When it comes to marketing to shoppers on your site, direct and relevant communication is going to yield the biggest return. A marketing message with content personalized to a particular shopper's session is the ultimate dream for retailers.
That dream is now a reality! Justuno offers Shopify retailers and agencies the ability to incorporate cart values into both design and targeting. This opens up so many possibilities to deliver true 1:1 marketing messages throughout the shopping experience.
In this post,we'll show you how to deliver a personalized promotion that tells shoppers the additional dollar amount needed to unlock a free shipping offer with the goal of converting more sales and increasing average order value!
The Free Shipping Threshold Offer
This use case makes sense for any ecommerce retailer that is looking to increase average order value. Free shipping is a high value perk that shoppers are avidly looking for but it doesn't always make sense to offer it on every order. You may be dealing with strict margins or want to maintain some exclusivity with the promotions offered.
A free shipping threshold allows retailers to decide on which cart totals to offer free shipping and use it as a conversion tool. Using Justuno's cart value functionality, you can display the exact dollar amount needed for a shopper to get free shipping.
How to Setup a Free Shipping Threshold Offer
This tutorial shows how to setup an unobar promotion but this setup can be applied to any display type within Justuno. Use it in a corner pop up, an exit offer, and so on!
Add This Promotion Today!
The video above takes you through every step needed to add the free shipping threshold offer to your site.
I've provided a few more resources below that may be of assistance when setting up this offer.
Knowledge Base Articles
- Showing a Customers Cart Information in a Pop Up/Unobar (Shopify only)
- Setup Free Shipping Threshold Offers - Applies to All Website Platforms
- How to Personalize Pop Ups to Each Customer