Mobile SEO Cheat Sheet for Mobile Pop Ups

Jun 22, 2017 12:00:00 AM | BY: Grant Thomas

On January 10, 2017, Google updated policies on mobile pop ups, overlays, and interstitials. This update caused quite a stir in the digital marketing realm largely due to misinterpretation of the new criteria that Google provided. 

With all of the confusion around the update, I wrote an article back in August 2016 (later updated in January 2017) so marketers could gain a better understanding of what to do with the mobile experience rather than evoke fear with scary headlines. 

If you havent already, give the article on Google's mobile pop up policies here

Below, I've provided a cheat sheet to help you implement Google friendly mobile pop up campaigns. 

READ FULL POST >

5 Alternatives to Offering a Discount as your Email Signup Incentive

Jun 19, 2017 6:00:00 AM | BY: Katherine Raz

These days, discounts and free shipping offers are considered par-for-the-course in e-commerce marketing. In order to entice customers and keep them coming back, you have to rely on frequent dollars or percentage-off offers in your marketing.

READ FULL POST >

Using Facebook Pixel to Boost Qualified Traffic and Conversion Rates

Jun 15, 2017 9:00:00 AM | BY: Andrew Lowen

Pay-per-click has always been a bit of a grey area for marketers. In some cases, particularly in situations where there has been a poor initial setup, PPC advertising has been shown to succeed in generating traffic, but fail in ultimately creating a conversion. However, with best practices and expert advice now being shared on the web all the time, PPC is now a much less risky technique, even for complete beginners.

Businesses across the world are discovering more about how to really make PPC count towards a conversion, making use of some of the more advanced methods like direct response, niche terms, and retargeting. In fact, retargeting and remarketing is a very effective way to boost conversions.

READ FULL POST >

Summer Marketing Guide: 6 Ways to Drive More Sales this Summer

Jun 12, 2017 12:49:53 PM | BY: Grant Thomas

Summer has arrived which has us all excited! Who doesn’t enjoy beautiful weather, the outdoors and that sweet smell of sunscreen? Actually, some of you reading this may not be looking forward to summer as much as the rest of us. The summer months are notoriously known for being the slowest sales months for e-commerce retailers.

READ FULL POST >

Integration Update: Add Campaign Monitor Forms to Justuno Popups and Banners!

Jun 5, 2017 2:49:14 PM | BY: Grant Thomas

We have updated our Campaign Monitor integration allowing users to add functional forms to Justuno popups, banners, and slide-ins without ever having to leave the Justuno design canvas!

The deeper integration provides Campaign Monitor users with:

  • Easy Login within the Justuno design canvas.
  • A seamless form and list integration with Justuno's powerful popups.
  • Hidden fields to collect useful information for personalized marketing campaigns.
  • Drag-and-drop form editing for optimal design and flexibility.

Below, we'll dive into each new feature of the Campaign Monitor form integration and how you can build more effective marketing campaigns with these tools!

READ FULL POST >

3 Ways to Personalize Visitor Sessions with Onsite Behavioral Marketing

Jun 1, 2017 12:00:00 AM | BY: Jenna Ochoa

Today’s post is going to show you 3 ways you can use Justuno to target your website visitors based on their behavior (better known in the industry as “behavioral marketing”).

Behavioral marketing happens when you recognize a certain behavior or action that your website visitor takes, and produce a personalized experience based on that action.

This type of marketing ranges from basic to very granular, but our goal isn’t to send you down a rabbit hole of marketing ideas.

The below 3 tactics are quick wins and don’t take a ton of time to set up. Plus, if you’ve never used behavioral targeting, this will be a great way for you to dip your toes in and begin to see the true ROI of a strong personalization strategy!

READ FULL POST >

The Guide to Running Effective Discount Promotions and Coupons on Shopify

May 25, 2017 9:00:00 AM | BY: Grant Thomas

5 years ago, "coupon" was a dirty word to many online retailers. While coupons and discounts were viewed as necessary, there was a negative stigma attached to them. 

Today, things have changed. Discounts and coupons are consistently used by almost all retailers and are now viewed as an effective tool for driving tons of sales.

Why? As a shopper, you get a clear, monetary benefit. As a retailer, couponsprovide an to incentivize shoppers to purchase, create brand loyalty, and get crafty with your promotional marketing. 

In this post, we'll cover:

  • The benefits of coupon promotions
  • How to use coupon promotions to drive sales
  • How to create coupons in Shopify to fit your promotional needs
  • How to control coupon distribution and why you should be

Let's get started!

READ FULL POST >

How a Wallet Retailer Converted 8% of Traffic into 18,000 Emails in Just 14 Days

May 18, 2017 8:49:04 AM | BY: Grant Thomas

The Ridge Wallet is a retailer of minimalist, durable wallets that fit in your front pocket. The practicality and affordability of The Ridge Wallet makes it a no-brainer for anyone looking to upgrade their current billfold. Needless to say, it may be time to ditch the “Costanza” and get a Ridge Wallet.

Don’t be like George. Get a Ridge Wallet!

READ FULL POST >

5 Ways to Utilize GeoTargeting in Your Marketing Campaigns

May 16, 2017 9:51:33 AM | BY: Guest Post

It doesn’t take a marketing expert to know that marketing is a complex endeavor. With so many moving pieces, it can be hard to decide what you should focus on. What mediums do you prioritize? How do you narrow down your target audience? How do you rank better on search engines? Should you have a social media campaign? And if so, which social media platform should drive that campaign? And where in the world do you even begin to dig into this stuff?

READ FULL POST >

New Integration: Seamlessly Integrate Hubspot Lists and Forms with Justuno

May 8, 2017 10:37:15 AM | BY: Grant Thomas

List building is a popular topic in marketing today. It's widely known as a critical strategy for converting traffic and increasing sales opportunities for marketing emails. 

READ FULL POST >

Subscribe To Justuno

Try Justuno For Free

SIGN UP FOR FREE