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The Google AdWords Hack You’re Missing in your Marketing Strategy

Oct 4, 2017 5:18:18 PM  |  BY: Jenna Ochoa

Is AdWords a part of your marketing strategy?

Businesses make an average of $3 for every $1.60 they spend on AdWords.

With Justuno, you can take that $3 and double it with the same ad spend!

The tactic is to show specific offers to people visiting from your specific campaigns, and you can do that with our tool.

Let’s check it out:

Show Targeted Offers to AdWords Visitors to Convert More

Did you know that making the simple addition of showing a targeted offer to your visitors from AdWords can increase your return on ad spend (ROAS)?

For example, if you’re running a Black Friday / Cyber Monday AdWords campaign, you can build an offer to include the same campaign name, terms, or any UTM parameters on site!

If you’re running an AdWords campaign, here are a few ideas or examples of offers you can build:

  • An unobar pulling in campaign information + Free Shipping
  • An exit offer pulling in campaign information + Discount
  • A timed popup pulling in campaign information + Special Offer
  • An abandoned cart offer pulling in campaign information + Discount on items in cart

If 55% of website visitors leave your site within 15 seconds of their visit, it’s important to make that visitor’s session feel personal and engaging.

Make your offers personal by reflecting the same information in your AdWords campaign!

Check out this video for a quick run-down of the setup:

 

Click here to read a related post: How to Increase ROI of PPC Campaigns with Website Pop Ups

 

Topics: Conversion Optimization, Promotion Strategy, Ecommerce, Personalization

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