Build a Clean Email List with Real-Time Email Validation and Verification

Apr 18, 2017 7:00:00 AM | BY: Grant Thomas

 

While email marketing may be the oldest marketing channel, it still outperforms every other marketing channel and it’s not even close! For every $1 spent on email marketing, there’s a $40 dollar return! Email is personal, direct, and heavily transactional. When you look at these three factors alone, it’s hard to ignore email as a viable marketing channel.

However, to have effective email marketing campaigns, you need a list of leads to market to. This is why an email lead capture is so critical to long term success. 

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One Simple Gamification Tactic That Can Double Your Marketing Conversions

Apr 14, 2017 8:00:00 AM | BY: Grant Thomas

 

One of the biggest challenges that e-commerce marketers face today is standing out in a very crowded arena. This struggle heavily applies to the website experience and the ways you engage shoppers currently on site. 

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How evo Increased Traffic Conversion and Captured 14,700 Emails in One Month

Apr 4, 2017 1:43:48 PM | BY: Grant Thomas

Back in 2001, a new player in the outdoor industry, evo, was thrown into the mix. The outdoor brand has steadily grown into the destination for outdoor sports gear and fashion apparel. Today, evo continues to dominate the e-commerce space while also making the jump to brick and mortar stores.

In this e-commerce case study, we’ll take a look at evo’s specific business needs and the solutions that they use to grow their business in a multitude of ways.

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Understanding the Value of an Email Address and Email Signup Popup for Your Website

Mar 27, 2017 10:30:08 AM | BY: Grant Thomas

Email marketing has an ROI of around 4,300% according to the Direct Marketing Association.

But, what does that mean to you?

How much return are you getting from your email marketing?

To truly understand your email marketing ROI, you need to start from the beginning. How much is a new email lead worth to your business? And how much value does email signup popup provide for your email marketing efforts.

Most online businesses don’t understand the true value of an email address, causing confusion when it comes time to determine the ROI of your marketing spend.

Today’s post is going to show you exactly how to calculate the value of an email address, so you can be a part of the companies seeing a healthy ROI from your email marketing.

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Why First Impressions Matter - 84% of Marketing Conversions Occur During the First Visit

Mar 21, 2017 1:41:15 PM | BY: Grant Thomas

As growth marketing experts, we are consistently asked this simple question:

How do I get more customers?

It's a broad question that can be answered in a variety of ways, however, we see one key area of focus that can help any type of business (e-commerce, SaaS, publishing, etc.). 

Our expert advice: Focus on converting NEW visitors into leads and customers. 

So when our friends from Straight North put together a study on when new leads convert, I knew I had to write up a post. 

Why New Visitors?

On average, 98% of your website's new traffic will not complete a marketing conversion

AND

of those visitors who do convert, 84% of them will do so during their first visit! 

It's simple, your best chance at converting a visitor into a lead is during the first visit.

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How Facebook Custom Audiences Can Help You Find Your Most Valuable Customers

Mar 15, 2017 9:13:11 AM | BY: Sarah Karney

Every marketer knows that pots of gold aren't found at the end of rainbows — they're found at the end of well-honed and executed strategies. If you’re not incorporating social media as an essential piece of your business’s online sales strategy, you’re missing out on a significant opportunity to earn your share of this treasure.


With its built-in audience of 1.23 billion active daily users, Facebook is especially valuable for online businesses who want to test messaging, grow brand awareness and target specific audiences to increase revenue.


As Facebook’s algorithm continues to evolve, organic reach has become nearly nonexistent, meaning brands must leverage Facebook’s advertising platform if they want their content to reach customers.

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6 Email Lead Capture Tips for Publishers and Bloggers

Mar 13, 2017 12:22:25 PM | BY: Adam Lurie

Email lead capture continues to increase in importance for publishers and bloggers. This is for good reason. Email the most direct marketing channel, drastically outperforms social media channels, and can accurately be tested and improved through the use of data. 

So why are so many publishers and bloggers still settling for low traffic conversion rates and slow email opt in rates? That answer is beyond me.

The goal of this article is to provide you with some answers to your most common email capture questions along with actionable tips that will improve your marketing efforts within hours of implementation. 

Here are 6 email capture tips to help you increase conversion rates and build your email list for your blog or publishing site!

 

1) Use a Lead Magnet! Gated Content Works.

Gating valuable content, such as e-books, content guides, or whitepapers, is quickly becoming one of the most popular ways to increase email leads; and for a simple reason. Engaging website visitors with a relevant piece of content (lead magnet) is highly effective in capturing email leads. For negligible effort and cost, you can repurpose current marketing content into a lead magnet which can be used for lead capture campaigns.

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How to Add Website Pop Ups on Your Shopify Checkout Pages

Mar 1, 2017 3:22:16 PM | BY: Grant Thomas

Shopify is an excellent e-commerce platform for both retailers who are just starting out and established businesses looking to scale their growth. As an established veteran in the Shopify app store, Justuno has grown alongside the ecommerce platform. Our team is well-versed in Shopify’s capabilities and have built solutions with the platform and retailer in mind.

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Product Update: 4 New Tools to Help You Increase Marketing Conversions

Mar 1, 2017 9:29:43 AM | BY: Grant Thomas

The Justuno development team has been working hard to bring you the latest and greatest tools to help increase marketing conversions on your website. 

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Local's Guide to San Francisco for Shopify Unite 2017

Feb 23, 2017 2:51:58 PM | BY: Grant Thomas

San Francisco is full of beautiful views, history, and culture. The Justuno team whipped up this list of things to do while in San Francisco. If you're in town for Shopify Unite, you should hit some of our favorite spots! 

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