7 Ecommerce Tips to Drive Back to School Sales

Posted by: Grant Thomas  | Aug 20, 2015 10:30:00 AM

We are right in the thick of back to school shopping season which is a huge opportunity for online retailers. Back to school sales have increased by an average of 15% every year over the last 5 years and the growth shows no sign of slowing down. There’s still time to generate buzz and convert some sales. Here are 7 tips to maximize ecommerce success this back to school season.

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Topics: Website Conversion, Promotions

Matthew Ramos of Garlic Shaker Talks Ecommerce Success, Kickstarter and Content Marketing

Posted by: Grant Thomas  | Aug 17, 2015 8:30:00 AM

Garlic Shaker has created a simple way to peel garlic without the hassle. With their recent Kickstarter campaign launch, I spoke with Co-Founder of Garlic Shaker, Matthew Ramos, about their amazing product, building a community, and how they run their e-commerce business. 

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Topics: Success Stories

3 Behavioral Insights to Help Your Ecommerce Site Sell More

Posted by: Guest Post  | Aug 12, 2015 10:19:31 AM

This is a guest post from Tracy Vides. 

 

At last count, there were anywhere between 12 and 24 million ecommerce stores live on the internet. The actual number of ecommerce sites worldwide is not monitored by anybody, but one can say with reasonable confidence that the figure lies somewhere between those two extremes.

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Topics: Website Conversion, Ecommerce

3 Simple Ways to Combat Cart Abandonment with Overlays

Posted by: Grant Thomas  | Aug 10, 2015 1:10:00 PM

We are all well aware that cart abandonment is a big problem for online retailers. To get a clearer idea of the magnitude of pain that cart abandonment causes ecommerce businesses, let’s take a look at some stats.

  • On average 68%, of shopping carts are abandoned. (Baymard)

  • The average online conversion rate is around 3%. (CPC Strategy)

  • Cart abandonment single handedly costs online retailers $18 Billion in lost revenue each year. (VWO)

When discussing cart abandonment, it’s clear that this is a huge problem, but it also provides a significant opportunity to generate more sales. This common misconception with cart abandonment is that once a visitor leaves items behind, the sale is gone. This isn’t the case at all. Sometimes people just aren’t ready to buy which leads me to the first way to tackle this problem: Get an email.

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Topics: Promotions

How These 6 Shopify Retailers Use Overlays to Drive Sales

Posted by: Grant Thomas  | Aug 5, 2015 12:28:00 PM

Generating leads and sales in ecommerce is a tough game. Every day, you get traffic and 98% of that traffic never converts into a lead or sale. So what is the best way to convert more of that traffic? The key lies in engaging shoppers while they are on your site and providing value in different ways. The top ecommerce brands engage their traffic with overlays.

I spend a lot of time researching how brands use promotions to drive sales. Recently took a look at these 6 Shopify retailers to see how they use promotional overlays to generate leads and sales from everyday traffic. These are simple tactics that any retailer can implement today.

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Topics: Promotions, Shopify

5 Tools Every Online Fashion Retailer Must Use

Posted by: Grant Thomas  | Jul 7, 2015 11:51:00 AM

The fashion ecommerce sector has seen a meteoric rise over the last few years. No surprises here, this trend is set to continue with an increase of 18% in overall sales in 2015. While online fashion retail has made apparel and accessories of any kind accessible to individuals all over the world, ecommerce entrepenuers still face some huge problems along with new competitors popping up daily. To help you tackle these problems, We’ve provided 5 tools that every fashion retailer must be using. Let’s jump right in!

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Topics: Ecommerce

10 Creative Ways to Drive Engagement with your Online Store

Posted by: Grant Thomas  | Jul 2, 2015 9:30:14 AM

Getting your visitors and customers to engage with your brand can be difficult. Engagement involves three different aspects. First, you must provide relevant products and content for your target market. Second, shoppers must see value in what you offer or else they'll find that somewhere else on the web. Lastly, you must create trust between you and your shoppers. Here are 10 ways to drive engagement with your online store so you can create and develop lasting customer relationships. 

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Topics: Ecommerce

6 Ways Online Fashion Retailers Rapidly Acquire New Customers

Posted by: Grant Thomas  | Jun 23, 2015 9:11:17 AM

Online fashion retailers face a ton of competition and new stores are popping up daily. To stay relevant, brands have to find new ways to provide value to their shoppers aside from their products. The top fashion retailers now focus on creating a great shopping experience. This can be done in a variety of ways, but today, we’ll take a look at on-site promotions. Here are six different ways that fashion retailers use on-site promotions to convert visitors into customers.

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Topics: Ecommerce

Bigcommerce Launches Enterprise Solution for High-Volume Retailers

Posted by: Grant Thomas  | May 14, 2015 10:46:51 AM

Earlier this week, our valued partner, Bigcommerce, launched its brand new platform, Bigcommerce Enterprise, which exciting news for growing and high-volume retailers. The enterprise solution is perfect for retailers who are looking to scale their business without incurring massive infrastructure and IT costs in the process. Let's take a closer look Bigcommerce Enterprise. 

The enterprise solution boasts some terrific new features including advanced security, access to enterprise level integrations, and exclusive access to the support team. 

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Topics: BigCommerce

5 Key Traits of a Successful Promotion

Posted by: Grant Thomas  | May 12, 2015 2:07:00 PM

A portion of my day is devoted to perusing the web in search for great promotional campaigns. I view hundreds of promotions every week and have seen the full spectrum of offers, the good and the bad. Throughout this process, I've pinpointed the 5 characteristics that make a promotion successful along with the simple tweaks you can make to get your promotional campaigns back on track!

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Topics: Website Conversion

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