Where should you be selling your products? With online marketplaces like Amazon, eBay and Etsy, you may feel compelled to sell your products through high traffic sites. However, if you’re looking to grow a sustainable business and create your own marketable brand, you need to have your own online store. Let’s take a look at the pro’s and cons of online marketplaces. I’ll also explain why having your own online store is key for ecommerce marketing and customer acquisition.