Dummies Guide on how to use Google Hangouts for your business

Posted by Erik Christiansen

Oct 8, 2014 10:23:00 AM

Google hangouts can be a great tool to engage with your customers, there's just one problem.... it can be really frustrating to figure out and a complete waste of time. So, after hours and hours of wasted man hour figuring out how to use Google hangouts, here's our notes from Justuno. Please let us know if you find out anything contrary that may help :)

 
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Topics: Social Marketing

5 Tips on How to Get Instagram & Pinterest Followers

Posted by Erik Christiansen

Oct 7, 2014 2:11:00 PM

 

Instagram and Pinterest continue to gain popularity mainly due to consumers reacting well to visual content. According to a study by Forrester*, Instagram has 58X more engagement per follower than Facebook and 120X more engagement per follower than Twitter. According to Digitas**, 70% of brand engagement is generated by users, not brands. You need to be marketing through these platforms. Here are 5 ways that you can get more Instagram and Pinterest followers by improving your content and using social marketing tools

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Topics: Social Marketing, Social Tool Tips, Instagram

7 Ways to Optimize E-Commerce Conversions with Onsite Promotions

Posted by Grant Thomas

Oct 2, 2014 3:54:00 PM

New research suggests that for every $92 spent on driving traffic to a website, only $1 is spent on optimizing conversion rates to maximize sales. Website traffic is useless unless you're able to capitalize on it; It's time to rework your e-commerce marketingWe've outlined 7 successful onsite promotional campaigns from clients which have resulted in increased sales conversions, email opt-ins, Facebook likes, Twitter followers, and decreased abandoned shopping carts.

 

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Topics: Website Conversion, Promotions

How to Increase Sales Conversions: Focus on Your Cart and Checkout Pages

Posted by Grant Thomas

Oct 1, 2014 4:04:00 PM

According to 21 separate studies provided by Baymard Institute*, 67.75% of online shopping carts are abandoned. How do you prevent visitors from abandoning their shopping carts?  I’ll answer this question and provide some tips on how you can improve your shopping cart and checkout pages with new technology for ecommerce conversion optimization. 

Justuno Tip #1: Make Them an Offer They Can’t Refuse

Run a promotion that alerts visitors of any discounts or offers that you are currently running. We see the highest rate of conversions when promotions are run on the cart and checkout pages. Here is the breakdown:

#1 Checkout (35% of Conversions)

#2 Shopping Cart (28% of Conversions)

#3 Homepage (18% of Conversions)

#4 Other (19%)

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Topics: Social Tool Tips, Website Conversion

Rock.com Reduces Excess Inventory by 65% While Building Email List by 300%

Posted by Grant Thomas

Sep 25, 2014 1:02:00 PM

With a killer domain name and seven years of online staying power, Rock.com is the #1 place to go for authentic music and entertainment merch! As a seasoned retailer, Rock.com's lead singer, Steve Newman, found our e-commerce marketing tool to improve his business and customer experience.

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Topics: Success Stories, Email Marketing

The SURGE of E-commerce

Posted by Grant Thomas

Sep 19, 2014 1:59:00 PM

Coca-Cola has brought back SURGE! Oh, this brings me back to 1997 when my mom didn’t allow the citrus-flavored soft drink in our fridge so I had to go over to my friend’s house just to get a sip of that sweet nectar. And as quickly as it showed up, it was gone. SURGE cans and bottles were discontinued in 2002 and the fountain syrup, shortly after in 2003.

With influence from “SURGE Movement”, an online community, Coca-Cola decided to reintroduce SURGE. As of September 15th, 2014, SURGE is now available only on Amazon in 12 packs of 16oz cans. The recent announcement has toothpaste companies fist pumping and mothers, like my own, frantically panicking. All jokes aside, the re-release has some implications for social media and e-commerce.

Check out SURGE on Amazon

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Topics: Social Marketing

E-commerce for Auto Parts: How to Market your Store

Posted by Grant Thomas

Sep 19, 2014 8:27:00 AM

Auto parts and accessories have accounted for 10.4% of all online sales in 2014 and the market is expected to grow by up to 14% each year for the next few years. There's no doubt, the auto parts e-commerce market is popular and has loads of potential. With estimated sales of $6.5 billion by 2016, we are seeing more and more online auto parts vendors enter the playing field. So how do you find your place in a competitive marketplace with huge players, small fries, and everything in between? We've provided some insight below to help you build a successful online auto parts store.

Check out these auto parts stores using Justuno to convert website traffic into email subscriptions, social fans, and converted sales.

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What Qualifies as a "Use"?

Posted by Grant Thomas

Sep 18, 2014 3:32:00 PM

 


We at Justuno have received some questions on the definition of a "use" or "incentive". A "use" is when a site visitor interacts with your widget and receives an offer. An interaction with the widget is an email opt-in, Facebook like, Twitter follow, or another available option offered on your promotion. You can present your offer to visitors as many times as you'd like and visitors can view it as much as they want.

A "use" is only recorded when a visitor accepts and receives an offer. If my explanation still has you scratching your head then check out the video below. Our very own Jenna tells you everything you need to know about a "use".

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Topics: Social Tool Tips, Videos

4 Tips For Your Halloween Marketing and Promotional Strategy

Posted by Grant Thomas

Sep 12, 2014 3:34:00 PM

The leaves are changing, school is in session, and Halloween is right around the corner. Fall is finally here and we are here to help you with your seasonal marketing strategy. Last year, Americans spent $7 Billion on Halloween. This is a monster opportunity for all online retailers, regardless of what you're selling. With increased online traffic, you need to capitalize on visitors on your site. Below, you'll find some great tips on how to run promotions, how to increase conversions, and decrease bounce and cart abandonment rates. We're here to help you take full advantage of your online traffic this Halloween. 

Tip#1: Fall and Halloween Themed Promotions

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 Custom Fall and Halloween Tabs

Welcome your site visitors to the party with a dash of Halloween creativity. Luckily, we've got you covered with our special fall season tab designs to get your website in the autumn spirit! Check out all of our available tabs in the Design section of your dashboard to find out Witch tab fits your Halloween & Fall marketing strategy....pun intended. Remember, you can always create and upload your own tabs. Learn how you can have a spooktacular tab on your site by watching the video below:

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Topics: Social Tool Tips, Videos

Understanding Facebook's New Policies on Incentivizing Users

Posted by Grant Thomas

Sep 10, 2014 4:48:00 PM

On August 7th, Facebook implemented some notable changes in its platform policies concerning games and apps as well as proper use of the platform. The changes will specifically impact app developers and businesses who use Facebook to spread content. New policies will go into effect on November 5th, 2014, giving developers some time to make the necessary changes to comply with the new policies. 

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Topics: Social Marketing

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