Create a Pop Up Promotion Like Pottery Barn!

Posted by: Grant Thomas  | Dec 17, 2014 2:35:59 PM

If you're an online retailer, you are constantly looking for new ways to compete in the highly competitive space of ecommerce. If you're not, you need to be. A great way to see where ecommerce is heading is to look at the industry leaders because they have all of the resources to achieve ecommerce conversion optimization. I recently visited Potterybarn.com for some holiday shopping inspiration and was greeted with a very familiar onsite marketing tactic: A simple promotional pop up to encourage sales and build email lists.

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Topics: App Design, Ecommerce

Google's SEO Policies on Pop Ups and Marketing Overlays

Posted by: Grant Thomas  | Dec 15, 2014 1:38:00 PM

Whether you're a business owner or a marketer, you are always working to improve your site's SEO rankings. With regular updates to Google's SEO policies, it's a constant grind to stay in compliance with all of these rules. We recently received a few questions regarding the SEO implications of using marketing overlays on a website, so here is the rundown on Google's SEO policies regarding pop ups and marketing overlays.

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New Feature: Gated Content Promotions for Social Lead Generation

Posted by: Grant Thomas  | Dec 13, 2014 8:00:00 AM

After seeing a few of our clients use Justuno for gated content, we decided to build in an option to give you more flexibility with your promotional campaigns! Now you can incentivize visitors to subscribe to your emails or become a social fan in exchange for specific, valuable content in just a few simple steps. Implement this social lead generation strategy on your site! I've provided a short tutorial below.

 

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Optimize Ecommerce Conversions and Build a Quality Email List with Onsite Coupons

Posted by: Grant Thomas  | Dec 12, 2014 9:18:00 AM

 

We've recently received some questions about the purpose of offering coupon codes onsite as opposed to offering coupons via email. While Justuno does offer both onsite coupon and email coupon options, I'm here to set the record straight on why we prefer offering coupons onsite and why you should too! 

When using coupons onsite, your main goal is to get visitors to complete purchases. When using Justuno, an additional benefit is acquiring a visitor's email address or another available social action for retargeting purposes. 



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Topics: Social Tool Tips, Website Conversion

Ecommerce Tips: Promotional Marketing Copy for Tabs

Posted by: Grant Thomas  | Dec 5, 2014 9:34:00 AM

Promotional copy can be tricky. It's difficult to determine what language will get your visitors to interact with your calls-to-action and, more importantly, get visitors to complete a purchase. I've provided a few phrases and words to use in your promotional copy to boost your promotional effectiveness. This post is designed to optimize your Justuno promotional tabs but applies to all calls-to-action on your website. 

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Holiday Promotional Campaign Design Contest!

Posted by: Grant Thomas  | Dec 4, 2014 9:48:00 AM

One of the greatest features of Justuno is the ability to design your own pop ups and tabs to fit your promotional marketing strategy. It's also the #1 way to increase interaction with Justuno which results in more emails, social fans, and sales. This year, we've seen some incredible popup and tab designs, and now that the holiday season is here, we see an opportunity for some fun, creativity, and a chance to win a a gift from Hot Dog Collars!

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3 Must Have Onsite Marketing Tools that Increase Sales Conversions

Posted by: Grant Thomas  | Dec 3, 2014 3:31:00 PM

A bunch of time and money is spent on driving traffic to your website. But what are you doing to convert this traffic into sales and leads? New research found that for every $92 spent on driving traffic to a website, only $1 is spent on optimizing conversion rates to maximize sales. This is astounding seeing that ecommerce conversion optimization will directly increase revenue. It's time to adjust your marketing strategy! Here are three onsite marketing tools that will increase sales conversions and improve your onsite shopping experience.  

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Topics: Website Conversion, Ecommerce

Beloved Shirts Increases Email Signups and Social Followers by 337%

Posted by: Grant Thomas  | Dec 1, 2014 10:53:47 AM

 

All over print apparel authority, Beloved Shirts, began using Justuno back in April of 2013 to not only convert sales, but also to develop a customer base for a newly launched ecommerce site. From the beginning, they have fully utilized the capabilties and flexibility of Justuno to enhance their onsite ecommerce marketing steategy. By experimenting with different types of promotions, Beloved Shirts has discovered what works well with their customers and have acheived incredible results:

 

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Topics: Success Stories, Social Tool Tips

Cyber Monday Marketing Strategy: New Tabs and 4 Ecommerce Tips

Posted by: Grant Thomas  | Nov 25, 2014 3:44:00 PM

I know you've been preparing for Cyber Monday for quite some time now but there is still time to make a few adjustments that can make a big difference in sales and future marketing opportunities. Here are four ecommerce tips on how to get your site ready to convert the increased holiday traffic on your site into sales, email leads, and social fans. 

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10 Simple and Effective Pop Up Designs

Posted by: Grant Thomas  | Nov 23, 2014 11:41:00 AM

Having pop up promotions on your site can boost sales, increase email signups, and get you social fans but certain elements about pop ups get overlooked on a regular basis. Popup design can substantially make a difference with your ecommerce marketing strategy. That's why we give our customers the ultimate design tools to take their promotions to the next level. I've provided some examples of simple and effective pop up designs from our retail clients, small and large. 

1. Bell and Barnett

Australian Retailer, Bell and Barnett, sells high quality clothing for the fashion conscious man. The onsite popup matches the clean branding of the site and the all white design stands out from the background image. The promotional copy is direct and shoppers know exactly what is being offered. 

How to Design 
  • Header Graphic: Bell and Barnett uploaded a custom branded header graphic to the Justuno design suite. The ideal size for header graphic is 580px by 100px.
  • Coloring: The white background allows the pop up to stand out while the "Sign Me Up" button matches the color of other call to action buttons on the site. The promotion design fits perfectly with Bell and Barnett's branding.

 

 

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Topics: Website Conversion, Promotions, Ecommerce

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