Some of the best conversion rate optimization tactics use elements of human psychology and buyer behavior. It makes sense. Any time you can tap into the process of human decision making and influence these decisions, it’s something to consider when it comes to driving sales.
In this article, we’ll be focusing on the urgency principle, how you can use it as a sales conversion tool, and a step by step tutorial on how to add urgency to your shopping experience.
At the bottom of this article, I've included a short video on how to set up our favorite urgency tactic: the countdown timer!