5 Tips for Creating High Converting Exit Pop Ups

Sep 27, 2016 11:14:18 AM | BY: Grant Thomas

As digital marketers, we’re all trying to convert a higher percentage of our website traffic. This is especially true when it comes to bounce traffic, leaving visitors, and cart abandonment. This is why you’re using exit pop ups, and if you’re not, you should be.

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How We Work with Agencies to Achieve Mind-Blowing Client Success

Sep 19, 2016 3:22:42 PM | BY: Mat Bingham

Over the past few months, we’ve ramped up our agency partner program and I’ve had the pleasure of working with some very talented people. We’ve been working with agencies who focus on design, email marketing, conversion rate optimization, PPC, and sometimes all of the above.

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Why Pop Ups Rock with Rock.com

Sep 14, 2016 3:10:40 PM | BY: Erik Christiansen

 

Steve Newman of Rock.com was like many other website owners who felt that pop ups were annoying and debated adding to his ecommerce website. The benefits of increased email lead capture and sales conversion simply did not seem to outweigh a potential negative customer experience.

And then, Steve reluctantly added a pop up to his Rock.com...his opinion changed.

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The 5-Step Checkout Optimization Guide to Prep for Black Friday

Sep 12, 2016 8:00:00 AM | BY: Allen Burt

We all know Black Friday as the opening of the Christmas shopping season and one of the crazies weekends to be a shopper and/or a store owner.

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Optimizing Website Pop Ups with A/B Tests: Do Images Increase Conversion Rates?

Sep 8, 2016 11:48:10 AM | BY: Robbie Hammett

I believe it was DaVinci that once said "images increase the effectiveness of marketing campaigns", and since, that wisdom has been rarely questioned..until now.

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2016 E-Commerce Holiday Promotional Calendar: Key Sales Dates and Helpful Tips

Sep 6, 2016 9:59:44 AM | BY: Grant Thomas

The holiday season will be here soon and as a retailer, this can be both exciting and scary. On one hand, the opportunity to make money during the holiday shopping season is astonishing. E-commerce holiday revenue accounts for up to 30% of a retailer's total annual revenue. 

On the other hand, this 2-3 month window for holiday shopping requires a lot of preparation, promotional marketing, conversion rate optimization, and execution. To ease some of the stress you may be feeling, I've provided a list of all important e-commerce sales dates along with some tips on how to engage and market to your shoppers. We'll also be rolling out new holiday content every week this months so stay tuned!

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The Dynamic Duo: Two E-Commerce Promotions Every Retailer Should Use

Aug 30, 2016 11:58:46 AM | BY: Joe Liu

I work with online retailers on an everyday basis and the #1 question I receive is:

What should I do to improve my conversion rates? 

While there are many different things you can do in the realm of conversion rate optimization, I like to keep things simple and stick to practices that get quick and impactful results.

Below, I've outlined the two e-commerce promotions that I recommend on a daily basis to successful online retailers. These tactics are specifically designed to convert a higher percentage of website traffic and drive more sales. Without further ado, here's the dynamic duo!

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Google's Updated 2017 Policies on Mobile Pop Ups, Overlays and Interstitials

Aug 24, 2016 4:46:06 PM | BY: Grant Thomas

Nearly two years ago, I wrote an article on Google's Policies on Pop Ups and Marketing Overlays and how it affects SEO. The practices discussed in that article still make sense for marketers today. Google's stance for desktop browsing is simple:

Google allows modal overlays that open within the same window that a visitor is browsing.

Google does not allow pop ups that open in a separate window outside the window the visitor is browsing.

This means that Google sees no problem with using pop ups within the same window to engage visitors. Presenting a pop up or overlay that provides relevant value to the content on the page is viewed as a responsible marketing practice.

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[Quick Video] How to Setup Labor Day Promotions in 2 Minutes

Aug 22, 2016 2:29:21 PM | BY: Jenna Fortunato

VIDEO: How to Setup a Labor Day Promotion 

We're nearing end of summer and the beginning of the busiest shopping days of the year. As an online retailer, this should have you pumped up! The first big sales date is Labor Day weekend (September 3-5). Many online retailers use this holiday weekend to run sales on summer inventory, introduce new fall products, and create buzz leading into the holiday shopping months. 

To make things easy for you, we've added three pre-built promotions for Labor Day. Both promotion design and visitor targeting have been taken care of so all you have to do choose a promotion, add a promo code, and publish!

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[Quick Video] Optimizing Email Pop Ups with A/B Tests: One Step Opt-In vs. Two Step Opt-In

Aug 19, 2016 11:34:41 AM | BY: Robbie Hammett

You're most likely familiar with the two step opt-in email pop up. They are a type of pop up that prompts you with a yes or no question prior to asking for your email. This conversion tactic is popping up all over the web and you may be asking "does a two step pop up produce more conversions?"

There's no better way to get to the find the answer to this question than with an A/B test! Testing is a critical aspect of conversion rate optimization and can be used to improve your pop up's performance. 

In the video below, I'll show you how to properly A/B test a one step opt-in vs a two step opt-in. 

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