitive science to the mastery of high open rates, we do know some surefire ways to increase your email open rates. With the help of some email marketing experts, I've put together a short list of 5 simple ways to increase your email open rates.

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3 Creative Referral Programs to Learn From

Mar 22, 2016 10:04:14 AM | BY: Tracy Vides

Referral programs are one of those marketing ploys that businesses use as a “by-the-way” effort towards growing customers. In most cases, too little thought, time and resources are invested in crafting referral programs that recognize the needs of one’s customers while taking into account the unique aspects of one’s business simultaneously.

The numbers speak for themselves. According to research by Gigaom, just 39% of marketers use referral programs on a regular basis. However, nearly 43% of the ones who do use referrals find over 35% of their new customers coming from these programs.

So what do those 43% of marketers do differently? How do they break the tired old mold of “Refer a friend and get X”? There’s definitely something more than the usual worn-out lines that prompt that level of interest and engagement.

Read on to find out.

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Justuno's Visitor Guide to San Francisco for Shopify Unite

Mar 17, 2016 12:38:18 PM | BY: Grant Thomas

San Francisco is full of beautiful views, history, and culture. The Justuno team whipped up this list of things to do while in San Francisco. If you're in town for Shopify Unite, you should hit some of our favorite spots! Enjoy the city and please feel free to leave your own favorite spots in the comments. We'll be sure to add them!

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65 E-Commerce Statistics about Consumer Psychology

Mar 15, 2016 7:00:00 AM | BY: Grant Thomas

There are a bunch of aspects to running an e-commerce business but when you boil it down, everything comes back to how your website, brand, and products are perceived by consumers. You can have your own assumptions of what will work but how do you really know what's going to drive a shopper to convert into a sale? 

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Official Justuno Austin Office Cichlid Fish Tank

Mar 14, 2016 9:17:55 AM | BY: Travis Logan


Austin's latest employees include snails, catfish, cichlids, sharks and barbs:

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How to Improve your Email Marketing: 5 Tips from 5 Email Marketing Experts

Mar 10, 2016 11:12:19 AM | BY: Grant Thomas

Email marketing if done correctly, is by far, the most effective channel for 1:1 communication with subscribers, leads, and customers. But the inbox is a competitive space and standing out can be difficult. So how can you improve email marketing and send better emails?

I recently asked 5 email marketing experts "What is one tip for improving email marketing campaigns?" Below are the responses.  

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