How a Wallet Retailer Converted 8% of Traffic into 18,000 Emails in Just 14 Days

May 18, 2017 8:49:04 AM | BY: Grant Thomas

The Ridge Wallet is a retailer of minimalist, durable wallets that fit in your front pocket. The practicality and affordability of The Ridge Wallet makes it a no-brainer for anyone looking to upgrade their current billfold. Needless to say, it may be time to ditch the “Costanza” and get a Ridge Wallet.

Don’t be like George. Get a Ridge Wallet!

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5 Ways to Utilize GeoTargeting in Your Marketing Campaigns

May 16, 2017 9:51:33 AM | BY: Guest Post

It doesn’t take a marketing expert to know that marketing is a complex endeavor. With so many moving pieces, it can be hard to decide what you should focus on. What mediums do you prioritize? How do you narrow down your target audience? How do you rank better on search engines? Should you have a social media campaign? And if so, which social media platform should drive that campaign? And where in the world do you even begin to dig into this stuff?

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New Integration: Seamlessly Integrate Hubspot Lists and Forms with Justuno

May 8, 2017 10:37:15 AM | BY: Grant Thomas

List building is a popular topic in marketing today. It's widely known as a critical strategy for converting traffic and increasing sales opportunities for marketing emails. 

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10 Email Marketing Do's and Dont's for More Effective Email Campaigns

May 4, 2017 7:00:00 AM | BY: Grant Thomas

When looking to grow a business or attract new customers, marketers know email will deliver.  Email is the marketing channel generating thehighest ROI. In fact, for every $1 spent,email marketing generates $44 in ROI and is easy to use and get started with.

People today are bombarded with information, and marketers are always looking for ways to reach their audience. 74% of online consumers get frustrated when content appears to have nothing to do with their interests.Sending relevant emails is the marketer’s secret weapon and email personalization is the ammunition.

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The 4 Most Important Shopify Product Updates for Your Ecommerce Store

May 3, 2017 11:06:50 AM | BY: Grant Thomas

"Ecommerce retailers who use a discount code are 8x more likely to make a sale." - 


This is just one of the enlightening stats that the Justuno team learned at this year’s UNITE conference, which was held two weeks ago here in our hometown of San Francisco, CA .


That stat obviously made us happy, since we’re in the business of helping you successfully offer discounts and coupons! (More on that below…)


What’s more, the Justuno team listened and learned and left inspired - reeling to hop on the development train that Shopify’s running.


They announced many, many exciting things for ecommerce companies, but we’ve picked the top four that are most applicable to Justuno users.

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3 Personalization Hacks to Boost the Success of Email Marketing Campaigns

Apr 25, 2017 10:30:41 AM | BY: Jenna Ochoa

If the last email you sent to your customers had their first name merged somewhere in the copy and you felt it was personalized…you’re wrong.


Not only are you wrong, you’re misunderstanding one of the most powerful ecommerce conversion tactics: personalization.


That’s OK because - as with most marketing tactics - “personalization” has become quite the buzzword lately and many marketers simply just get lost in the noise and information overload that follows.


But once you do understand what personalization is and exactly how you can implement it, you can join the ranks of BustedTees, who saw a 34% increase in revenue after implementing their personalized email marketing strategy.


Today’s post will show you the 3 steps to creating an email marketing campaign that not only is personalized to your customers, but generates sales.

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Build a Clean Email List with Real-Time Email Validation and Verification

Apr 18, 2017 7:00:00 AM | BY: Grant Thomas

 

While email marketing may be the oldest marketing channel, it still outperforms every other marketing channel and it’s not even close! For every $1 spent on email marketing, there’s a $40 dollar return! Email is personal, direct, and heavily transactional. When you look at these three factors alone, it’s hard to ignore email as a viable marketing channel.

However, to have effective email marketing campaigns, you need a list of leads to market to. This is why an email lead capture is so critical to long term success. 

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One Simple Gamification Tactic That Can Double Your Marketing Conversions

Apr 14, 2017 8:00:00 AM | BY: Grant Thomas

 

One of the biggest challenges that e-commerce marketers face today is standing out in a very crowded arena. This struggle heavily applies to the website experience and the ways you engage shoppers currently on site. 

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How evo Increased Traffic Conversion and Captured 14,700 Emails in One Month

Apr 4, 2017 1:43:48 PM | BY: Grant Thomas

Back in 2001, a new player in the outdoor industry, evo, was thrown into the mix. The outdoor brand has steadily grown into the destination for outdoor sports gear and fashion apparel. Today, evo continues to dominate the e-commerce space while also making the jump to brick and mortar stores.

In this e-commerce case study, we’ll take a look at evo’s specific business needs and the solutions that they use to grow their business in a multitude of ways.

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Understanding the Value of an Email Address and Email Signup Popup for Your Website

Mar 27, 2017 10:30:08 AM | BY: Grant Thomas

Email marketing has an ROI of around 4,300% according to the Direct Marketing Association.

But, what does that mean to you?

How much return are you getting from your email marketing?

To truly understand your email marketing ROI, you need to start from the beginning. How much is a new email lead worth to your business? And how much value does email signup popup provide for your email marketing efforts.

Most online businesses don’t understand the true value of an email address, causing confusion when it comes time to determine the ROI of your marketing spend.

Today’s post is going to show you exactly how to calculate the value of an email address, so you can be a part of the companies seeing a healthy ROI from your email marketing.

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