Google's Updated 2017 Policies on Mobile Pop Ups, Overlays and Interstitials

Aug 24, 2016 4:46:06 PM | BY: Grant Thomas

Nearly two years ago, I wrote an article on Google's Policies on Pop Ups and Marketing Overlays and how it affects SEO. The practices discussed in that article still make sense for marketers today. Google's stance for desktop browsing is simple:

Google allows modal overlays that open within the same window that a visitor is browsing.

Google does not allow pop ups that open in a separate window outside the window the visitor is browsing.

This means that Google sees no problem with using pop ups within the same window to engage visitors. Presenting a pop up or overlay that provides relevant value to the content on the page is viewed as a responsible marketing practice.

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[Quick Video] How to Setup Labor Day Promotions in 2 Minutes

Aug 22, 2016 2:29:21 PM | BY: Jenna Fortunato

VIDEO: How to Setup a Labor Day Promotion 

We're nearing end of summer and the beginning of the busiest shopping days of the year. As an online retailer, this should have you pumped up! The first big sales date is Labor Day weekend (September 3-5). Many online retailers use this holiday weekend to run sales on summer inventory, introduce new fall products, and create buzz leading into the holiday shopping months. 

To make things easy for you, we've added three pre-built promotions for Labor Day. Both promotion design and visitor targeting have been taken care of so all you have to do choose a promotion, add a promo code, and publish!

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[Quick Video] Optimizing Email Pop Ups with A/B Tests: One Step Opt-In vs. Two Step Opt-In

Aug 19, 2016 11:34:41 AM | BY: Robbie Hammett

You're most likely familiar with the two step opt-in email pop up. They are a type of pop up that prompts you with a yes or no question prior to asking for your email. This conversion tactic is popping up all over the web and you may be asking "does a two step pop up produce more conversions?"

There's no better way to get to the find the answer to this question than with an A/B test! Testing is a critical aspect of conversion rate optimization and can be used to improve your pop up's performance. 

In the video below, I'll show you how to properly A/B test a one step opt-in vs a two step opt-in. 

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How to Create a Loyalty Program that Customers Love

Aug 16, 2016 9:19:43 AM | BY: Guest Post

Imagine this: your customers keep coming back to you. They frequently buy the latest products from your store. AND they invite their friends, too, because they love to spread the word about you.

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How to Rock Your Back-to-School Sales & Marketing [Infographic]

Aug 11, 2016 10:13:33 AM | BY: Guest Post

Back-to-school shopping season is here which provides a huge opportunity for online retailers. 68% of Q3 revenue comes from back-to-school shopping (Click to Tweet). With the majority of seasonal sales coming during August, right now is the best time to ramp up your marketing efforts.

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Justuno Integrates with Rare.io to Provide Powerful Email List Growth Solutions for E-Commerce

Aug 9, 2016 9:34:27 AM | BY: Grant Thomas

 

Justuno has recently integrated with Rare.io to accelerate email list growth and expand the reach of highly targeted marketing emails. The traffic conversion tool allows marketers to convert a higher percentage of website visitors into new email leads. These newly acquired emails are automatically pushed into Rare.io so businesses can immediately and effectively market to these high value leads.

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How to Increase ROI of PPC Campaigns with Website Pop Ups

Aug 1, 2016 10:37:49 AM | BY: Grant Thomas

Pay per click (PPC) advertising takes both time and money. It’s difficult to execute a successful strategy as well. However, there’s a ton of value in it and if you can get it right, your business can greatly benefit. In this post, we’ll take a look at how you can increase PPC ROI through the use of a powerful conversion rate optimization tactic, website pop ups.

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10 Spectacular Shopify Plus Stores and the Design Agencies Behind Them

Jul 28, 2016 12:06:33 PM | BY: Grant Thomas

E-commerce has evolved. Today's e-commerce businesses need to showcase their products in a unique way that not only represents their brand but also primarily focuses on driving sales. Shopify Plus is a fantastic platform to accomplish this difficult task that many e-commerce retailers face.

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Quick Video: 3 Simple Ways to Create Urgency and Increase Sales Conversion

Jul 22, 2016 9:54:21 AM | BY: Robbie Hammett

Some of the best conversion rate optimization tactics use elements of human psychology and buyer behavior. It makes sense. Any time you can tap into the process of human decision making and influence these decisions, it’s something to consider when it comes to driving sales.


In this article, we’ll be focusing on the urgency principle, how you can use it as a sales conversion tool, and a step by step tutorial on how to add urgency to your shopping experience.

At the bottom of this article, I've included a short video on how to set up our favorite urgency tactic: the countdown timer!

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Where Retention Meets Loyalty: Growing and Preserving Customer Lifecycles

Jul 20, 2016 9:00:15 AM | BY: Guest Post

In the ecommerce world, you often see terms like “retention” and “customer loyalty” thrown around in the same context.  The danger with this, however, is that these two terms are not interchangeable.  While it’s true that they are quite closely connected, each words focuses on a different perspective within the B2C relationship.

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