6 Key Aspects of Ecommerce that are Often Overlooked

Dec 1, 2015 10:32:52 AM | BY: Guest Post


There are no objections that Ecommerce is now a well rooted manner of conducting business and that the area it covers expands every day. Though the principles of Ecommerce remain fundamentally the same, the conditions change along the way dictated by the requirements of the ever growing market, constantly increasing the multitude of different features and services offered. And it is this very multitude that causes neglect of some important features of Ecommerce in general. Here are six key aspects that are often overlooked, something that needs to be remedied as soon as possible.



Video Tutorial: How to Set Up Cyber Weekend Promotions

Nov 26, 2015 11:49:41 AM | BY: Grant Thomas

Watch this short 3-step process of how to set up your cyber weekend promotions. We've created a pre-built on site promotion aimed at converting Black Friday and Cyber Monday shoppers.


Download the Holiday Conversion Optimization Guide Today!

Nov 25, 2015 1:22:21 PM | BY: Grant Thomas

Last year, holiday shopping accounted for $102 billion in revenue. This was 23.4% of total annual ecommerce revenue.


Each year, as the Holiday season appraoches, ecommerce activity skyrockets. This is your opportunity to drive some serious sales, engage existing customers, and acquire new ones—we’re here to help!



Using Traffic Source Segmentation to Boost Website Conversions and Marketing ROI

Nov 24, 2015 2:17:31 PM | BY: Grant Thomas

Every day, you deal with website traffic from multiple sources. We can determine different characteristics of visitors based on traffic source. For example, traffic from Facebook ads will primarily be first time visitors who are likely to be window shopping.


Convert More Sales with Black Friday And Cyber Monday Promotion Themes

Nov 19, 2015 8:31:55 AM | BY: Grant Thomas

Black Friday and Cyber Monday are guaranteed to bring increased levels of traffic to your website but that's only half of the battle. In order to drive website conversions you need effective on site marketing. 


How to Prevent Shopping Cart Abandonment and Convert More Sales this Holiday Season

Nov 16, 2015 11:03:49 AM | BY: Grant Thomas

The holiday season is here which is great news! For online retailers, this shopping season is the biggest opportunity to generate revenue. This increased traffic also means that shopping cart abandonment will occur at high rates. 

Cart abandonment is such a pesky problem but let’s view it as an opportunity. Cart abandonment results in $18 Billion in lost revenue annually (source) which means a lot of money is left on the table.

If we can reduce cart abandonment just slightly, this can result in hundreds and even thousands of dollars in additional monthly revenue. Let's take a look at how you can turn cart abandoners into paying customers this holiday season!


How to Set Up the KUTOA Cart Abandonment Strategy

Nov 12, 2015 12:54:58 PM | BY: Erik Christiansen

Welcome, if you are joining us from my LinkedIn conversion optimization post about KUTOA I'm glad you made the choice to invest time into your current website traffic. Now, let's get started... We've created a video on how you can set up the exact conversion campaign that Joey is running today. 


2015 Holiday Marketing Calendar with Sales Promotion Ideas and Resources

Nov 10, 2015 12:04:50 PM | BY: Grant Thomas

The Holiday season is here and as an online retailer, you've got a lot on your mind. Last year, holiday shopping accounted for $102 billion in revenue. This was 23.4% of total annual ecommerce revenue! (source) Clearly, the holiday season is a huge opportunity to drive some serious sales and we're here to help you. 

To simplify your holiday marketing strategy, we've created a holiday marketing calendar that shows you when and where to focus your efforts. We've pinpointed key marketing opportunities and sale days with specific advice for each date.

We've also provided some additional resources to help you with your on site marketing and conversion optimization strategy


Justuno and Optimizely Partner to Help Customers Deliver Better Experiences Online

Nov 10, 2015 10:44:00 AM | BY: Grant Thomas

Justuno, the on-site engagement and conversion platform, announced a new technical integration with Optimizely, the world’s leading experience optimization platform. The integration enables businesses to see valuable Justuno Goal reporting inside Optimizely to see which on-site promotions are performing better across variation testing.


How to Gain New Customers during Black Friday and Cyber Monday Sales

Nov 9, 2015 10:51:13 AM | BY: Grant Thomas

New visitors are always tricky, especially since the majority of them will not convert during that initial visit. It’s difficult to drive new traffic to your site, but it’s even tougher to convert this traffic. Since consumers during the holiday shopping season are more likely to be in the buying mode, here’s an opportunity to convert some serious sales.


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