A good portion of ecommerce companies jump on the holiday campaign bandwagon and run standard campaigns every year, but do all of them have a consistent, carefully thought out multi-channel strategy prepared months in advance? Probably not (and that’s a big mistake).
According to Wordstream, 8 in 10 holiday shoppers are influenced by the internet before making a purchase (with search engines being the most influential).
That means roughly 80% of shoppers that are influenced by the internet are likely typing a keyword into Google prior to making a purchase (that’s why SEO is so important).
Talk about a huge opportunity to increase traffic to your website and gain conversions!
In this guide, you’ll learn the importance of online holiday campaign marketing, effective campaign strategy tips, and examples of companies that have gotten it right (as well as an exclusive opportunity to sign up for our webinar where you’ll learn everything you need to know about holiday campaign marketing!).